1. CRACK CASE INTERVIEW -Framework of Case analysis
2. LingSheng [email protected] 3. LingSheng
[email protected] m 4. LingSheng
[email protected] m 5. Leaderless Group Discussion Case
Question Behavioral Question CORE TRAININGS LingSheng
[email protected] m 6. FRAMEWORK FOR CASE ANALYSIS 4Ps
5Cs STP LingSheng [email protected] 7. 4PS Product
Attributes Point of differentiation vs. competition Usage occasion
Packaging Pack size and value- adds Price Consumer price points
Customer/Distributor pricing Profitability Premium vs. value
pricing Price points vs. competition Place Where are your products
distributed? Goal attained? On-shelf placement Promotion
Advertising, consumer, and trade strategy Promoted price points
Promotional time windows Marketing vehicles: advertising, social
media, magazines, trade, salesforce incentives, etc. Coupons,
rebates, flash sales, circulars, etc. 8. 5CS Who are they?
Demographics, psychographics, etc. Unmet need(s) Preferences,
purchase behaviors Insights Consumer Distribution channels Shelf
placement Needs Trends Customer Who are they? How are they doing?
Strengths and weaknesses? Expected reaction? Pricing, product
features, distribution, capabilities Competition/Category Premium
vs. value pricing ProfitabilityCost Core competencies Alignment
with strategy Sufficient resources Company 9. STP 10. FRAMEWORK FOR
AD EVALUATION ABC Method RAMP Method LingSheng
[email protected] 11. ABC METHOD LingSheng
[email protected] Does it get your attention?A Does it
highlight the brand?B Does it talk to the consumer?C 12. RAMP
METHOD Relevant Is the message relevant? Do you think it
communicates what the manufacturer is trying to communicate? Do you
think that message is relevant to consumers of that product?
Actionable Would the ad grab your attention if you were looking
through a newspaper or magazine? Why or Why not? Message Is the ad
communicating something to you? Does it have a message? What is
that message? Problem Is the tone in keeping with the brand image?
Is the quality of the ad in keeping with the brand image? Is there
a lack of product identification or product shots? LingSheng
[email protected]
