Google seminar presentation hosted by The Palm Beach Post

Google Confidential and Proprietary 1

Google Confidential and Proprietary

Acceleration of Everything

2


Digital Revolution in Context

3

Information “Read”

Distribution & Commerce

“Buy” Communication

“Interact”

1994 2012 1998 2000 2003 2006

2.0+B Internet Users: 77M 400M 500M 1B


The Connected World

> 2bn people

> 35bn devices

4 Source: “Learn from Google” Atlanta Event, 2011


600M daily views

on YouTube via Mobile

10B+ downloads

from the Android Market

950K Android +

iPhone devices activated daily

$4.5M in donations

for Japan made via text message

eBay sold $2B via

Mobile in 2010

125 Years of

Angry Birds played every day


0

5

10

15

20

25

30

35

40

45

50

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38

# o

f users

(m

illio

ns)

years

Radio TV

Internet

iPhone

Source: hannemyr.com/essay/diff.html 2000, macworld.com, 2010

tablets

Device Proliferation – Unprecedented Adoption Rates


2005 Papal Inauguration – Pope Benedict XVI

7


2013 Papal Inauguration – Pope Francis

8


• People look at their phones

150 times per day

• 41% of Super Bowl searches

came from mobile

• Only 1 in 4 people are able

to recall TV ads unassisted

Google Confidential and Proprietary Google Confidential and Proprietary

Ad Spend is Following Consumers Online

10 Source: eMarketer, March 2013; Share of Avg. Time Spent Per Day with Select Media by U.S. Adults vs. U.S. Ad Spending Share, 2013

25% Digital

44% Digital

Gap between ad investments and media consumption

Untapped Audience

Consumers’ Media Consumption

Advertising Investments


Healthy Y/Y grow in searches for “Local” verticals

Source: Google Internal Data, YoY is last 90 days, US Data 11

Ind

ex

ed

Qu

ery

Gro

wth

+24%

+30%

+42%

+35%


Advertising in 2013

The online ads landscape is more complicated than ever


Advertisers: Dozens of major brands | 100+ unique formats | 1000+ product features


Be Found

13

Addressing the Local Opportunity


Be Found

14


query

paid results

organicresults

Be Found – Search


Your Customers Are Already Online

Shopping starts

online

Customers rely on

online sources for

local information

Online shopping

continues in store

94% of consumers

research products online

before buying

75% search before or

during a shopping trip

Sources: 2010 Compete Online Shopper Intelligence Study, March 2010 BIA/Kelsey consumer tracking study, 2010 Deloitte LLP Survey

97% use online media

when researching

products or services

locally


People are constantly looking for new information online

There are billions of searches each day on Google. 16% of the searches we see are new.


Paid Search Gets You Noticed

Consumers are looking.

100%

50%

Source: Eye Tracking Study, Enquiro, Did-it and Eyetools, 2007


Digital Position Matters

Source: comScore, US, CPG study, October 2007. Jupiter Research / Ipsos Insight Consumer Survey, n=2.103

(Search Engine users US only), Jan 2008

Google Confidential and Proprietary eMarketer: Data is from a December 2011 study from DAC Group conducted by Kantar Media. 3,000 US

internet users and 2,000 internet users in Canada were surveyed online in October 2011.

Search Influences buying decisions

71% of Consumers in

2011 relied on Search

Engines for information

regarding a purchase

decision.


Being Online Matters

[Source: Initiative: IPG Group, Consumer Survey Aug. 2011.]

of consumers say they will not buy a brand if they can’t find the right info about it online.

40%


Search Increases the Efficiency of TV, Print & Radio

TV Radio Print

Efficiency (Effectiveness/Budget)

Without Search With Search

+9%

+3%

+10%

Source: Flora Xmos Unilever Study (MetrixLab, March 2009)

Adding search to other media increases all media

efficiency in impacting brand values.

Google Confidential and Proprietary Source: *Yahoo! and com Score Study Finds Online Consumers Who Pre-Shop on the Web Spend More In-Store. July 2007. **Source: Google

1 in 5 desktop searches are related to location.**

1 in 3 mobile searches are related to location.**

97% online consumers use the web

to research for products.*

Big opportunity – especially in Local search

Google Confidential and Proprietary Source: Google/Shopper Sciences, Zero Moment of Truth Macro Study, U.S., April 2011


Consumers Are Ever More Discerning

Since the recession began, 54% of consumers are

spending more time researching products

online before they buy them in a store.

And 83% are relying on trusted places like user ratings or product review sites.


West Palm Beach – Retail

26

April July October


West Palm Beach – Home Improvement

27

April July October


West Palm Beach – Medical

28

April July October


West Palm Beach – Medical

29

April July October


Be Relevant

30

>


The Cost of Mobile

31

57% won’t recommend business with poorly designed mobile site

40% have turned to a competitor’s site after a bad mobile experience


Be Engaging


YouTube is the Home For Online Video

33

Source: YouTube Statistics (public)

Over 6 billion

hours watched

every month

1 Billion unique

global visitors

each month

Mobile makes

up over 25% of

global traffic

100 hours uploaded

every minute


*

Source: Nielsen NetView for YouTube, May 2011 and Reach and Frequency Report for Cable Networks (P2-99) May 2011

With YouTube, you achieve nearly half the reach of buying across all cable networks


Engage your best, most hard-to-reach segments

75% of Multi-culturals

18-34

79% of Millennials

18-34

83% of Men 18-34

80% of Moms

18-34

Source: comScore, October 2012, % reach of web population


Four screens are better than one

INCREASED AWARENESS (Aided Recall)

Ad Exposure:

TV Only

Ad Exposure:

TV + PC + Phone + Tablet

50%

74%

% indicating aided recall of volvo ad

DEVICES USED WHILE WATCHING TV



Customer support

Campaign

management &

reporting

In-depth AdWords &

industry expertise

Tap into Google’s network of experts


THANK YOU!

39

Circle on G+: Ty Schlegel

Follow on Twitter: tschleg

Education

Google seminar presentation hosted by The Palm Beach Post