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The Five Functions of Genre 1. Reinforcement of a cultures ideas and values
2. Creation of a set of audience expectations3. Creation of characteristics by producers
which audiences recognise4. A relationship between audiences and
producers which minimises the risk of financial failure
5. Dynamism and flexibility – constantly transforming with new examples
Genre Theory
Daniel Chandler• “Conventional definitions of
genre are based on the idea that they share particular convention of content e.g. themes or setting”
Steve Neale• “Genres are instances of
repetition and difference; this is what pleasure for the audience is derived from”
Genre Theory
John Hartley• “The same text can belong
to different genres in different countries or times”
David Buckingham• “Genre is a constant process
of negotiation and change”
John Fiske“Genre attempts to structure some order into the wide range of texts and meanings that circulate in our culture for the conveniences of both producers and audiences”
Western
Problems with defining Genre
Can genre change over time?
What is a Hybrids?
Does audience development affect Genre?
Does a label limit your audience?
Is iconography essential for audience understanding?
Are they culturally fluid?
Is the drive behind them purely economic?
Some theorists define through content, can we also define through structure?
Robert Stam: “genre can be defined by the performer”
In Film… In Music…
How far do you agree with this statement?