• The title ‘Enclosed,’ represents that multiple storylines in the film, e.g. Sean being brought up in the asylum and kept as a patient. It also relates to all of the ‘enclosed’ secrets that are all held inside Mulberry House.

• The two main ‘stars’ featured above the film title act as a unique selling point, but also fit conventionally after researching various film posters.

• Font – Trajan Pro. I chose this because it was similar to the font on ‘The Nightmare on Elm Street’ poster, which is of a similar genre.

MAIN IMAGE• Creates a code of enigma. The

person is not distinguishable, and the cross branded beneath the eye incorporates the religious aspect of the horror. It suggests the person is literally ‘branded by religion.’

• Bloodshot eye suggests the horror genre, emphasising despair that most characters feel in the film.

• Keyhole represents the idea of being locked away – characters and secrets. Also contains underlying psychological thriller genre.

• Tagline – “Bound by the Blood of the Father.” This incorporates all of the plot links between the characters in the film. All of the characters are ‘bound’ in some way, the ‘blood’ has the meaning of the relation between the characters (Sean, his Mother and her Father) but also brings in the element of horror and the ‘Father’ relates to the Catholic theme in the film as well as the idea that the Father (Head of the Asylum) bounds the people in the institution.

• Font is elongated to fit in one line, with the linking words doubled up to emphasise the three main words, ‘Bound,’ ‘Blood,’ and ‘Father.’ The white makes the tagline stand out from the background, as black was not as strong.

• Multiple meanings.

BILLING BLOCK

• Conventional – credits all that worked on the film, in the typical font. Composed on the poster to take up around 30% of the space.

• Credits such as ‘Sean Price’ and ‘Emily Rogers’ meant to act as USP, as well as features such as, ‘A film by,’ ‘Written by,’ and ‘Directed by.’

• ‘DECEMBER.’ – Written in same font as title and other features, like most real film posters. The red makes it more eye catching, separates it from the billing block. The website below, ‘www.enclosedmovie.com’ acts as another promotional feature, and again the font and colour act to maintain the theme of the poster.

• I added the Facebook and Twitter logos/icons to further the audience’s interaction and make the film more converged. The #hashtag makes the film a Twitter ‘trend’ and therefore interests the younger audience.

EXPERIENCE

• The main image hopefully gives off a distressing and haunting feel, clearly aiding the audience understand the genre.

• The audience should also feel a sense of confusion and mystery as the person is unknown, and the keyhole hopefully makes them feel, in a way, enclosed, creating a more intimate relationship with the film.

TARGET AUDIENCE

• The clearly defined horror genre and the bloodshot eye would suggest a target audience of 15 or 18+.

• I think that the fonts which aid in defining the genre, of a psychological horror, would suggest that the age limit is around 35, as not many older people would watch this genre. It is also more associated with younger people.

• I was inspired by the colour scheme and layout of the poster for the film, ‘Shutter Island,’ which features typical horror movie poster colours, white, red and black. I also followed a similar structure in terms of my poster’s composition. The idea of featuring the actors names above the title was inspired by this poster, however the font was chosen after researching ‘The Nightmare on Elm Street,’ poster.

Black Swan

• The overall composition of my poster was heavily influence by Black Swan.

• The poster, which is also a psychological thriller, features the colours white, red and black.

- Because of the storyline – white/black swan, red eyes emphasise evil.

• I followed the same structure when planning the positioning of the main image, as well as other features like the film title and the actors.

OTHER FEATURES

• I added other features to the poster, such as the Dolby Digital logo, and other companies that feature on real film posters. This was in hope of making it more believable, and look more professional.

• The ‘Cuthroat Pictures’ was inspired by the ‘Phoenix Pictures’ featured on the ‘Shutter Island’ poster.