Keynote RTC (9-15-09)

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The Art of Playing Well Together Connie Broughton November 4, 2005

Digital, Networked TechChanges the Game:Capstone Requirements for Synthesizer Graduates

Cable GreeneLearning Director


3Lets talk about the big trends & how to prepare for inevitable change & what RTC can do now to help your graduates prepare for a digital, networked world4

Hold On!5We are in the midst of a technological, economic, and organizational transformation that allows us to negotiate the terms of freedom, justice, and productivity in the information societyYochai Benkler

Yes We Really are Networkedseamless connection of people, resources & knowledgedigitization of contentmobile, personalglobal platform for collaborationoutsourcingAnyone notice our global economy?7

"According to an IBM study, by 2010, the amount of digital information in the world will double every 11 hours."


And we can makeall of our digital stuffavailable toall peopleand most of itwill get someone.10Long Tail of Publishing

long tail$HarryPotterHyper-geometricpartial differentialequations11Indeed, publish on demand is changing the economics of publishing, enabling new presses and projects like Connexions to exploit the long tail of the publishing industry, over here way to the right of Harry Potter

And I would predict that these forces are going to lead to an increasing cutting out of the middle man in publishing thats going to reach a crescendo in the next few years. So lots of opportunities here for new businesses around the knowledge ecosystem. We All Get to Participate12

In a flat world, the artists, the synthesizers of ideas will rule.

And they will use web 2.0 software standards, and practices to distribute their ideas.

14What are Creative Entrepreneurs?I was going to just say entrepreneurs, but it is broader than that. Creative people - whether they are developers, musicians, actors, scientists, writers or (insert creative type that I have annoyed by omitting) - are the next Masters of the Universe. Entrepreneurs who tap the rise of the creative class will do well, but the trend is a deeper one that makes creative people into entrepreneurs.

This has huge disruptive and destructive implications for big companies which today act as the toll booths, through which creativity has to pass. Hedge Funds that like selling short can take note.

It is of course the Internet that changes everything. Here are the straws in the wind that indicate a pretty profound change:* Radiohead opt to sell all their music online, by-passing the 4 major firms that dominate music sales and even by-passing the new toll booths called iTunes and Amazon. They are not the first and wont be the last music artist to do this.* Software developers who build an intuitive user interface on a SaaS model dont need to sell to CIOs to get traction within companies.* People seeking attention (for themselves, their products and services) no longer need to hire PR firms to get journalists to look at them; as long as they have something worth saying of course.* In Hollywood, clout has shifted from the studios to actors and directors. Outside Hollywood, the path from YouTube to Sundance (and alternatives) to a growing network of independent cinemas is increasingly well trodden.* For authors, yet another publisher rejection letter is less depressing when you can self-publish using Lulu. * For entrepreneurs the VC round is no longer mandatory; with much lower start-up costs, lots of 'pay as you go' infrastructure, increasingly active angels and, yes, Hedgies willing to jump in with creative financing when you need to scale. See Fred Wilson's recent post and Alex Iskold's follow-up for more on this trend.

Conclusion: Power Shifting to Creative PeopleI dont mean to underplay the very real barriers that still remain and the power still wielded by incumbents. This is a big transformation and one that wont happen quickly. A big reason that power is shifting to creative people is the reduction in inter-company friction. You can outsource pretty much everything, other than creativity. More importantly, you can use multiple smaller, specialist vendors on something close to a level playing field relationship - rather than being dependent on one big company that does everything to get you to market. When you add in millions of new knowledge workers from what we used to call the emerging markets, you have a formula that keeps the prices down and terms for these services quite reasonable. And they are not afraid to:

And they want serviceslike this:


16So, what might be in capstone graduation requirements to:prepare students forjobs that dont yet exist, usingtechnologies that havent beeninvented, to solve problems wedont even know are problems yet? 17(1) Engage Participatory / Web 2.0+Tools & Practices18RTC Capstone #1All RTC students contribute knowledge to an open, public, social network in their field of study if none exists the student starts a new online community.

- JSB21

Welcome back to humanity. Some technologies take us away from ourselves and others bring us back. Web 2.0 is helping us rediscover our naturally cooperative, creative, and gregarious nature.Don't think, therefore, of Web 2.0 as something foreign or hyped-up or all about geeks; Web 2.0 is the rebirth of teaching and learning that fits what we are as a species.

Why is Web 2.0 Important to Higher Education?RSS


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Useful or Stupid? (2) eLearningWhy call it eLearning?38RTC Capstone #2All RTC students take at least one online or hybrid course before graduating.Distance is about geographic separation.eLearning is about leveraging the unique affordances of digital, networked technologies to support new ways of learning in new spaces.Online, Hybrid, EnhancedeLearning40Ongoing Online Learning Growth

Over 83,000 students learn online each yeareLearning enrollments up more than 41% (Winter 08 Winter 09)11 percent of community and technical college courses are fully online4141Ongoing Online Learning Growth

45% of all CTC graduates earn 15 or more credits online or hybrid23 colleges offer 86 different degrees and certificates online16 colleges offer an AA degree onlineCommunity and Technical Colleges teach over 80+% of all online [state supported] FTE in WA

4242Whats Happening @ RTC?eLearning FTEs Academic Year: 2007-08Annualized Counts as of: 09/6/2009Online ITV Tele Class Hybrid Total345HALLRenton124. to Web and Mobile

45Why does this growth matter?46Educate More CitizensHECB Master PlanI. Raise educational attainment to create prosperity, opportunity Policy Goal: Increase the total number of degrees and certificates produced annually to achieve Global Challenge State benchmarks. By 2018, raise mid-level degrees and certificates to 36,200 annually, an increase of 9,400 degrees annually.

472008 Online + Hybrid LearningGas / Carbon Savings

1.9M round trips avoided= reduced traffic congestion

2.1M gallons of gas saved48 Open Educational Resources49RTC Capstone #3All RTC students actively contribute to, redesign, and/or evaluate open educational resources, as a faculty guided assignment, in at least one RTC course.Because when we cooperate and share, we all win exponentially.

Reeds Law: Networks grow [in value] exponentially by the number of nodes.

Its a social justice issue: everyone has the right to access global knowledge.Why is Open Important?Institute for the Future whitepaper: Technologies of Cooperation51Definition of OERDigitized materials, offered freely and openly for educators, students, to use and re-use for teaching, learning and research.52The Old Economics

Print, warehouse, and ship a new book for every student New EconomicsUpload one copy, and everyone uses it simultaneously copies, storage, distribution of digital stuff = FreeOpenLearn (UK) - DEMOOCW MIT (MIT HS)China Open Resources for Education has translated 109 MIT OCW courses into Simplified Chinese.Rice Connexions(a few) Open Content Repositories

55The open source philosophy is having a much broader impact in education than just changing the way universities license softwareit is also changing the way faculty disseminate research results and teaching materials. A recent report (Wiley 2006) produced for the Organization for Economic Co-operation and Development (OECD) makes plain the extent to which educational institutions are adopting the open source mindset in their use of educational resources. Approximately 175 universities worldwide currently participate in programs through which they provide free and open access to the content of over 2,000 university courses;