Google Analytics for Bloggers

Google Analytics 101: Tips for Becoming a Better Blogger

By Jeff Sauer – @jeffaly/cs

Your Google Analytics Guide

Jeff Sauer Marke/ng and Travel Blogger Vice President Three Deep Marke/ng St. Paul, MN, USA

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Interested in Google Analy/cs Training? Learn More:

bit.ly/request-‐ga-‐training

Jeff Sauer | @jeffaly/cs | Google Analy/cs For Bloggers | www.jeffaly/cs.com

About Jeff Sauer

•  Vice President at Three Deep Marke/ng in St. Paul, MN

•  Google Analy/cs Cer/fied Partner since 2009 •  Have been blogging since 2000

•  Named 2012 CIO of the Year by the Minneapolis/St. Paul Business Journal

•  Three Deep was an Inc. 5000 Fast Growing Company Award in 2010, 2011, 2012 & 2013

•  Board Member for MIMA and MnSearch


My Two Blogs

h^p://www.jeffaly/cs.com h^p://www.jeffseêr.com


And Yes… I took that Cover Photo


Let’s Talk about Google Analytics


Google Analytics is Like Othello


Google Analytics is Like Othello

A Second to Learn Years to Master


A Mile Wide and a Mile Deep

Download: h8p://www.jeffaly<cs.com/google-‐analy<cs-‐guide/


What You Will Experience Today


Don’t Worry


45 Minutes to Learn…

How to Create a Google Analy/cs

Account

Ge_ng Clean Data for Your

Website

Ge_ng Google Analy/cs Code On Your Site

Se_ng Goals to Measure Website

Success


45 Minutes to Learn…

Tracking Social Media Ac/vity on

Your Site

Installing Custom Dashboards for

Bloggers

Tracking Search Results and SEO

Efforts

Learning What Content is

Performing Best

CREATING A GOOGLE ANALYTICS ACCOUNT


Creating a Google Analytics Account

Sign up at h8p://www.google.com/analy<cs


Get the Code For Your Site


Getting the Right Code

Choose Web Site


Universal Analytics

Choose Universal Analy/cs for New

Websites


Classic Analytics

Choose Classic Analy/cs for Exis/ng Websites


Choose Data Sharing Settings


Recommended Settings

Recommended


Optional Setting for Benchmarking

Recommended Benchmark Other Blogs


Get the Code

Copy This Sec/on and Paste into a

TXT File

PLACING GOOGLE ANALYTICS ON YOUR SITE


Several Methods for Adding GA

You Can Put the Code In Your Template

WordPress Blogs can use Yoast GA

plugin

Add Google Analy/cs in Your Theme Se_ngs


Add Code to Your Template File

Add to Header.php File


Con"guring GA in Your Theme

Configure in Theme Se_ngs


Using a Plugin for WordPress

Yoast WordPress Plugin for GA

Download: h8p://yoast.com/wordpress/google-‐analy<cs/


Jeffalytics Recommendation

Don’t Be a Hero, Use a Plugin!

GETTING CLEAN DATA ON YOUR WEBSITE


Don’t be Fooled By Your Traffic

Your Actual Traffic

How You Think About Your Traffic


Stop Tracking Yourself


Discover Your IP

Go To h8p://www.wha<smyip.com to learn Your IP Address


Filter Your IP in Google Analytics


Create a New Filter


Enter Your IP Address


Or… Use a Plugin

SETTING GOALS FOR YOUR WEBSITE


Set Strategic Goals

Macro Goals (Affiliate Clicks, AdSense, Sales)

Macro Goals = Top Line Revenue

Micro Goals (Downloads, Time on Site, Video Views, etc.) Micro Goals = Engaged Visitors

Configure your goals in Google Analy/cs se_ngs

You can set up to 20 goals!


Goals in Google Analytics


Choose How to Track Goal


Enter Goal Details


Caution with Goals

Assigning a Goal Value to Revenue Related Goals is

Highly Recommended

Mul/ple Goals May Create Unrealis/c Revenue $ in

Reports

ANALYZE CONTENT PERFORMANCE


What Content is Performing Best?


Average Time on Page

Average Time on Page Indicates How Long Visitors are Engaging with Content

Generally, more /me is beêr


Average Time on Page Bounce Rate Shows the Percentage of Visitors That Leave Your Site Having

Only Viewed This One Page

Lower is beêr (but can be misleading)


Average Time on Page

Page Value Indicates the Rela/ve Value This Page Contributed to Your Goals

Goals Must be Configured to Work

TRACKING SEO RESULTS IN GOOGLE ANALYTICS


Organic Search Report


Organic Search Report

WTF? 88% of My Search Keywords Are

Invisible


Not Provided is a Real Nuisance

Learn about Not Provided Here: h8p://www.notprovidedcount.com/


Google Webmaster Tools

Fortunately, Google Webmaster Tools

Gives You Some Data Back


Google Webmaster Tools Reports


Google Webmaster Tools Reports Beau<ful (and Increasingly More Accurate) Search Data!


Setting Up Google Webmaster Tools

Set Up Webmaster Tools Data Sharing


Edit Webmaster Tools Settings


Select Webmaster Tools Property

Select Your Site

Save Progress

TRACK SOCIAL MEDIA ACTIVITY ON YOUR SITE


Social Media is All Around Us

Traffic is Driven to Our Sites Via Social Media

Google Harvests Ac/vity from

Social Data Hub

Visitors Interact With Social

Sharing Buôns


Measure Value of Social Traffic


Track Interaction With Social Buttons

Select Plugins Under Social

Then Select Social Source and Ac/on


Information from Data Hub Partners

Gain Access to a Wealth of Informa/on from Several Social

Networks

CUSTOM DASHBOARDS FOR BLOGGERS


Dashboards Pull it All Together

Great Dashboard for Bloggers: h8p://www.portent.com/blog/analy<cs/the-‐blogger-‐dashboard-‐google-‐analy<cs-‐for-‐writers.htm


Do It Yourself Dashboards

Select New Dashboard



Blank or Pre-‐Made Op/ons



View Your Dashboard


Even Better: Trust the Experts

Google Analy<cs Solu<ons Gallery: h8ps://www.google.com/analy<cs/gallery/

Thank You! Jeff Sauer Marke/ng and Travel Blogger Vice President Three Deep Marke/ng St. Paul, MN, USA

70

Interested in Google Analy/cs Training? Learn More:

bit.ly/request-‐ga-‐training

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