The Benefits of using Social Media for Osprey Drones LLC

Presented by John KayesMay 5th, 2016

Osprey Drones Unmanned Aerial Vehicles (UAV), are known for their easy

maneuvering, great flexibility, and low costs, are promised to be a great

aerial sensor for transportation applications.

The Company

My True North

My Pillars of Strength are the four directions on this compass. They guide me every day and provide a path to be the man that I am today and will continue to be. To the ordinary eye you would think they go in four opposite directions and they do but in my case they come together to form the center of me and who I am. I just realized that the assignment for My True North came before my business idea for Osprey Drones LLC and they are both related to aviation (notice the aviation compass).

Honesty is our only policy!

Tangible Benefits of Using Social Media

Increase Followers on Social Media

Increase of Attendees at live

demonstrations

Increase in Exposure will lead in increase

Sales

Event attendance at 80 % of expected

turnout

20% annual increase

In followersAnnual increase in

sales 15%

Intangible Benefits of Using Social MediaIncrease in positive buzz about drone technology

Improved vibe of affiliating with potential

customersIncrease Sales force

engagement

Increase in # of likes and shares of videos

of our footage

50 % repeat customer

engagementIncrease in sales

meeting participation

Action Steps

Using twitter/facebook create and publish one

drone video every week of our work

Using a potential customer contact email

list, email all new customers about our

new drone business and capabilities

Using trade publications and Angie’s list send inbox messaging on

how drones can improve other businesses

Measure views, likes and shares

from the previous week and reach

for a 10% increase week by week

Compare actual customers who

want your service, sell them to be

return customers and reach out

harder to one’s who don’t

Calculate the amount of confirmed

customers to previous years

References

https://www.linkedin.com/pulse/20140702052157-192522881-why-measure-social-media-roi-and-how

https://searchenginewatch.com/sew/how-to/2249515/social-media-roi-14-formulas-to-measure-social-media-benefits

https://www.americanexpress.com/us/small-business/openforum/articles/need-know-want-drone-business/