AIESEC AUSTRALIANATIONAL AWARDS JAN

2011A I E S E C S Y D N E Y

M A R K E T I N G E XC E L L E N C E AWA R D

A P P L I C AT I O N

NUMBER OF SIGN UPS:

960

CRITERIATotal number of sign ups:

960

Total number of applications:

118

Ratio of sign ups to applications (TMP and EP):

TMP: 3.2 : 1 EP: 8 : 1

Ratio of Applications to Ra/ Selected

1.8 : 1

MARKETING STRATEGIES

AIESEC SYDNEY’s 2011 aim was to create an awareness of culture diversity on campus. The 2011 team wanted to plan a large event drawing students to ENGAGE EXCHANGE EMPOWER (E CUBED) with the globe through AIESEC’s volunteer exchange opportunities abroad.

Through dressing up in different cultural costumes we enticed students with the chance to generate AIESEC Global Impact.

This initiative contributed

Over 90 of the 960 signs ups.

1. E CUBED (EEE)

E CUBED

MARKETING STRATEGIES

As AIESEC SYDNEY’s exchange numbers increased over 2011, an initiative to connect exchange experiences of current EPs with potential EPs. This new initiative strives to develop the mindsets of students on campus that they have the opportunity to make a REAL connection and a REAL change for people who are ready for global interactions.

This initiative looks to benefit the LC of 2012.

2. EP Photo Competition

MARKETING STRATEGIES

To create awareness of contemporary issues affecting the globe, AIESEC SYDNEY held 2 discussion forums for students. The forums that ran were:

• Sustainability and Business Forum• The World Issues Forum

AIESEC Sydney ran these forums in collaboration with the Sydney Business School. This partnership particularly allowed AIESEC Sydney to gain recognition among Business School students for the opportunities it provides.

3. Awareness Forums

MARKETING STRATEGIES

AIESEC SYDNEY’s 2011 original initiative of SLAP classes opened greater links for AIESEC SYDNEY to interact with students on campus. Aside from gaining TNs, it generates the LC with the opportunity to further create recognition of AIESEC activities to involve students in global participation.

4. SLAP: Second Language Acquisition Program

MARKETING STRATEGIES

AIESEC SYDNEY’s one day ACTIV8 Conference allowed the LC to retain and recruit high quality members. This informative day strengthened brand awareness internally and externally as well as developing a stronger LC culture.

5. ACTIV8 CON