ITC LIMITED

ITC PROFILEITC is one of India's foremost private sector

companies with turnover of US $ 7 billionFounded on: August 24,1910 as Imperial Tobacco

CompanyRenamed as: ITC limited in 2001Type : publicHead quarters: KolkattaChairman: Yogesh Chander DeveshwarRevenue : US $ 7 BillionWebsite : www.itcportal.com

CORE COMPENTICIES OF ITCunmatched distribution reach,

superior brand-building capabilities

effective supply chain management and

acknowledged service skills

Main strength of ITC

CIGARETTES FROM ITC

ITC cigarettesITC is the market leader in cigarettes in

India. With its wide range of invaluable brands, ITC has a leadership position in every segment of the market. ITC's highly popular portfolio of brands includes 

Insignia, India Kings, Lucky Strike, Classic, Gold Flake, Navy Cut, Players, Scissors, Capstan, Berkeley, Bristol, Flake, Silk Cut, Duke & Royal.

FMCG SECTOR OF ITC 1.In cigarettes:

Gold Flake, Navy Cut,Players,Scissors,Flake

2.In food:Aashirvaad,Bingo ,Sunfeast,Mint-O,Candyman

3.ApparelsJohn players, wills lifestyle

4. Personal carefiama di wills, vivel

5. Stationaryclassmates, paperkraft

FMCG SECTOR OF ITCFACTORS THAT MADE ITC

ONE OF THE TOP PLAYERS- deep understanding of the

Indian consumer,- strong trademarks,- deep and wide distribution

network, - agri-sourcing skills, - packaging know-how and- cuisine expertise

ITC is one of the fastest growing Foods business in thecountry• Convenience Foods‐ Biscuits, Confectionery• Snack Foods‐ Savoury Snacks, Noodles and Pasta• Staples Foods‐ Staples(Atta, Salt and Spices), Spices), Ready to Eat(RTE) Driven by six brands‐• Sunfeast – Biscuits, Noodles and Pasta• Aashirvaad – Staples (Wheat flour, Salt, Spices), Ready to Eat – Ready Meals, Instant Mixes• Bingo! – Savoury S knacs• mint‐o&Candyman – Confectionery• Kitchens of India – Ready Meals, Premium conserves, chutneys & Cooking Sauces

Personal care products from ITC

APPARELS FROM ITC

ITC HOTELS

ITC HOTELS Launched in 1975, ITC Hotels is one of India's

premier chain of luxury hotels.They pioneered the concept of responsible luxuryThe Responsible Luxury commitment of ITC Hotels

blends elements of nature to deliver a unique value proposition to guest.

ITC hotels are divided in to 3 categories:-1.welcome hotels2. fortune hotels3. welcome heritageCurrently there are 10 hotels under ITC in major

cities all over india.

AGRI-BUSINESS OF ITC

ITC's Agri Business Division is the country's second largest exporter of agri-products. It currently focuses on exports and domestic trading of:

Feed Ingredients - SoyamealFood Grains - WheatMarine Products - Shrimps and PrawnsProcessed Fruits - Fruit Purees/Concentrates,

IQF/Frozen Fruits, Organic Fruit ProductsCoffeeITC's position as one of India's leading corporates in

the agricultural sector is based on strong and enduring farmer partnerships .

E-CHOUPAL MODEL OF ITCe-Choupal is an initiative of ITC Limited to link

directly with rural farmers  via the Internet for procurement of agricultural land  and aquaculture products.

 This programme installs computers with Internet access in rural areas of India to offer farmers up-to-date marketing and agricultural information.

Today the initiative of ITC has empowered the lives of people living in 10 states where 40000 villages have 6500 e choupals and around 4 million farmers have been empowered.

ITC STATIONERY

ITC STATIONERY

Classmate is an Indian brand of stationery products. ITC Limited launched its Classmate brand in 2003 with the notebooks category.

Classmate added new products to its portfolio which consists of pens, pencils, mechanical pencils and geometry boxes.

 Classmate has 900 distributors who make the products available in over 70,000 outlets in India

Every Classmate notebook carries ITC's Corporate Social Responsibility  message on its back. For every four Classmate Notebooks purchased, ITC contributes 1 to its social development initiative that supports, among other projects, primary education

ITC INFOTECHFormed in 2000, ITC Infotech has today carved a niche

for itself in the arena of global IT services and solutionsITC Infotech has established a service delivery footprint

spanning across 5 continents and 140 countries across North America, Europe and Asia Pacific, in addition to its operations in India, namely in Bangalore, Kolkata, Pune and Thiruvananthapuram

The company services industries including, Banking Financial Services & Insurance (BFSI), Consumer Packaged Goods (CPG), Retail, Manufacturing, Engineering Services, Media & Entertainment, Travel, Hospitality, Life Sciences and Transportation & Logistics.

ITC PACKAGINGITC's Packaging & Printing Business is the

largest value added converter of paperboard packaging in South Asia.

It converts over 70,000 tonnes of paper, paperboard and laminates per annum into a variety of value-added packaging solutions for the food & beverage, personal products, cigarette, liquor and consumer goods industries.

State-of-the-art technology, world-class quality and a highly skilled and dedicated team have combined to position ITC as the first-choice supplier of high value added packaging.

MAJOR STRATEGIES ADOPTED BY ITC

DISTRIBUTION NETWORKCOST CONTROL STRATEGYDIVERSIFICATION OF PRODUCTSEXTENSIVE ADVERTISINGREGULAR INTRODUCTION OF NEW

PRODUCTSINNOVATIONMAINTENANCE OF FRESHNESS AND

HYGEINE

ITC’S COMPETITORS

ITC’S main competitor in the cigar industry is Godfey philips. But ITC has

a market share of 80%.Hindustan Uni Lever is its main

competitor in FMCG products.In the hospitality sector, ITC hotels

face competition from Oberoi hotels, leela hotels etc.