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소소 소소소 PR 소 issue 소소 5소 소소소 , 소소소 , 소소소

Issue case study

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1

PR issue 5 , ,

issue

?2012 3 19 21 902

SNS , 2012 3 19 21 902

? PR 5

http://h21.hani.co.kr/arti/politics/politics_general/31570.html 3

?

SNS 2040 10.26 SNS SNS YES!?

PR 5

http://ujournalist.co.kr/801473073814

? SNS "" " " ( ) e-BIZ story However,

PR 5

http://ebizstory.com/703 5

!

1 100

1 Like() 50 ?4 ~ 5

PR 5

http://h21.hani.co.kr/arti/politics/politics_general/31571.html6

?

PR 5

!

SNS , !

PR 5

http://h21.hani.co.kr/arti/politics/politics_general/31571.html8

!? = SNS :

: : () ()

SNS , : SNS

PR 5

http://h21.hani.co.kr/arti/politics/politics_general/31571.html9

1

2012 3 16

PR 5

http://view.heraldm.com/view.php?ud=2012031600052910

2012 3 16 1 , , Ex) , ( in SBS )

PR 5

2

. .

PR 5

http://www.seoul.co.kr/news/newsView.php?id=2012031702502012

2 SNS 21

PR 5

http://www.seoul.co.kr/news/newsView.php?id=20120317025020

13

2 SNS ! ,

SNS

. , SNS

PR 5

14

SNS : SNS ., ?

PR 5

15