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The Canadian Museum Reference in Technology Mobile Bootcamp Gain a mobile presence ‘on the cheap’ Sheila Carey

Gain a Mobile Presence "On the Cheap" - Sheila Carey - CHIN's Mobile Bootcamp

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By Sheila Carey, Canadian Heritage Information Network (CHIN), at the annual CMA 2012 conference, Mobile Boot Camp workshop.

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Page 1: Gain a Mobile Presence "On the Cheap" - Sheila Carey - CHIN's Mobile Bootcamp

The Canadian Museum Reference in Technology

Mobile Bootcamp

Gain a mobile presence ‘on the cheap’Sheila Carey

Page 2: Gain a Mobile Presence "On the Cheap" - Sheila Carey - CHIN's Mobile Bootcamp

Mobile Bootcamp

QR Codes Location-based Services SCVNGR

Page 3: Gain a Mobile Presence "On the Cheap" - Sheila Carey - CHIN's Mobile Bootcamp

3rd Party Services

Read terms of service Take into account staff time creating content Document

Page 4: Gain a Mobile Presence "On the Cheap" - Sheila Carey - CHIN's Mobile Bootcamp

QR Codes

Quick Response Codes Require an internet connection and a reader Increased use in 2011 “QR Codes are dead”? http://www.forbes.com/sites/ilyapozin/2012/03/08/are-qr-codes-dead/

Page 5: Gain a Mobile Presence "On the Cheap" - Sheila Carey - CHIN's Mobile Bootcamp

QR Codes – Infographics

Page 6: Gain a Mobile Presence "On the Cheap" - Sheila Carey - CHIN's Mobile Bootcamp

QR Codes – Good Practices

Data connection Appropriate size code for information within (for long

URLs, use a shortening service) Mobilized content Sufficient lighting (without glare) Signage promoting the code Instructions for scanning Compelling content behind the code Visitors who recognize and appreciate the codes Visitors with QR code readers already on their phones Provide alternate ways to access the information

(hyperlink)

Page 7: Gain a Mobile Presence "On the Cheap" - Sheila Carey - CHIN's Mobile Bootcamp

QR Codes – Good Practice – Signage

Want to know more about our carousel?

Got a smartphone? This QR code will take

you to the Wikipedia article on the Broad Ripple Carousel.

Download a free QR code reader from your favourite app store.

Start the app, then point your phone’s camera at the symbol to the left.

Your phone’s browser will automatically open the web page for you.Children’s Museum of Indianapolis

http://www.technologyinthearts.org/2012/03/part-2-wikimedia-and-qr-codes-in-the-museum-setting/

Page 8: Gain a Mobile Presence "On the Cheap" - Sheila Carey - CHIN's Mobile Bootcamp

QR Codes – QRPedia

Page 9: Gain a Mobile Presence "On the Cheap" - Sheila Carey - CHIN's Mobile Bootcamp

QR Codes – Best Practices?

Page 10: Gain a Mobile Presence "On the Cheap" - Sheila Carey - CHIN's Mobile Bootcamp

QR Codes – Social Possibilities

Add interpretation to museum objects. Share stories, find out what people really think about museum objects, join the conversation.

Page 11: Gain a Mobile Presence "On the Cheap" - Sheila Carey - CHIN's Mobile Bootcamp

QR Code Generators

Page 12: Gain a Mobile Presence "On the Cheap" - Sheila Carey - CHIN's Mobile Bootcamp

QR Code Generators and Readers

Generator list (English) – 2dcode.co.uk Generator characteristics (French) – QRDresscode.com Readers (English) – 2dcode.co.uk Readers (French) – QR Dresscode.com

Page 13: Gain a Mobile Presence "On the Cheap" - Sheila Carey - CHIN's Mobile Bootcamp

Location-based Services

Rely on location of the user Work best on smartphones Provide information about nearby features, directions,

games Privacy implications Foursquare Gowalla (gone!) Historypin

Page 14: Gain a Mobile Presence "On the Cheap" - Sheila Carey - CHIN's Mobile Bootcamp

Location-based Services – Historypin

Started in June 2010 Won non-profit Webby Award 2011 Google Maps integration Summer 2011 – Apps released on iPhone and Android

Page 15: Gain a Mobile Presence "On the Cheap" - Sheila Carey - CHIN's Mobile Bootcamp

Location-based Services – Historypin

Users ‘pin’ photographs to specific locations Photographs, videos, audio clips, narrative texts App allows viewer to toggle between historic photos and

current street view Collections based around a topic or theme Tours Customizable channels

Page 16: Gain a Mobile Presence "On the Cheap" - Sheila Carey - CHIN's Mobile Bootcamp

Location-based Services – Historypin

Libraries, Archives and Museums Customized Channel

Page 17: Gain a Mobile Presence "On the Cheap" - Sheila Carey - CHIN's Mobile Bootcamp

Location-based Services – Historypin

Page 18: Gain a Mobile Presence "On the Cheap" - Sheila Carey - CHIN's Mobile Bootcamp

Location-based Services – Historypin

Collection Vanished Hamilton

Page 19: Gain a Mobile Presence "On the Cheap" - Sheila Carey - CHIN's Mobile Bootcamp

Location-based Services – Historypin

Special collection recently launched

Photos of The Queen’s visits

Page 20: Gain a Mobile Presence "On the Cheap" - Sheila Carey - CHIN's Mobile Bootcamp

Mobile BootcampLocation-based services - Historypin

Page 21: Gain a Mobile Presence "On the Cheap" - Sheila Carey - CHIN's Mobile Bootcamp

Location-based Services – Foursquare

Geographic location based social game Check in to places, get points iPhone, Android, BlackBerry

Page 22: Gain a Mobile Presence "On the Cheap" - Sheila Carey - CHIN's Mobile Bootcamp

Location-based Services – Foursquare

Check-in rewards (offers for Mayors) Geofencing – Push notifications Improved experience – Explore

Page 23: Gain a Mobile Presence "On the Cheap" - Sheila Carey - CHIN's Mobile Bootcamp
Page 24: Gain a Mobile Presence "On the Cheap" - Sheila Carey - CHIN's Mobile Bootcamp

Location-based Services – SCVNGR

Mobile application allowing games, tours, and challenges

iPhone or Android app Variety of activities possible – ‘checking in’, activity

such as taking a photo, answering a trivia question Can also be associated with a specific event SCVNGR – App store or Android Marketplace

OR Text message to 728647 (SCVNGR), keyword: CHIN

Page 25: Gain a Mobile Presence "On the Cheap" - Sheila Carey - CHIN's Mobile Bootcamp

Hands-on