1Abdul Qadeer Qureshi

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M OTIVATION A TTRACTIONR EALISTIC K IND E NTHUSIASTICT RACK I NTRODUCTIONN EEDG RABS

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Motivation is literally the desire to do things

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ACTION , POWER, OR QUALITY OF ATTRACTING

A PERSON OR THING THAT ATTRACTS OR IS INTENDED TO ATTRACT

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SHOWING AWARENESS AND ACCEPTANCE OF REALITYPRACTICAL OR PRAGMATIC RATHER THAN IDEAL OR

MORAL

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KIND: A GOOD OR BENEVOLENT NATURE,DISPOSITION, AS A PERSON: A KIND AND LOVING PERSON. HAVING, SHOWING, OR

PROCEEDING FROM BENEVOLENCE

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ENTHUSIASTIC APPRECIATION FOR SOMETHING IS MORE THAN JUST LIKING IT

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BY SELECTING THE TRACK BUTTON, I AGREE TO THE TERMS AND CONDITIONS. RIGHT DIRECTION WITH PROPER INFORMATION

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THE INTRODUCTION IS CERTAINLY THE MOST READ SECTION OF ANY DELIVERABLE, AND IT LARGELY DETERMINES THE ATTITUDE

OF THE READER/REVIEWER WILL HAVE TOWARD THE WORK

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"NEED" IS SOMETHING THAT IS ESSENTIAL FOR SURVIVAL LIKE FOOD, WATER OR SHELTER. "WANT" IS SOMETHING THAT YOU

DON'T REALLY NEED, BUT IF YOU HAD IT, IT COULD MAKE YOUR LIFE ..

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O pening P osition P ersuasion O rientation R eveal T hought U nique N ewness I nitiative T alent I nteraction E ntertain S uccess

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OPENING

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POSITION

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PERSUASION

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ORIENTATION

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REVEAL

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THOUGHT

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UNIQUE

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NEWNESS

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TALENT

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INTERACTION

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ENTERTAIN

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SUCCESS

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You should know 1. Know what marketing is

and why you should learn about it.

2. Understand the Need of your customer

3. Know why Marketing required

4. Understand why Marketing Need

5. Know why marketing specialists—including middlemen and facilitators— develop.

6. Know the marketing functions and who performs them.

7. Understand the important new terms.

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Marketing Is Important!Marketing impacts all of us in our lives as

consumersGives us choicesStimulates innovation and economic growthThere are many good job opportunities in

marketingRegardless of what career path you take, no firm

(or non-profit organization) survives for long if it can’t satisfy some group of customers.

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Utility and Marketing

Exhibit 1-1

From Production

From Marketing

FormForm

TaskTask

TimeTime

PlacePlace

PossessionPossession

UtilityValue that comesfrom satisfyinghuman needs

UtilityValue that comesfrom satisfyinghuman needs

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