From Crossmedia Publishing to Crossmedia Education: The Important Role of Media Practice

Sandra Ho)ues ·∙ Ins/tute for Media and Educa/onal Technology ·∙ University of Augsburg (1)

From Crossmedia Publishing to Crossmedia Educa/on: The Important Role of Media Prac/ce Online Educa Berlin December 1, 2011 Speaker: Sandra Ho)ues, M.A. In Collabora/on with Chris/an Geier, M.A.


Changed Condi/ons and Media Convergence

_ Global megatrends _ Socio cultural convergence _ Technological convergence _ Crossmedia (convergence of media produc/on)

Main perspec/ve: Media management Strategic approach Synergies in produc/on (and distribu/on)

(Schuegraf, 2008; Walter, 2010)


Changed Condi/ons and Media Convergence

_ Global megatrends _ Socio cultural convergence _ Technological convergence _ Crossmedia (convergence of media produc/on)

Main perspec/ve: Media management Strategic approach Synergies in produc/on and distribu/on

(Sjurts, 2002)

Special focus on publishing as tradi4onal understanding of crossmedia


Broad Understanding of Crossmedia Publishing

_ Changes inbetween media _ Addi/onal possibili/es of publishing _ New ways and modells of publishing

Broad understanding: Publishing in different ways on different channels or pla<orms because of a strong strategy

(Jakubetz, 2008; Schulz-‐Bruhdoel & Bechtel, 2007)


Publishing Projects at Augsburg University | Typical Examples

source: hcp://www.press/ge.org/

Journalis/c Publishing | press/ge

Leitar'kel* Leitar'kel*

U2:*???* Editorial*

Inhalt* Irgendwas*mit*Medien*

Lusdigi*Campusgeschichten*

Leitar'kel*Irgendwas*mit*Medien*

01* 06* 07*

09*08*

05*

03*

04*

02*

11*10*

Cover*

TITEL*

HeJspiegel*Vitamin*B*Ausgabe*1*

INSTITUT*

Board*

Bildereditorial*

Corporate Publishing | vitamin b (new!)


Publishing Projects at Augsburg University | Academic Publishing

source: h

cp://web

square.im

b-‐un

i-‐augsburg.de

/201

1-‐03

/3


source: hcp://de-‐de.facebook.com/kanalc

Related Publishing Projects at Augsburg University | Radio and Podcasts Campus Radio | Kanal C

source: hcp://studentstories.de/

Podcasts for Foreign Students | student.stories


Related Publishing Projects at Augsburg University | Blickpunkt Campus

source: h

cp://www.uni-‐rep

ort.d

e/be

itraege_feat_xm

l.xml#


Crossmedia Publishing at Augsburg University | The ‘Media and Communica/on’ Course of Studies as Case

source: h

cp://www.im

b-‐un

i-‐augsburg.de

/studium

/muk-‐studium

/bache

lor


Audio Projects Audio-‐Visual Projects

Reflec%on in Ac%on

-‐ Reflec%on on Ac%on

-‐ Reflec%on on Reflec%on

Increasing Complexity in Learning and Teaching

Publishing Projects at Augsburg University | Co-‐Curricular Integra/on in the ‘Media and Communica/on’ Course of Studies

Related Publishing Projects

Typical Publishing Projects 1. w.e.b.Square 2. press/ge 3. vitamin b

1. KaffeePod 2. Kanal C 3. student.stories

1. Films for Educa/onal Contexts 2. Blickpunkt Campus 3. (vitamin b)

The ‘Media and Communica4on’ Course of Studies

The ‘Begleitstudium Problemlösekompetenz’ Offers Possibili/es for Curricular Integra/on.

(Sporer, Reinmann, Jenert & Ho)ues, 2007)


Audio Projects Audio-‐Visual Projects

Reflec%on in Ac%on




Publishing Projects at Augsburg University | Structural Linkages between the Projects

Related Publishing Projects

Typical Publishing Projects


The ‘Begleitstudium Problemlösekompetenz’ Offers Possibili/es for Curricular Integra/on.

1. Academic Publishing 2. Journalis/c Publishing 3. Corporate Publishing




Journalis4c Publishing Projects Corporate Publishing Projects

Reflec%on in Ac%on




Publishing Projects at Augsburg University | Re-‐Thinking Based on the (Invisible) Structures

Academic Publishing Projects 1. w.e.b.Square 2. KaffeePod 3. Films for Educa/onal Contexts

1. press/ge 2. Kanal C 3. Blickpunkt Campus

1. vitamin b 2. student.stories 3. (vitamin b)


Opportunity: Transparency on Content and Educa/onal Goals of the Projects.


Journalis4c Publishing Projects Corporate Publishing Projects

Reflec%on in Ac%on




Publishing Projects at Augsburg University | Possibili/es for Crossmedia Educa/on

Academic Publishing Projects

Media Planning and Strategies for

Crossmedia Publishing Opportunity: Taking Changes in Media, Learning and

Educa/on into Considera/on

1. w.e.b.Square 2. KaffeePod 3. Films for Educa/onal Contexts

1. press/ge 2. Kanal C 3. Blickpunkt Campus

1. vitamin b 2. student.stories 3. (vitamin b)

(e.g. Schneider, 2007 )

Students can combine their Projects or Publishing Strategies.


Conclusion

_ Media prac/ce is implemented in formal educa/onal contexts _ Focus on ac/on-‐based concepts (media prac/ce)

Situated Learning Authen/city (Job prepara/on)

_ Media convergence as challenge (e.g. crossmedia) _ Idea: Fostering crossmedia educa/on as structural linkage _ Possibility: Insights in Theory and Prac/ce of media and guided reflec/on of the specifics _ But: Necessity of a sustainable learning strategy (see “Begleitstudium Problemlösekompetenz”)


Thanks for Your Acen/on. Sandra Ho)ues, M.A. Research Assistant Ins/tute of Media and Educa/onal Technology University of Augsburg, Germany E-‐Mail: sandra.ho)[email protected]‐augsburg.de or sandra.ho)ues@haw-‐hamburg.de (new!)


References

Jakubetz, C. (2008). Crossmedia. Konstanz: UVK. Schneider, M. (2007). Crossmedia-‐Management (Disserta/onsschriw). Wiesbaden: DUV. Schuegraf, M. (2008). Medienkonvergenz und Subjektbildung. Mediale Interak%onen am Beispiel von

Musikfernsehen und Internet. Wiesbaden: VS. Schulz-‐Bruhdoel, N. & Bechtel, M. (2007). Medienarbeit 2.0. Cross-‐Media-‐Lösungen. Frankfurt:

Frankfurter Allgemeine Buch. Sjurts, I. (2002). Cross-‐Media Strategien in der deutschen Medienbranche. Eine ökonomische Analyse

zu Varianten und Erfolgsaussichten. B. Müller-‐Kalthoff (eds.), Cross-‐Media Management. Content-‐Strategien erfolgreich umsetzen. (pp. 3–18) Heidelberg: Springer.

Sporer, T., Reinmann. G, Jenert, T. & Ho)ues, S. (2007). Begleitstudium Problemlösekompetenz (Version 2.0). In M. Merkt, K. Mayrberger, R. Schulmeister; A. Sommer & I. van den Berk (eds.), Studieren neu erfinden – Hochschule neu denken (pp. 85–94). Reihe Medien in der Wissenschaw (Band 44). Münster: Waxmann.

Walter, M. (2010). In Bewegung. Die Produk%on von Web-‐Videos bei deutschen regionalen Tageszeitungen. Wiesbaden: VS Research.