2. VERMONT TEDDY BEARS Teddy Bear Pajamas Calyx Flowers
Valentines Day in Feb Mothers Day in May Christmas in December Web
Mail Order Telephone Retail 3 Products 3 Peak Seasons4 Channels 3.
Chronological Background 1981 Founded by John Satino, ranked no 21
in Inc Magazine 1990 Bear Gram Service 1993 17 mil $ in Revenue,
Raised IPO for 10 mil $ 1997 - 1999 Make a Friend for Life, Retail
Partner Zany Brainy. 2003 Acquired Calyx and Corolla 2005 Returned
to Private Ownershi p 4. Cause Effect Diagram Incomplete
documentation Best of Breed Approach Dissimilar software languages
used Disruption in workflow Information Silos Lack of mandatory
standards Separate Packages patched up haphazardly Lack of
Prioritization Complicated Middleware Employee Layoffs 5. What the
company needs? An efficient well organised enterprise IT
architecture that serves as a robust platform for the company's
changing business requirements, and support their long term
strategic and operational goals. 6. Other Issues Problem Uneven
Demand. Steps Taken Inducing Buy in during non peak times by Gift
Bag Boutiques (Bundling) Offering Collectibles Complementary
Accessories Sign Licensing Deals with TV and movie studios. 7.
Taming the Middleware An expert team to recover missing
information. Contemplating implementation of a single ERP. 8.
QUESTIONS FACED BY CIO STETZEL Enhancing the Middleware or
implementing a ERP package? How to achieve tangible results faster?
Sub Questions: How do you ensure documentation for retaining
information about implementation of different software's from
employees? How do you identify and enhance the existing IT
Architecture? How is middleware supporting front end applications?
If you are choosing to enhance middleware, how do you allocate
workforce to routine IT tasks and enhancements? 9. QUESTIONS FACED
BY CEO GILBERT How do we address the changing demographics of the
buyers? How do you match up to the competition? What new product
varieties can be considered? How to improve analytics to enhance
marketing? How to address the need for a robust content management
system? Catering to the changing moods of the customer, possibly
through bundling. 10. Possible Solutions Pros of Implementing ERP
Increase in complexity of middleware with evolving business.
Software Updates are easier to address for ERP. Proliferation costs
are low Cons of implementing ERP Delayed benefits. Training
employees during ERP implementation. High Cost Solution: Parallel
implementation of ERP along with existing packages. Phased
replacement of existing middleware system. 11. How to achieve these
solutions? IT Strategy Planning. Commitment from the High Level
Management. Change Management. Coordinating marketing, forecasting
and production across production lines with better analytics. 12.
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