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A lecture on digital logics and how to think when designing strategies and creative concepts exploiting the digital logic that is currently the driver behind most succesful campaigns.Objective is to turn traditional thinkers into changemakers who knows how to start their processes (strategy or ideas) from the conversation-perspectiveIf you want the full version - let me know!
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måndag den 31 maj 2010
welcome!
måndag den 31 maj 2010
måndag den 31 maj 2010
I now grow solutions
måndag den 31 maj 2010
måndag den 31 maj 2010
Who are you?
måndag den 31 maj 2010
Who are you?
What do you hope to learn?
måndag den 31 maj 2010
Who are you?
What do you hope to learn?
What is digital communication for you?
måndag den 31 maj 2010
What are we gonna do?
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logics
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logics Strategy
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logics Strategy Channels
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logics Strategy Channels
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Objective; Understand the logics of Interactive Communication
Do; Develop an interactive communication plan and creative concept
måndag den 31 maj 2010
45 slides
13 models
6 case films
måndag den 31 maj 2010
måndag den 31 maj 2010
SURVEYonsdag, 2009 november 25
måndag den 31 maj 2010
How many of you have broadband access in your phone?onsdag, 2009 november 25
måndag den 31 maj 2010
How many of you have broadband access in your phone?onsdag, 2009 november 25
How many of you use twitter?onsdag, 2009 november 25
måndag den 31 maj 2010
How many of you have broadband access in your phone?onsdag, 2009 november 25
How many of you use twitter?onsdag, 2009 november 25
How many of you have a blog of your own?onsdag, 2009 november 25
måndag den 31 maj 2010
How many of you have broadband access in your phone?onsdag, 2009 november 25
How many of you use twitter?onsdag, 2009 november 25
How many of you have a blog of your own?onsdag, 2009 november 25
How many of you have used an online dating service?onsdag, 2009 november 25
måndag den 31 maj 2010
How many of you have broadband access in your phone?onsdag, 2009 november 25
How many of you use twitter?onsdag, 2009 november 25
How many of you have a blog of your own?onsdag, 2009 november 25
How many of you have used an online dating service?onsdag, 2009 november 25
How many of you have your banking service online?onsdag, 2009 november 25
måndag den 31 maj 2010
What is digital logics?
måndag den 31 maj 2010
First, a few insights on digital natives
måndag den 31 maj 2010
Most important �information sources;�1. Internet�2. Personal contact�3. TV�4. Newspaper �5. Radio
måndag den 31 maj 2010
Instant messaging users;�92%
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Publish images on the Internet; �55%
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Watch movies on the Internet;�
75%
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Download music;�88%
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Active in a community; 72%�
1. Keep in contact� 2. Get to know people � 3. Flirt
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Check comments before buying; 77%
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Learnings;
Contributors
Networkers
Sharers
Value
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A project in the old days
A project today
måndag den 31 maj 2010
Product
How to start off - grow your product sphere!
måndag den 31 maj 2010
Product
How to start off - grow your product sphere!
Conve
rsat
ions Engagement
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Innovation
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Entertainment
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Evolution in media consumption
Consumer behavior
Innovation
Entertainment
Interaction
Value
måndag den 31 maj 2010
måndag den 31 maj 2010
The ballpoint pen is dying!Spend 30 minutes saving it
måndag den 31 maj 2010
1. Analyse the product/service
2. Identify the interactive potential
3. Solve the problem!
måndag den 31 maj 2010
1. Business model
2. Distribution
3. Consumption of product/service
4. Target group behavior, demographics and interests
5. Current trends and tendencies
6. New innovations
måndag den 31 maj 2010
How would you do this for IKEA?
måndag den 31 maj 2010
Thank you!
twitter.com/peterkam
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