Osprey Drones Social Media Business Plan

Presented by John KayesMay 5th, 2016

Osprey Drones Unmanned Aerial Vehicles (UAV), are known for their easy

maneuvering, great flexibility, and low costs, are promised to be a great

aerial sensor for transportation applications.

The Company

My True North

My Pillars of Strength are the four directions on this compass. They guide me every day and provide a path to be the man that I am today and will continue to be. To the ordinary eye you would think they go in four opposite directions and they do but in my case they come together to form the center of me and who I am. I just realized that the assignment for My True North came before my business idea for Osprey Drones LLC and they are both related to aviation (notice the aviation compass).

Honesty is our only policy!

Market Entry Strategy•Live Demonstrations

•Loyalty Incentives

•Online Advertising & Marketing

•Social Media

•Trade Shows

•Press Releases

3 Tangible Benefits of Using Social Media

• Brand awarenessSocial media provides a way to increase drone technology brand awareness. This channel is all about sharing – whether through our drone links, videos, images or text – and Osprey Drones will leverage the viral potential of content.

• Established credibilityThought leadership, especially in niche industries like drones, is crucial. Our business will take an authoritative stance among our industry peers and potential clients by posting content that shows our expertise.

• Real-time sales supportImproving sales is the goal of social media marketing, but that does not mean the channel solely reaches out to leads and clients. Social media grants our sales rep and drone operators immediate access to support while they are in the field. 

3 Intangible Benefits of Using Social Media

• Customer LoyaltyRepeat customers is essential for our business to grow and be a successful • Job Satisfaction for EmployeesFeeling fairly compensated for their work can help an employee feel valued

• Customer SatisfactionFeedback and sentiment about your brand can be gauged 

Action StepsThe purpose of our social media strategy is to increase brand awareness and build an engaged and relevant following using the following key metrics:• Reach• Leads• Engagement• Fans• Followers• Facebooks built-in analytics tool

A good understanding and analysis of these metrics on a bi-weekly basis can help measure the effectiveness of the campaign in the context of building brand awareness.

References

https://www.linkedin.com/pulse/20140702052157-192522881-why-measure-social-media-roi-and-how

https://searchenginewatch.com/sew/how-to/2249515/social-media-roi-14-formulas-to-measure-social-media-benefits

https://www.americanexpress.com/us/small-business/openforum/articles/need-know-want-drone-business/