CTDA MEMBER BENEFITS –

EDUCATIONAL OPPORTUNITIES

Education is Vital to your Success! Educational Tools Member Discounts New Employee Orientation Customer Education

Educational Tools

Webinars Certified Ceramic Tile Salesperson

(CCTS) Testing Program Online Education Courses Tile Training in a Box Color Shade Variation Program

Webinars

Timely topics One hour Free for CTDA Members Recorded Archives Available

Certified Ceramic Tile Salesperson (CCTS)

Gain prestige, professional recognition, expand knowledge and increase customer satisfaction

Specifically designed for ceramic tile salespeople Benefits

Raises professionalism Promotes focus on product features and benefits Increases employee pride Provides a competitive advantage Increase profits Add Credibility Become more effective at selling

CCTS (Continued)

Three hour proctored exam Private testing available Pricing

$325 (1-4 employees of CTDA members and participating manufacturers)

$275 (5-9 employees of CTDA members and participating manufacturers)

$225 (10+ employees of CTDA members and participating manufacturers)

$499 (employees of non-CTDA member distributors or non-participating manufacturers)

CCTS (Continued)

Study materials include: TCNA handbook ANSI Specifications Tile Training in a Box CD-ROMs with pretest and study guides Online Study Guide Course available for purchase

Eligibility Requirements Employed for at least 2 years in ceramic tile industry Agree to policies for use of the CCTS Designation

and Logo Completed Application

CCTS Recertification

Must be renewed at three year intervals, no later than December 31st of renewal year

To be eligible for CCTS Recertification an applicant must: Submit proof of attending a min. of 20 hours of

professional education Note: Up to 50% can be obtained from teaching a course, and

at least 50% must come from professional education courses attended

Note: Professional Education is defined as any educational session you attended to broaden your knowledge (i.e. Total Solutions Plus, Coverings Sessions, CTDA Webinars, CTDA Online Education, etc.)

Submit re-certification fee of $125

CTDA Online Education

Fast and easy way to increase sales and profits Build employee confidence, credibility and

effectiveness Available on the Internet for 14 days, 24/7 (any

time at home or at work) Key terms and concepts, technical information, and

professional consultative sales techniques provided Self-paced interactive courses Printable Diploma Student Reference Guide upon

completion

CTDA Online Education (Continued) Understanding the Basics of Natural Stone

Introduction and History of Natural Stone Stone Geology and Formation Stone Quarry Mining Stone Processing and Fabrication Stone Countertops Stone Installations Vertical Applications: Exterior Veneers and

Interior Walls, Stone Selection and Design, Stone Care and Maintenance, Giving the Customer a Choice

CTDA Online Education (Continued) Understanding the Basics of Ceramic Tile

Course for new employees and those who haven't had the opportunity to learn about the history and all the aspects of ceramic tile, glass tile, and other tile products

The course includes lessons on History, Types and Uses of ceramic Tile, the Manufacturing Process, Installation and Maintenance, How to Select the Right Ceramic Tile, and How to Avoid Problems and False Expectations

Help sales people, yours or your customers such as dealers, installers, designers, architects, increase their sales or specifications of ceramic tile

CTDA Online Education (Continued) Tile Installer Thin-Set Standards (ITS)

Verification Course Industry standards Proper installation methods Manufacturer requirements for tile thin-

set applications Available in English or Spanish

Tile Training in a Box

Easy, affordable way to introduce a newcomer to the ceramic tile industry

Have the tools available to internally train their own employees

Two Versions Training Guide Deluxe Program

Tile Training in a Box (Continued) Training Guide

1-5 copies $229.00 each 6-10 copies $169.00 each 11+ copies $ 139.00 each

Deluxe Program (with 4 VHS/DVD) 1-5 copies $279.00 each 6-10 copies $219.00 each 11+ copies $189.00 each

Available to non-CTDA members at $439.00

Tile Training in a Box (Continued) Topics Covered:

Basics of the Tile Industry Tile Types & Functions Ceramic Tile Trims & Usage Ceramic Tile Installation Ceramic Tile Care & Maintenance Presenting and Selling Tile Stone Types & Use How to Handle Customer Complaints

Tile Training in a Box (Continued) Ceramic Tile Live Video Topics (deluxe

program only) Manufacturing and Characteristics of Tile Tile Installation Techniques Tile Care and Maintenance NTCA's "Trowel and Error"

Color Shade Variation Program Implement the CTDA Color/Shade

Variation Program™ and: Create appropriate shade and color

expectations for your customers Save money each year in costly tear-outs Train your salespeople to sell shade and

color variations for what they are… part of the art that is tile and its natural characteristics

Color Shade Variation Program (Continued)

Graphic representations of each variation and full-color photographs of actual tile installations

Includes: Twenty-five 81/2 x 11 full-color 6-panel

brochures Twenty-five tri-fold customer pamphlets 1 Diskette containing customer pamphlet

for your reprints and the sign-off sheet 10 Colorful 3" buttons for your staff

Order Today!

Order any of these educational programs today by visiting the CTDA Website; ctdahome.org

Questions?