Kansei

Kansei /Affective Engineering:

Powerful Technology for Innovation

感性工学

Julio Rodrigo Narváez Pérez

Instituto Tecnológico de Celaya

Kansei /Affective Engineering

What is Kansei?

What is Kansei Engineering?

Another Names:

Affective Engineering (ENGAGE, EU)IBV (Inst. Of Biomechanics of Valentia)

Emotional Engineering (BMW)

感性工学


Kansei Engieering (KE)

Kansei = psychological image and feeling

Kansei Engineering is defined as:

an ergonomic consumer-oriented technology for new product development based on consumer Kansei

An attractive product development technology fit to a consumer feeling and demands

感性工学


Kansei Engieering (KE)

Kansei = psychological image and feeling

Kansei Engineering is defined as:

an ergonomic consumer-oriented technology for new product development based on consumer Kansei

An attractive product development technology fit to a consumer feeling and demands

感性工学


The Process of Kansei

Who are the customers?

Second, What do they want and need?; that is, what is their Kansei?

Third, the Kansei engineer should consider how to evaluate the customers’ Kansei.

感性工学

ROUTES TO REACH A NEW KANSEI PRODUCT


感性工学


Psychological Phase of the Kansei

Cognition: memory, judgment, interpretation, and thinking.

The five senses: sight, hearing, taste, smell, and touch.

感性工学


Psychophysiological Phase of the Kansei

Hard work forces workers to exhaust their energy and makes them tired.

Brain waves (EEG) are stimulated when working with high motivation, but idle and repetitive work increases the worker’s feeling of boredom.

When using a very soft mattress, people could feel uncomfortable if they have high body pressure.

感性工学


Routes to Reach the Kansei

感性工学

WHAT IS DESIGNING BASED ON KANSEI/AFFECTIVE ENGINEERING?


Here comes your footer Page 11

„Kansei/affective engineering is defined as the technology of translating the consumer’s Kansei into the product

design domain”

Mitsuo Nagamachi (1995, 1999,2005, 2010)


The process of performing Kansei/affective engineering

1. Grasp the consumer’s Kansei in the specific product domain (passenger car, cosmetic, shaver, etc.) using psychological or psychophysiological measurements.

2. Analyze the Kansei data by statistical, medical, or engineering methods in order to clarify the Kansei structure.

3. Interpret the analyzed data and transfer the data to the new product domain.

4. Finally, design a new Kansei product.

感性工学


Process of a Kansei product development

感性工学

KANSEI PRODUCT DEVELOPMENT

Here comes your footer Page 14


感性工学

Energy used for a bent posture is three times as much as for a standing posture

Education

Kansei