BUSINESS MODEL

S. No Name Roll No.

1 Himanshu Lalit Sharda

201601225

2 Reen Simranjeet Singh

201601335

3 Rishabh Gupta 201601219

4 Shashank Sharma 201601329

5 Leo Radisson 2016FE024

Submitted to: Dr. R.K. Jena

Submitted by:

About our companyCalissons are a traditional French candy consisting of a smooth, pale yellow, homogeneous paste of candied fruit (especially melons and oranges) and ground almonds topped with a thin layer of royal icing. Calissons have a texture not unlike that of marzipan, but with a fruitier, distinctly melon-like flavour. Calissons are often almond-shaped and are typically about two inches in length. Calissons are traditionally associated with the town of Aix-en-Provence, France; consequently, most of the world supply of Calissons are still made in the Provence region.

Calissons

About our ProductStrong organic salesGrowing very fast in last few years.Supply is very low because this cake is traditional and nearly 2-3 big companies are producing this but demand is high.The taste is almost the same because the producer follows traditional recipes.

It’s a traditional cake with organic characteristics.

Natural sweetners are the fruits.

Major aspect is

Marketing through MISLogistical helpsCentralised order taking through E-CommerceBeing a new brand it needs promotions that can be done by means of management information sytem.As we are trying to expand the market from Southern France to all over Europe and then to export we need good packaging and preservance of products that can be h

Nine PropositionsCustomer SegmentValue PrepositionChannelsCustomer relationshipsCost StructureKey ResourcesKey activitiesKey PartnershipsRevenue Streams

Market Scenario

Our Aim

Everyday Consumption

Traditional

Original, Modern

Occasional Consumption

THANK YOU

DON’T SIT DOWN AND WAIT FOR THE OPPORTUNITIES TO COME. GET UP AND MAKE THEM