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EFL leadership 161019 - The Attentive Mindset

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  • Vi utvecklar mnniskor som utvecklar fretag

    EFL EXECUTIVE FOUNDATION LUND

    efl.se executivemba.se

  • efl.se executivemba.se

    EFL Akademin mitt i nringslivet

    EFL EXECUTIVE FOUNDATION LUND

    Executive Education Unik koppling till Ekonomihgskolan i Lund ppna och fretagsanpassade program

  • efl.se executivemba.se

    EFL Akademin mitt i nringslivet

    PPNA SPETSPROGRAM SSOM: Akademiska Diplomprogram

    Executive MBAStyrelseprogrammet

  • efl.se executivemba.se

    EFL Akademin mitt i nringslivet

    FRETAGSANPASSADE UTBILDNINGAR INOM: affrsmannaskap

    ekonomi ledarskap marknadsfring

    strategistyrelseutveckling

  • FLJ OSS

    www.efl.se www.executivemba.se

    Facebook: EFL - Executive Education, LundLinked In: EFL - Executive Education, Lund

  • THE ATTENTIVEMINDSET

  • GETINGE

    AIRBUS VOLVO

    SANDVIK

    Andreas Larsson

  • efl.se executivemba.se

    Innovation and Why Attentiveness Matters

  • efl.se executivemba.se

    W H A T I S I N N O V A T I O N ?

  • efl.se executivemba.se

    W H A T I S I T T O Y O U ?

    T E L L U S A B O U T A N I N N O VA T I O N T H A T Y O U F I N D U S E F U L I N Y O U R D A I LY L I F E .

  • T H E O D O R E L E V I T T

    Ideas are useless unless used. The proof of their value is

    their implementation. Until then they are in limbo.

  • efl.se executivemba.se

    I N N O V A T I O N

    T H E S U C C E S S F U L I N T R O D U C T I O N O F S O M E T H I N G N E W.

  • efl.se executivemba.se

    I S T H E R E A D I F F E R E N C E B E T W E E N CREAT IV I TY ,

    INVENT ION A N D INNOVAT ION ?

  • efl.se executivemba.se

    CREATIVITY ABILITY TO GENERATE NOVEL IDEAS.

    INVENTION NOVEL IDEAS TRANSFORMED INTO REALITY.

    INNOVATION SUCCESSFUL IMPLEMENTATION OF NOVEL IDEAS.

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    The Attentive Company

  • efl.se executivemba.se

    Pay attention!

  • efl.se executivemba.se

    Inattentional blindnessMissing what you are not looking for...even when it is right in front of you.

  • efl.se executivemba.se

    The Attentive CompanyWhat is it to you?

  • efl.se executivemba.se

    Why dont we just ask people what they want?

  • efl.se executivemba.se

    Problems with Focus Groups Users might not recognize

    their own needs

    Users might assume that theirdesires cant be fulfilled

    If no current product exists, users have nothingto base their opinion on

  • efl.se executivemba.se

    None of the bands mentioned in this clip actually exists.

  • HOW TO SELL MORE CANS?

  • GET MORE CANS INTO THE FRIDGE

  • INSIGHT?

    CHILDREN NEED THICKER GRIPS, NOT THINNER

  • efl.se executivemba.se

    INSIGHT?THE JOURNEY DOES NOT START AT THE STATION

  • GOPRO

    INSIGHT?THE BEST PHOTO OPPORTUNITIES COME WHEN

    YOU CANT HOLD A CAMERA

  • GOPRO

    INSIGHT?

    IF THE PUCK HAD EYES , WHAT WOULD IT SEE?

  • INSIGHT?

    PARENT-CHILD INTERACTION IS IMPORTANT

  • efl.se executivemba.se

    INSIGHT?

  • efl.se executivemba.se

    EXPERIENCES, NOT ONLY EFFECTIVE TREATMENTS

    INSIGHT?

  • INSIGHT?HEALTHY LIFESTYLE, NOT WINNING

  • efl.se executivemba.se

    Use

    d by

    per

    miss

    ion,

    201

    4 The

    LEG

    O G

    roup

    INSIGHT?INSTANT TRACTION VS. PAYING YOUR DUES

  • efl.se executivemba.se

    WHY ARENT YOU DOING ANYTHING WITH THIS?

  • efl.se executivemba.se

    THERE MUST BE A BETTER WAY

  • efl.se executivemba.se

    A normal day in Tokyo.

  • efl.se executivemba.se

    Normal is relative.

    What do you take for granted?

  • efl.se executivemba.se

    The poetry of Donald Rumsfeld

  • efl.se executivemba.se

    http://www.unknownunknowns.co.uk/

    http://www.unknownunknowns.co.uk

  • efl.se executivemba.se

    Fulton Suri, 2000

    Wentworth, 2005

  • efl.se executivemba.se

    Innovators ParadoxWhen times are good, you have the ability to do things differently, but not much urgency or desire.

    When times are bad, you urgently need to do things differently, but its extremely difficult.

  • efl.se executivemba.se

    Amplifying weak signalsRight now, its just this little, tiny thing,

    so why should we bother with about it?

  • efl.se executivemba.se

    EXERCISE

    People are working longer hours than they used to.

    The number of single-parent families is steadily increasing.

    People are getting married later in life.

    People are spending more and more time online.

    Whats the bigger story?

  • efl.se executivemba.se

    Increasing social

    isolation

  • efl.se executivemba.se

    TechwatchingWhat is possible now?

    What will (likely) be possible in the future?

    Which technologies are crucial to our success?

  • efl.se executivemba.se

    How did portablemusic evolve?

  • efl.se executivemba.se

    1963

    50s

  • 60s

  • efl.se executivemba.se

    60s

  • efl.se executivemba.se

    1979

  • efl.se executivemba.se

    MPEG Digital Audio Standards

    EMBRYONIC

    80s

  • efl.se executivemba.se

    EMERGING

    1998Diamond Rio

    20 songs, 32 MB199 USD

    90s

  • efl.se executivemba.se

    ADOLESCENT

    iTunes 1.0

    iPod1000 songs, 5 GB

    399 USD

    2001

  • efl.se executivemba.se

    MAINSTREAM

    iPod nano4000 songs, 149 USD

    iTunes 10.7

    2012

  • efl.se executivemba.se

    1992-2011

    ...not everything is a success.

  • efl.se executivemba.se

    2006-?

  • Cool!

  • Lets hop on the bandwagon!

  • Wheres my flying car!

  • Its actually useful

  • Mom has one

  • WHATS HERE THATWE COULD BE USING?

    WHATS HERE THATWERE NOT USING?

    DELIBERATE DECISION?

  • TACK!

    Missa inte att byta ut ditt visitkort mot en presentcheck

    p 5000 kr i EFL:s monter.

  • FLJ OSS

    www.efl.se www.executivemba.se

    Facebook: EFL - Executive Education, LundLinked In: EFL - Executive Education, Lund

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