Marketing Strategies to Attract Your Targeted Clients & Customers

Start and Grow Your Own BusinessModule 4: Marketing Strategies to Attract Your Targeted Clients & Customers

Rita J. Cartwright, FounderRJ’s Internet Marketing Services

Start and Grow Your Own Business

In this webinar, we’ll examine: Marketing strategies that are a

“must” for any type of business

Marketing strategies that are particularly effective for specific business or customer types


In the “must” category… Social networking YouTube sharing Affiliate marketing Google+ Facebook Pinterest


Mobile marketing QR codes Promotions Article Marketing LinkedIn Twitter

TESTING AND TRACKING

Module 4: Marketing Strategies to Attract Your Targeted Clients & Customers


Which social sources refer visitors

Which actual content drives conversions with social audiences

What your visitors are sharing (and where)


The impact of mobile use on your business


It also provides: Analysis tools

Software Development Kits for iOS and Android, allowing you to measure how people use your app, if you’ve created one


Real-time reporting

Graphs and charts, to help you quickly visualize statistics


The ability to customize your results, so you see only that data you need to see

Custom variables and advanced segmentation


A/B Split Testing (Multi-variate Testing)

Google Analytics also allows you to easily set up A/B split testing.

INTERACTIVITY



Not responding – especially to subscribers – can actually: Make people decide to stop

reading your emails (you stop being “special”)


Make them feel embarrassed (if they’ve strongly identified with you or shared something highly personal as a direct response to your post)

Make them gloss over your posts – and stop commenting, causing a drop in traffic and prominence


Change them from your biggest fan to someone who’s moved on

Start and Grow Your Own Business1. If you “don’t have time” to

read emails yourself, ask your VA or another dedicated person to “read and weed” for you.!”)


2. Dedicate a day or two to monitoring your social networks and finding out the premium times when your followers appear online.


3. Make a daily habit of spending ten minutes during that period.

4. Jot down the URL or Pinterest photo for any great information you can share.


5. At night, before you log off, use a free social management site such as TweetDeck or HootSuite


1. Those who appear during the same two hour period every single day

2. Those who appear briefly several times during the day

3. Those who visit daily – but not always at the same time

INTERACTIVITY WITH WEBSITE AND MOBILE



Mobile use is here to stay because it:

Is so easy, it creates a habit Brings immediate gratification Is often fun and entertaining Helps people feel connected –

when their lifestyles are disconnected


They can: Ask a question and get an

instant answer

Look up facts and locations on maps

Find a store (online or off)


Play games to fill gaps while they wait in line (or for children)

Check Facebook

Check Pinterest (if they’ve got the right type of Mobile)


Use apps to perform useful tasks, such as keeping track of what they’re spending or telling them where the next gas station is

Enter contests

Text-message

Win prizes

Find coupons and “deals”

Talk to a family member no matter where they happen to be in the world

SIX EFFECTIVE WAYS TO CONNECT WITH YOUR MARKET BY MOBILE



Here are six tactics to consider, when deciding how to best connect:1. Make sure your blog or website

is optimized for mobile

Start and Grow Your Own Business2. Consider using QR code

Start and Grow Your Own Business3. Know when your particular

Mobile market peak usage time occurs.

4. Use coupons


5. Use Mobile Virtual Business

6. Try the photo “blitz” technique

SHARING BUTTONS



Make it part of your checklist to ensure you: Ask people to share your links,

photos, coupons, content Put sharing buttons on your

sites

JOINT VENTURE PARTNERSHIPS



Just make sure you: Set the deal for a limited time

before offering it at full rate to the general public


Offer her a great commission (75-100%) -- you are after leads and subscribers at this point; not just sales


Consider allowing her to brand your product with her business name (not essential or always desirable; but sometimes appropriate and a strong incentive)


Don’t offer her a product not absolutely tailored to her exact target customer


Have all your affiliate resources in place, before mailing her your offer. (That includes affiliate page, FAQ page, plus a download page containing banner ads, buttons, graphics, any promotional articles affiliates can use, and affiliate link information

CREATING YOUR “A” TEAM



Contractors can add value Always have a sounding board

if you want one Communication will be the key Add creating your “A” Team

SOCIAL MEDIA AND GRAPHIC SHARING



There are two powerful reasons for this: Facebook’s Edge Rank

algorithm Pinterest




“Pin it” social sharing buttons are available to put on your website.


You can even create Pinterest coupons!

LINKEDIN





With Google+ you can: Share YouTube videos

Quickly access YouTube via the top menu bar

Find your friends on Google+ Hangout


Recommend sites (and allow people to recommend yours) by including a Google+ button on your websites and blogs

Optimize your Profile Page

Use #hashtags and @mentions


Customize your preferences (unlike Facebook, which decides what and who you can see)

Quickly access your Google Calendar

Shows what is trending on Google


Has social share buttons you can add to your sites. People press it not to share it, however – but to recommend your site!

Access Gmail directly from Google+

Create Google+ Business Pages


Embed photos, videos and even infographics

Allows “expanded” posts with “rich” content

Brings back “archived” posts, if they are generating traffic

YOUR AUTORESPONDER – YOUR BEST FRIEND



You can send: Tips

Niche news (especially “leading edge” breaking news and notification of changes)

Mini-courses


Promotions for other marketers whose products you think would especially benefit your list (don’t forget your affiliate link!)

The odd personal anecdote – particularly if it entertains or imparts value in some away your subscribers can relate to


Offers

Special surprise Freebies and bonuses

Advance Special Offers

Regular new releases

USING YOUR IMAGINATION



If you’ve been in business for three (3) years or less, then this is a must have 4-modules course on Start and Grow Your Own Business.

Each module contains brainstorming worksheets and homework assignments. Pick up your copy at http://rjsinternetmarketing.com/startandgrowbiz.html for only $37.


Q & A

Rita J. Cartwright, FounderRJ’s Internet Marketing Services

Education

Marketing Strategies to Attract Your Targeted Clients & Customers