Embed Size (px)
Citation preview
PRESENTED BY:P.LAKSHMAN
www.company.com
PRESENTED BY
LAKSHMANMANORANJANPRASANJEETMANASWINISARMILEE
www.company.com
STRUCTURESTRUCTURE:-:-
• INTRODUCTION INTRODUCTION
• PORTER’S FIVE FORCESPORTER’S FIVE FORCES
• SWOT ANALYSISSWOT ANALYSIS
www.company.com
INTRODUCTIONINTRODUCTION
It was founded by Acharya balkrishnan & Yoga guru RAMDEV
PATANJALI PRIVATE LTD. Setup in 2006
Converted into patanjali public company in 2007
OBJECTIVE - sell FMCG, herbal, and ayurvedic products at a cheaper price than
competitors
SETUP VERIOUS COMPANY WITH THE HELP OF by Acharya balkrishnan
PATANJALI BIO RESEARCH INSTITUTE
PATANJALI FOOD & HERBAL PARK
PATANJALI YOGPEETH TRUST
PATANJALI GRAMODHYOG
PORTER’s FIVE FORCESPORTER’s FIVE FORCES
www.company.com
PORTER’s FIVE FORCESPORTER’s FIVE FORCES
Bargaining power of buyers
o Reliable offering from local pharmaceutical industryo Time factor associated with ayurvedic industry
It is a long term process Short term users switch to allopathic Patanjali need a mix of medicines as well as
Yoga to get the best resulto Preference for alternate medicines when it comes
to specific disease
www.company.com
PORTER’s FIVE FORCESPORTER’s FIVE FORCES
Bargaining power of supplier Political conflicts and lack of Govt. support- Due to many of Baba Ramdev’s socialist and anti political activity certain
sect.suppliers are facing pressure at a poitical level not to provide regular supplies to the patanjali.As a result they had set up their own herbal gardens which has over 200 medicinal herbs and plant.
Rare herbs gives suppliers immense bargaining power Certain medicinal herb which can be grown only in certain climate zone
having certain type of soil for that patanjali rely on external supplier. This directly hands immense bargaining power to the supplier as they can inflate the price way beyond the actual market rate.
www.company.com
PORTER’s FIVE FORCESPORTER’s FIVE FORCES
THREAT OF SUBSTITUTE
o Allopathic industry is run in a highly organized way It uses multiple strategies to sale their product It gives incentives and bonus to prescribe their medicines People always listen to highly qualified Doctors
o Threat from homeopathic medicines Lack of awareness about Ayurveda Certain sections completely rely on Homeopathic
www.company.com
PORTER’s FIVE FORCESPORTER’s FIVE FORCES
Threat of new entrants-:
1. Sub par products from new entrants Some of the new entrant in to the herbal product segment offer sub Substandard product made out of substitute plant rather than actual herbsFor specific use. This can lead to over all degradation of the reputation of Herbal and ayurvedic product. 1. Emergence of new local and national players Due to increasing popularity of ayurvedic and natural product both nationallyAnd globally, many new firm entering this segment. They advertise heavily Through multiple channels.
www.company.com
COMPETETORSCOMPETETORS
DABURBAIDYANATHZANDU
80% MARKET SHARE
HIMALAYASEMAMIJOVEES
ESTABLISHED HERBAL BRAND
www.company.com
SWOT AnalysisSWOT Analysis
STRENGTH:-Low opportunity cost:-The company enjoys low operational costs and more operational profit % compare to many other big players like Ranbaxy & sons pharmaceuticals
Sl No. Company Operating Cost in(Rupees)
1 PAL 72,06,071
2 Sun Pharmaceuticals 7,14,70,400
3 Cipla Ltd. 6,16,14,800
4 Dabur Ltd. 5,22,83,000
www.company.com
PATANJALI AROGYA KENDRA > 3,790
PATANJALI CHIKITSALYA 1,088
PATANJALI SWADESHI KENDRA 11,000
SWOT AnalysisSWOT Analysis
Large Distribution Network
PAL has an extensive distribution network spread across the Country
www.company.com
SWOT AnalysisSWOT Analysis
WEAKNESS:- Strong Global Competition
PAL has been extensively doing well in India but to establish it
Globally, needs a lot of strategy and hard work. Due to the presence
of well establish players in the market like BACFO,HIMALAYA
Etc. Low Expert Levels
Presently the company is focused only in India. Extensive growth
globally has many hindrance from expert policies to International
rules in the field of medicines Etc.
www.company.com
SWOT AnalysisSWOT Analysis
OPPERTUNITY:- Untapped Rural market Rising Income and Purchasing power Export potential
www.company.com
SWOT AnalysisSWOT Analysis
THREATS:- Political attacks Replication of products Policies
www.company.com
