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Creating an Ethos
A Missing Part of the Formula for Success
Presented by:Dushan ZaricFriday, Oct. 5th, 2012
Thursday, October 4, 12
This presentation is available at:
http://www.slideshare.net/dzaric
Thursday, October 4, 12
New Bar-Restaurant anywhere in the world
General Formula:
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New Bar-Restaurant anywhere in the world
General Formula:
LOCATIONThursday, October 4, 12
New Bar-Restaurant anywhere in the world
General Formula:
CONCEPT Thursday, October 4, 12
New Bar-Restaurant anywhere in the world
General Formula:
SERVICE Thursday, October 4, 12
New Bar-Restaurant anywhere in the world
General Formula:
LOCATION
+
Thursday, October 4, 12
New Bar-Restaurant anywhere in the world
General Formula:
LOCATION CONCEPT
+ +
Thursday, October 4, 12
New Bar-Restaurant anywhere in the world
General Formula:
LOCATION CONCEPT SERVICE
+ + =
Thursday, October 4, 12
New Bar-Restaurant anywhere in the world
General Formula:
LOCATION CONCEPT SERVICE
+ + =
$$$Thursday, October 4, 12
Marketing & PR
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Most restaurants still fail....
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"beyond muddled concepts, failure seemed to stem in large part from an inability or unwillingness to give the business sufficient attention, whether due to lack of time, passion or knowledge."
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Cornell University and Michigan State University
Study of restaurants in three local markets over a 10-year period:
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YEAR 1 - 27% of restaurant startups failed;
YEAR 4 - 50% of those restaurants were no longer in business;
YEAR 5 - 60% had gone south.
YEAR 10 - 70% had failed.Thursday, October 4, 12
30% Success Ratein 10 years
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Simon Sinek’s
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The Golden Circle
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WHY:What's your purpose? What's your cause? What's your belief? Why does your organization exist? Why do you get out of bed in the morning?
And why should anyone care? Thursday, October 4, 12
WHY
HOW
WHAT
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ETHOS
BEST SERVICE, INGREDIENTS, ETC...
FOOD & COCKTAILS
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ETHOS
BEST SERVICE, INGREDIENTS, ETC...
FOOD & COCKTAILS
Thursday, October 4, 12
ETHOS
BEST SERVICE, INGREDIENTS, ETC...
FOOD & COCKTAILS
Thursday, October 4, 12
ETHOS
BEST SERVICE, INGREDIENTS, ETC...
FOOD & COCKTAILS
Thursday, October 4, 12
ETHOS
BEST SERVICE, INGREDIENTS, ETC...
FOOD & COCKTAILS
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ETHOS
The characteristic spirit of a culture, era, or community as seen in its beliefs and
aspirations.
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YOU
Management
Bartenders, Servers
Apprentices, Bus Boys, Food RunnersDoor People, Kitchen People,
Guests
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YOUR STAFF
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YOUR GUESTS
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“If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears.” (Simon Sinek)
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?Thursday, October 4, 12
THANK YOU VERY MUCH
http://www.slideshare.net/dzaric
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