Info Session: Online Graduate Certificate in Business Journalism at Arizona State University

Arizona State University

•  Ranked 2nd in “most promising and innova3ve changes,” and…

•  Recognized as a top university for online educa3on -‐ U.S. News & World Report, 2013-‐2014

Learn more: h6p://www.asu.edu

Walter Cronkite School of Journalism and Mass CommunicaDon

•  Interna3onally recognized leader in journalism educa3on

•  Award-‐winning programs, students and professional experiences

•  Owns and operates Arizona PBS affiliate

Learn more: h6p://cronkite.asu.edu

•  Award-‐winning faculty and students

Donald W. Reynolds NaDonal Center for Business Journalism •  Has trained more than 20,000

journalists, professors, students and communica3ons since 2003

•  Regularly collaborates with journalism organiza3ons, industry leaders and media outlets

Learn more: h6p://businessjournalism.org

Graduate CerDficate in Business Journalism

Quick facts

•  Courses: •  Five courses (three credits

each) •  7.5 weeks long •  15 credit-‐hour program

•  Cost: •  $482 per credit hour

•  Upcoming deadlines to apply: •  July 31, 2014 •  Sept. 24, 2014 •  Dec. 22, 2014

•  Applica3on fee: $70

•  Requirements for admission: •  A bachelor’s degree in any

subject •  Minimum 3.0 cumula3ve

GPA (on 4.0 scale) in last 60 semesters or 90 quarter hours of bachelor’s program

•  Interna3onal students: TOEFL score of 100

•  Complete graduate cer3ficate in as lijle as six months.


Courses •  MCO 550: Issues in the Coverage of Business and the Economy

Understanding from a journalist’s perspec3ve the financial markets, economics, company statements, banking, credit markets, real estate and global compe33on, emphasizing significant issues and differences in coverage.

•  MCO 598: Special Topics: Cri3cal Analysis of Business Journalism Understanding the process of researching and repor3ng basic business news stories, including u3lizing social media and social strategy. Iden3fying the key elements of stories on a public company, a small business, a consumer issue, an earnings report, court records, demographic informa3on, a CEO interview, financial statements, a nonprofit, an IPO and a merger.

•  MCO 551: Bejer Business Storytelling Iden3fying ideas, cul3va3ng sources, gathering scenes and sensory detail to construct narra3ves, finding real people, interviewing, repor3ng stories for mul3ple plalorms, wri3ng short and fast.


Courses •  MCO 552: Data in Business Journalism

Using Excel to analyze public databases; using ra3os to understand financial statements and Form 990s; localizing economic indicators; researching stocks, bonds, deriva3ves, currencies and commodi3es; crea3ng simple data visualiza3ons.

•  MCO 554: Inves3ga3ve Business Journalism Iden3fying and researching an inves3ga3ve business story, using public records, including SEC documents, and databases. Cul3va3ng sources and genng people to talk to you. Organizing and bulletproofing your story. Producing a detailed pitch memo for an inves3ga3ve business story.

All courses are held asynchronously, with regular assignment deadlines posted throughout the week.

Issues in the Coverage of Business and the Economy

Understanding financial markets, economics and differences in coverage.

Instructor: Andrew Leckey, President, Reynolds Center for Business Journalism & Endowed Chair, Cronkite School of Journalism

Cri3cal Analysis of Business Journalism Cri7cal overview of the basics of business and economic journalism.

•  Helps students understand how journalists tell the stories behind companies, people and money, while improving competence in using numbers in stories.

•  Explores compara3ve analysis of coverage of stories and issues by compe33ve news sources.

•  Develops an understanding and apprecia3on of the techniques and skills necessary for covering businesses and the economy.

Instructor: Robin J. Phillips, Digital Director, Reynolds Center for Business Journalism

Instructor: Steve Doig, Knight Chair in Journalism, Cronkite School of Journalism

Data in Business Journalism Learn how analyze databases with Excel, localize economic indicators

and inves7gate financial statements.

•  Learn business data sources like Census, SEC, BLS, et al.

•  Learn basic analysis tools like Excel and simple sta3s3cs.

•  Learn visualiza3on tools like Tableau, Google Fusion Tables and HighCharts.

QuesDons? We’re happy to answer your ques3ons about the program aper the session!

•  Cassandra Nicholson, coordinator senior, Reynolds Center

[email protected] | 602-‐496-‐9189

•  Marianne Barre6, senior associate dean, Cronkite School


•  Andrew Leckey, president, Reynolds Center & Reynolds chair, Cronkite School


•  Robin J. Phillips, digital director, Reynolds Center


•  Steve Doig, Knight chair, Cronkite School


Helpful Links Official Press Release hjp://businessjournalism.org/2014/03/04/cronkite%E2%80%99s-‐reynolds-‐center-‐offers-‐1st-‐online-‐graduate-‐cer3ficate-‐in-‐business-‐journalism/ FAQ Page hjp://businessjournalism.org/2014/03/05/ques3ons-‐and-‐answers-‐about-‐cronkites-‐online-‐graduate-‐cer3ficate-‐in-‐business-‐journalism/ “Why you should consider Cronkite’s online business journalism cerDficate” (by ASU Online) hjp://businessjournalism.org/2014/04/21/why-‐you-‐should-‐consider-‐cronkites-‐online-‐business-‐journalism-‐cer3ficate/ For more informaDon on how to apply: hjp://bizjournalism.asu.edu

Education

Info Session: Online Graduate Certificate in Business Journalism at Arizona State University