Thanks for Life

Rotary District 1010 - Scotland North

Thanks for Life

2009-10Update

&2010-11

Plans

“Thanks for Life”

Aims Raise funds to match the Gates Challenge

Improve the profile of Rotary

Recruit new Rotarians

2009-10 Summary Matrix

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Aberdeen 1 1 721£ P/Pinkie day

Aberdeen Balgownie 1 1 Fitness Challenge

Aberdeen Bon Accord 1

Aberdeen Deeside 1 1 968£

Aberdeen St Fittick 1 1 1

Aberdeen St Machar 1 1 1 1 1 1 1,000£ Cults 50+ Club lunch

Aberdeen St Nicholas 1 1 1 1 1 1 2,258£ NID + Gang Show

Aberfeldy & District 1

Aberlour & Speyside 1

Abertay 1 1 1 1,000£ G/Party + sale of paintings

Aboyne & Upper Deeside 1

Alford & District 1 250£

Alloa 1 1 1 1 1,034£ Cake bake at school

Anstruther 1 1

Arbroath 1 1 1 1 5,045£ P.Pinkie day

Auchterarder & District 1 1,500£ Multi school programme

OLDMELDRUMHAVING

FUN

End of April 2010

59 Clubs

have pledged

£98,931

“Thanks for Life”

Assembly Report Raise funds to match the Gates Challenge

Improve the profile of Rotary

Recruit new Rotarians

Great collective success in 2009-2010 with over £100,000 likely to be raised. However over half of the

Clubs likely to miss the 30/6/10 target amount

Current feedback suggests that few, if any, new Rotarians came out of the project. Needs to be a more

overt part of the 2010-2011 programme.

Good use of local media outlets but mostly print rather than radio or TV. Variable quality of information

handed out to the public. National media coverage was poor.

8/10

5.5/10

2.5/10

Six self-styled ‘geriatric Geronimos’ – with an

aggregate age of over 360 years – will take a leap of faith

on 22nd May over Perthshire’s Strathallan

Airfield in a team tandem skydive for three good

causes. You can help by sponsoring a

brave skydiver.

Log on to:

www.jumpnuts.co.ukor

www.jumpnuts.org.uk

Dunfermline RCJumpNuts

A future idea forDistrict 1010?

Plymouth Albionvs

The Cornish Pirates

promoting “Thanks for Life”

during the pre-matchwarm-up

What Next?

What Next?

Complete projects

Maximise the PR benefit of the completed projects

Plan for RY 2010-2011

Share ideas and experiences

30 Clubs still to let me know what was done

What Next?

Feedback – Positive Good local contact with all ages

Positive promotion of Rotarian activities

Raised public awareness

Strengthened links with schools

Good banners, posters, stickers, wrist bands etc.

Good corporate support e.g. Tesco and Sainsbury

Collaboration between Clubs

Collaboration with Interact Clubs

Good local press coverage

What Next?

Feedback – Negative× Limited “national” publicity

× More posters needed especially with simple message

× Confused titles – Thanks For Life vs Polio Plus vs End Polio Now vs Purple Pinkie

× Lead time too short especially with schools

× Variable message from Tesco & Sainsbury

× Message affected by other events e.g. Haiti earthquake appeal

× Time of the year

What Next?

Forward to 2010-2011

Objectives:

• Raise funds for End Polio Now

• Feature the End Polio Now programme in the media and local publicity

• Advertise the work of Rotary as a service organisation to the general public and potential new members

What Next?

Forward to 2010-2011General Issues:

1. Maximise Club and Rotarian involvement – educate about polio and world humanitarian issues

2. Active involvement in the polio programme through participation in NIDs

3. Need effective promotional material which explains the humanitarian issue and Rotary’s role, and invites interest in the wider work of Rotary

4. Work with schools the planning should start well before the summer break

5. Purple pinkie events worked well, but many clubs need more specific operational guidance

What Next?

Forward to 2010-2011Challenges for District & Club Teams:

1. Get better national and regional media exposure

2. Develop more eye-catching publicity material

3. Coordinate the supply of material including wrist bands, lapel stickers, posters

4. Draw up a purple pinkie handbook, based on experience of clubs

5. Coordinate overall policy in collaboration with the RIBI and District 1010 team – fix a date for district roll-out – preferably away from Red Nose Day

6. Consider a high profile event or association

What Next?

Forward to 2010-2011

Raising money to meet the Gates Challenge OK but:

Are Rotarians fit for purpose to tell the Rotary story ?

Are Rotarians fit for purpose to help to recruit new

Rotarians?

What Next?

Options for 2010-2011

Work with schools,

colleges & universities

Promote & collect

at shopping centres

Organise club

events

Organise entertainment

Organise entertainment

Activities & sponsorship

Charity Shop

Link with high profile

events

Public Displays

AuctionsRaffles & Lotteries Opportunity

CollectionsNID

What Next?

Focus on Purple Crocus

Clubs across RIBI could increase the focus on the purple theme by planting

areas of purple crocus

£40

600 crocus

3000 florets

What Next?

The District 1010 Challenge to 30 June 2012

Original Target

Estimate Raised by 30th June 2010

Still to Raise by 30th June 2012 - Total

Still to Raise by 30th June 2012 – Per Club

$2954£1969

$257,000

$265,000

$522,000

2009 to 2010 was a great year for

raising funds with District 1010 likely

to raise over £100,000

The job is only half done

2010 to 2011 must be another great

year