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From Theory to Practice: Applying Game-changing Tactics to Your Association’s Education Strategy Georgia Society of Association Executives Wednesday, Feb. 20, 2013

From Theory to Practice: Applying Game-changing Tactics to Your Association’s Education Strategy

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Aaron delivered this presentation as a workshop following the Georgia Society of Association Executives February Luncheon on Wednesday, Feb. 20, 2013, in Atlanta, GA.

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Page 1: From Theory to Practice: Applying Game-changing Tactics to Your Association’s Education Strategy

From Theory to Practice: Applying Game-changing Tactics to Your

Association’s Education Strategy

Georgia Society of Association Executives

Wednesday, Feb. 20, 2013

Page 2: From Theory to Practice: Applying Game-changing Tactics to Your Association’s Education Strategy
Page 3: From Theory to Practice: Applying Game-changing Tactics to Your Association’s Education Strategy
Page 4: From Theory to Practice: Applying Game-changing Tactics to Your Association’s Education Strategy

Problems

Considerations

Recommendations

Strategic planning

Next steps

Outcomes

Contact

information

Page 5: From Theory to Practice: Applying Game-changing Tactics to Your Association’s Education Strategy

• Professional development landscape

• Industry best practices • Member expectations • Accessibility of

education/learning • Competition for time

and resources• Market share• Information overload

Page 6: From Theory to Practice: Applying Game-changing Tactics to Your Association’s Education Strategy

• Business “as usual” is not an option

• Current metrics/strategies• Align organization practice

with changing member needs• Key recommendations • Actionable education strategy• Redefine how success is

measured

Page 7: From Theory to Practice: Applying Game-changing Tactics to Your Association’s Education Strategy
Page 8: From Theory to Practice: Applying Game-changing Tactics to Your Association’s Education Strategy

1. Diversify revenue

2. Reward difference

3. Value context

4. Maximize opportunities

5. Prioritize learning

Page 9: From Theory to Practice: Applying Game-changing Tactics to Your Association’s Education Strategy

Tactic 1:Diversify Revenue

Page 10: From Theory to Practice: Applying Game-changing Tactics to Your Association’s Education Strategy

Tactic 2:RewardDifference

Page 11: From Theory to Practice: Applying Game-changing Tactics to Your Association’s Education Strategy

Tactic 3:Value

Context

Page 12: From Theory to Practice: Applying Game-changing Tactics to Your Association’s Education Strategy

Tactic 4:Maximize

Opportunities

Page 13: From Theory to Practice: Applying Game-changing Tactics to Your Association’s Education Strategy

Tactic 5:PrioritizeLearning

Page 14: From Theory to Practice: Applying Game-changing Tactics to Your Association’s Education Strategy

Next Steps

• Refine ideas– Action items– Resources– Completion dates

• Implement ideas• Accountability– Partner/team

• Evaluate/repeat

Page 15: From Theory to Practice: Applying Game-changing Tactics to Your Association’s Education Strategy

• Elevate the quality and sophistication of your programs

• Build the reputation of your meetings department

• Improve your organization’s bottom line

Page 16: From Theory to Practice: Applying Game-changing Tactics to Your Association’s Education Strategy

Aaron D. WolowiecMSA, CAE, CMP, CTA

(616) [email protected]