From Crossmedia Publishing to Crossmedia Education: The Important Role of Media Practice

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Text of From Crossmedia Publishing to Crossmedia Education: The Important Role of Media Practice

  • 1. From Crossmedia Publishing to Crossmedia Educa/on: The Important Role of Media Prac/ce Online Educa Berlin December 1, 2011 Speaker: Sandra Ho)ues, M.A. In Collabora/on with Chris/an Geier, M.A. Sandra Ho)ues Ins/tute for Media and Educa/onal Technology University of Augsburg (1)
  • 2. Changed Condi/ons and Media Convergence _ Global megatrends _ Socio cultural convergence _ Technological convergence _ Crossmedia (convergence of media produc/on) Main perspec/ve: Media management Strategic approach Synergies in produc/on (and distribu/on) (Schuegraf, 2008; Walter, 2010) Sandra Ho)ues Ins/tute for Media and Educa/onal Technology University of Augsburg (2)
  • 3. Changed Condi/ons and Media Convergence _ Global megatrends _ Socio cultural convergence _ Technological convergence _ Crossmedia (convergence of media produc/on) Main perspec/ve: Media management Strategic approach Synergies in produc/on and distribu/on Special focus on publishing as tradi4onal understanding of crossmedia (Sjurts, 2002) Sandra Ho)ues Ins/tute for Media and Educa/onal Technology University of Augsburg (3)
  • 4. Broad Understanding of Crossmedia Publishing _ Changes inbetween media _ Addi/onal possibili/es of publishing _ New ways and modells of publishing Broad understanding: Publishing in dierent ways on dierent channels or pla
  • 5. Publishing Projects at Augsburg University | Typical Examples Journalis/c Publishing | press/ge HeJspiegel*Vitamin*B*Ausgabe*1* Corporate Publishing | vitamin b (new!) TITEL* Cover* Leitarkel* Leitarkel* 01* 06* 07*source: hcp://www.press/ge.org/ INSTITUT* Irgendwas* U2:*???* Editorial* Leitarkel* mit*Medien* 02* 03* 08* 09* Lusdigi* Bildereditori Irgendwas* Inhalt* Campusgesc al* mit*Medien* hichten* 04* 05* 10* Board* 11*Sandra Ho)ues Ins/tute for Media and Educa/onal Technology University of Augsburg (5)
  • 6. Publishing Projects at Augsburg University | Academic Publishing source: hcp://websquare.imb-uni-augsburg.de/2011-03/3 Sandra Ho)ues Ins/tute for Media and Educa/onal Technology University of Augsburg (6)
  • 7. Related Publishing Projects at Augsburg University | Radio and Podcasts Campus Radio | Kanal C Podcasts for Foreign Students | student.stories source: hcp://de-de.facebook.com/kanalc source: hcp://studentstories.de/ Sandra Ho)ues Ins/tute for Media and Educa/onal Technology University of Augsburg (7)
  • 8. Related Publishing Projects at Augsburg University | Blickpunkt Campus source: hcp://www.uni-report.de/beitraege_feat_xml.xml# Sandra Ho)ues Ins/tute for Media and Educa/onal Technology University of Augsburg (8)
  • 9. Crossmedia Publishing at Augsburg University | The Media and Communica/on Course of Studies as Case source: hcp://www.imb-uni-augsburg.de/studium/muk-studium/bachelor Sandra Ho)ues Ins/tute for Media and Educa/onal Technology University of Augsburg (9)
  • 10. Publishing Projects at Augsburg University | Co-Curricular Integra/on in the Media and Communica/on Course of Studies Typical Publishing Projects 1.w.e.b.Square 2.press/ge 3.vitamin b Reec%on in Ac%on - Reec%on The Media and Communica4on Increasing Complexity on Ac%on - Course of Studies in Learning and Teaching Reec%on on The Begleitstudium Problemlsekompetenz Oers Reec%on Possibili/es for Curricular Integra/on. 1.KaeePod 1.Films for Educa/onal Contexts 2.Kanal C 2.Blickpunkt Campus 3.student.stories 3.(vitamin b) Audio Projects Audio-Visual Projects Related Publishing Projects (Sporer, Reinmann, Jenert & Ho)ues, 2007) Sandra Ho)ues