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Benefits and features of the new English Attack! Teachers and Schools platform: the truly English 2.0 way of helping your learning improve their English.
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The complementary digital Immersion English resource
for Schools, Language Ins0tutes
and Universi0es 2014
A game-changing complementary resource to teacher-led classroom EFL/ESL instruction
• Developed in collaboration with Teachers of English, researchers in cognitive neuroscience, and gamification experts
• Designed to be 100% complementary to teacher-led classroom
instruction of today’s generation of learners
• Platform focus is on motivation, autonomy, and adoption of English as a cultural enabler
• Entertaining, effective, and very affordable for your educational
institution
What is it?
Regardless of teaching methods, improvement in language skills can only
come about with frequency of exposure to -‐ and use of -‐ the target
language.
The English Attack Motivational Approach
Today’s generaFon of learners will only pracFce English language skills on
a truly regular and frequent basis if they are
moFvated to do so. InteresFng, current and authenFc entertainment
content is a key moFvator.
A learning resource that features such content, regularly refreshed and packaged for learners of
all levels within a moFvaFonal ecosystem, creates the condiFons required for effecFve language learning.
How does it work?
Pedagogy inspired by cognitive neuroscience
Our Pedagogical Principles Based on the latest findings of cogni0ve neuroscience
1. SFmulaFon through emoFon-‐generaFng entertainment content 2. Frequency of exposure and use via short, enjoyable sessions 3. RepeFFon leading to long-‐term memory retenFon via contextual
PracFce Games 4. MoFvaFon and Progress via Challenge and ConFnuous PosiFve Feedback
and Reward loops 5. CommunicaFve language use within Global Social Network of Learners
Why is it effec0ve?
Teaching English To Today’s Generation of Learners:
Problems & Solutions
Let’s start by acknowledging some problems: 1. Today’s generation of “digital native” language learners present specific challenges for Teachers of EFL/ESL
• Today’s “web generation” of learners struggles to focus during traditional lecture-based teaching
• Low boredom threshold • Resistance to textbooks • Lack of motivation • Occasional negative or hostile
attitude because their attention is simply not engaged
Problems: 2. Insufficient Input
In most cases, because exposure to English only happens in class, learners are simply not exposed to enough input for effective language learning. Also, unguided input can prove discouraging for learners if it results in a frustrating and only partially comprehensible experience.
Problems: 3. Need for class time optimization
• Input • Presentation • Content Exercises • Skills Exercises • Production • Drills • Error Correction
Limited class time is never enough to cover all of the following:
• Free discussion • Games • Group Work • One-on-one
instruction • Coaching • Feedback • Assessment
Class time is too precious to be used for simple exposure to English
Problems: 4. Dull and Expensive “E-Learning Platforms”
• Most E-Learning “solutions” purchased by schools are hardly used at all, thus, by definition, they are ineffective.
• The reason is that learners find them dull to use, and an uninspiring extension of their classroom obligations.
• The majority of e-learning content does not address learner interests and tastes.
• Online material is often linear, unauthentic, dated, and has no social dimension.
Problems: 5. Publisher Agenda
• E-learning courses are often created by textbook publishers with little online publishing experience, designed as companion resources to textbooks and using recycled material originally intended for textbooks.
• Can lead to loss of materials autonomy for the school, as publisher locks it into a textbook + online system based on its materials.
• Such platforms can be complex to integrate into the curriculum, and expensive to contract.
An online, self-study resource complementary to the school curriculum, but sufficiently different to it to avoid feeling like extra coursework.
What could be the solution?
A resource created by independent education, entertainment and motivation experts, incorporating the latest learning concepts from cognitive neuroscience and learning games.
What could be the solution?
An approach in tune with the interests, learning styles, and aspirations of today’s learners
What could be the solution?
What could be the solution?
• Lexical and
CommunicaFve Approaches
• GrammaFcalized lexis
• AuthenFc materials
• Everything is contextual
• MoFvaFon via Learner Autonomy
A resource design consistent with the latest EFL / ESL pedagogical thinking and teaching best practices
Introducing
www.english-‐aFack.com
16
The largest, most current range of EFL / ESL VIDEO-BASED LESSONS based on authentic entertainment clips
• Over 1,100 video-based learning units: movie clips, music videos, TV series, news reports…
• Available as - or even a few days before – new films are released in local cinemas
• Four difficulty levels • Fresh content published daily • Short sessions: 10 – 12 mins. to complete
The largest catalogue of English language learning VISUAL DICTIONARIES
• Over 250 thematic dictionaries • Over 4500 vocabulary files • Each item is illustrated, defined, used in a
sample sentence, and has an audio file for correct pronunciation
Give your learners access to the widest range of audiovisual learning units based on authentic entertainment content
… within a service creating motivation, repeat use and a sense of progress…
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The only range of quality LEARNING GAMES dynamically driven by every learning unit
• Practice games covering vocabulary, grammar and listening skills enable learners to consolidate what they have learned in the learning units.
• All video lessons and visual dictionaries can be practiced via several games: 4500 unit/game combinations possible
The most gamified learning service, for motivation and engagement
• 10 Card types • 50 Achievement Levels • 25 Badges to be earned • Points for Learning Units completed, and
games played • Coaching function showing progress • Global social network and community
activity feeds, friends, messages
… resulting in very high levels of site use frequency and duration, thus achieving true learner engagement.
87% of English Attack! subscribers learn with it at least once a week
AVERAGE: 3.6 visits per week
Average weekly site use duration: 2h 28 mins, of which over 80% on actual
exercises. 9.8 exercises completed per week
Videogame-like ecosystem for enhanced self-motivation
IncenFvaFon of Effort rather than Ability
Pervasive Mo0va0onal Feedback
Rewards, not Grades
Points scored based on effort and activity, not proficiency level
Interstitial feedback Is always positive and encouraging, like in a Casual videogame
Badges, levels, and contributions displayed on personal profile page
The English Attack! Coaching Function An intuiFve but sophisFcated Coaching FuncFon helps the learner structure his or her site use and helps track and reflect learning progress. Coaching
instrucFon for next acFvity “Learnometer” visual
progress gauge
Weekly “learning Fme invested” tracking
Learning unit-‐specific memorizaFon progress
monitoring
Weekly “learning Fme invested” tracking
Weekly “learning Fme invested” tracking
Per-‐unit memorisaFon progress tracking
The English Attack! Coaching Function Visual Dictionaries
Weekly “learning Fme invested” tracking
Weekly “learning Fme invested” tracking
Per-‐unit memorizaFon progress tracking
The English Attack! Coaching Function Video Lessons
English Attack! is already a proven solution for prestigious Education Sector decision makers.
Seven Idiomas • Language learning schools in Brazil • Yearly license for 900 students
Richmond / Santillana • #1 textbook publisher in Latin America • 100k+ highschoolers licensed in Ecuador, Mexico and Colombia,
now being extended to other LatAm markets + Spain.
French Ministry of Education • “English by Yourself” self-study portal – Strategic content partner • English Attack! deployed across dozens of High Schools Nathan • #1 High School textbook publisher in France • English Attack! learning units integrated into new EFL textbook for
students aged 16 - 18 Harmon Hall • #1 Language Institute Franchise in Mexico • Service marketed to 10k+ students
Deals in progress Chinese Ministry of Continued Education • English Learning Portal to be launched early 2014
Tatweer Strategic Education Fund / Saudi Arabia • Joint English Language Learning proposition with Saudi Telecom
An approach appreciate by both teachers and learners
ü Máté MaróF, a high school teacher from Hungary: "My students have enjoyed English Aback a lot. They love doing the tasks at home, and at school on the interacFve whiteboard too. It is also great fun for me because it helps them enjoy the lessons and it's variable."
ü Ann Butosi, Owner of the Ingles Personaliizado school in Nicaragua: "It's really easy to understand and the site navigaFon is very straighforward."
ü Daniela Zallocco, an English teacher and educaFonal policy specialist at the EducaFon Ministry in ArgenFna: "English Aback is a fantasFc website that has helped me change the pace of my online lessons. I am from ArgenFna and I teach English to adults online. My students find the website user friendly with lots of interesFng tools to explore grammar and vocabulary. Thank you for making my lessons memorable and enjoyable!”
Actual Quotes From Teachers
ü Debra Hardstaff, an English trainer at several French university insFtutes: “I’m sFll really happy with your site. Everything worked smoothly. Anyone to whom I’ve shown your site has been enthusiasFc to use it.”
ü Francisco Nieves, an ESL Instructor at Miami Dade College: "I love it so far. I have used it in some of my level-‐ three speech classes. They have liked it too. I have sent invitaFons to all my level-‐two intensive English class, parFcularly for them to pracFce irregular verbs playing the Verb Dash game. They are amazed at how many verbs they sFll have to become familiar with, but the challenge is good for them, because they keep trying to get higher scores."
ü Shan Williams, an English teacher at the Université de Picardie in France: "Every student I have ever shown the site too has been impressed. I have found the system easy to use."
Actual Quotes from Teachers (cont.)
An approach appreciate by both teachers and learners
The English Attack! Teachers and Schools Platform
• Premium Access to all English Aback learning units and site funcFons
• Teacher Tools • Create classes • assign students to
classes • assign content units
to classes • track student acFvity
& scores • communicate with
individual learners or with enFre class
• Co-‐branded site with
school’s name and logo • School Administrator
dashboard allowing real-‐Fme monitoring of learner sign-‐up, most recent use, acFvity on site, scores, etc.
• CRM tool for maintaining relaFonship with former students
• Premium Access to all English Aback learning units and site funcFons
• Student Interface Ø assigned class(es) Ø assigned content
units Ø message board for
communicaFon with classmates and teacher
• Learner retains his/her user account, user profile, coaching history and points/badges even aper mulF-‐user license expires.
English Attack! Teachers and Schools Platform: Service Features
Teachers School Administrators Students
English Attack! Schools Platform Student Activity Report View for School Administrators
Student User Name
Current EA! Level
Task Badges Earned
Ac0ve Days (days when a Log On Occurred)
Most recent Log On
Current Points Total
Visual Dic0onaries Completed
Video Lessons
Completed
Learning Games Played
Choose from a range of mulF-‐user license possibiliFes, with full control over duraFon and access. Extremely easy to implement: no sopware to install or download.
Effective Flexible Affordable
A complementary, autonomous resource that is actually used because it moFvates learners with current, authenFc, fun content.
Significantly discounted Educa0on prices vs. individual user subscripFon price; volume discounts; complementary Teacher passes; no set-‐up fee for standard packages.
In Conclusion: Advantages for Your School
English Attack! has been specifically designed to increase your learners’ exposure, intake, motivation and communicative use of English.
Purpose-specific design
A flexible, stand-alone resource
No “integration” with school curriculum required. Instead, an autonomous, complementary resource promoting discovery and self-motivation.
Autonomy learning approach; no lessons or “courses” which need to be integrated with your curriculum.
A content-focused approach fully complementary with in-class instruction
For more information:
Or get in touch with: Paul Maglione Co-‐founder, Entertainment Learning / English Aback! LinkedIn Profile: https://www.linkedin.com/in/paulmaglione"Twiber: @paulmaglione Skype: paulmaglione E-‐mail: paul.maglione@english-‐aback.com Phone: +33 6 12 76 60 23
For more on our pedagogical principles: Entertainment English Blog: hbp://blog.english-‐aback.com/
To get a price quote for your school or organizaFon: hbp://www.english-‐aback.com/forms_requests/190672