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Prachee Karmakar

Paytm story.. Vijay Shekhar Sharma

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Page 1: Paytm story.. Vijay Shekhar Sharma

Prachee Karmakar

Page 2: Paytm story.. Vijay Shekhar Sharma

Head office at NOIDA..

Estd. 2010

It was OWNED by them.

Offered mobile recharging, bill

payments.

-wikipedia

Prachee Karmakar

Page 3: Paytm story.. Vijay Shekhar Sharma

“TO THE WINNERS, WHO WON BECAUSE THEY NEVER

GIVE UP..”

-VIJAY SHEKHAR SHARMA

Businessinsider.in

Prachee Karmakar

Page 4: Paytm story.. Vijay Shekhar Sharma

BACKGROUNDIn

2014Platform with

over 10 million wallets

Pay tm stands FIRST in terms

of app download.

wikipedia

Prachee Karmakar

Page 5: Paytm story.. Vijay Shekhar Sharma

FUNDINGIN

2015

HELPED IN

RAISING FUNDS

wikipedia Prachee Karmakar

Page 6: Paytm story.. Vijay Shekhar Sharma

FUNDINGAs per the documents, pay tm has received

funds up to 4637crores.

More than 96% of the funds have been raised within the past one year.

www.Track.in

Prachee Karmakar

Page 7: Paytm story.. Vijay Shekhar Sharma

PARTNERSPerform purchases such as

AIR TICKETS, TAXI BOOKING, DTH PAYMENTS

INDIAN OIL also accepts PAYTM payments

Book a movie ticket as they had partnered with PVR

Cinemaswikipedia

Prachee Karmakar

Page 8: Paytm story.. Vijay Shekhar Sharma

Growth story

2011-12

Company was handling 500 million subscribers on daily

basis..

2013-14

2014-15

Launched in 2010

It launched Pay tm market place and

Semi Closed wallet.

With over 22million regt. Customers & 12million app users; they dealt

800,000 orders per day

trak.inPrachee

Karmakar

Page 9: Paytm story.. Vijay Shekhar Sharma

EXPENSES & COSTING

trak.in

ADVERTISING EXPENSE

58%(APPROX)

PAYMENT GATEWAY,LOGISTICS, PACKING COST,ETCPrachee

Karmakar

Page 10: Paytm story.. Vijay Shekhar Sharma

PAY_TM BUSINESS MODEL.

Pay Tm is in three

businesses

01. The Recharge Business

02. The E-Commerce business03. The Wallet

Businesstechuntold.com Prachee

Karmakar

Page 11: Paytm story.. Vijay Shekhar Sharma

The Recharge business..

The research shows that,For recharge business PayTm earns 2-3% of

commission per recharge.

PayTM controls over 30% of the recharge market.

This business has fuelled their growth and right now it provides

database for their new business...

techuntold.com

Prac

hee

Karm

akar

Page 12: Paytm story.. Vijay Shekhar Sharma

The E-Commerce business

Its a great way to earn PROFIT in this

technological revolution world

Over 1,000 brands have recently tied up mini shops

with PayTM to create a marketplace.

techuntold.com

Prachee Karmakar

Page 13: Paytm story.. Vijay Shekhar Sharma

Pay TM wallet..

Founder of PayTM

wallet

PayTM got the approval from the Government and aims to disburse to 500million Indians

by 2020.

techuntold.com

Prachee Karmakar

Page 14: Paytm story.. Vijay Shekhar Sharma

Financial Performance

Page 15: Paytm story.. Vijay Shekhar Sharma

Is Pay tm a profit making organization.???

How does it earn???

Basically its a market strategy to differentiate itself..

& to SUSTAIN for a longer time in market..Quora.co

m

Prachee Karmakar

Page 16: Paytm story.. Vijay Shekhar Sharma

Psychological strategy

In MBA

Prachee Karmakar

Page 17: Paytm story.. Vijay Shekhar Sharma

Are the people happy?? Yes.

!

Why.??????

Saves money by deep discount

s

Safe &secure payment

s(RBI

approved)

45+ banks for Net Bankin

g.

Rs. 1lac+ money transfe

rQuick

payment at Pay

TM

Easily accessible

.(anytime anywhere

)

Chat messagin

g(For

bargain)

Follows KYC

rules & regulatio

ns

Mobile friendly App

Prachee Karmakar

Page 18: Paytm story.. Vijay Shekhar Sharma

CUSTOMER CARE

100% ASSURANCE

If you have any issue, your money

is immediately refunded.

So, SIT BACK AND ENJOY YOUR SHOPPING

Prachee Karmakar

Page 19: Paytm story.. Vijay Shekhar Sharma

“you care for your money..The same we

do..”

Prachee Karmakar

Page 20: Paytm story.. Vijay Shekhar Sharma

PayTM leads in mobile payment

apps..THEY MAKE

PROFITS FROM THE RETAIERTHE CASH BACKS

ARE BEING USED VIA THEIR WALLETS

WHICH LATER HELPS TO PROMOTE THEIR

PRODUCT. Tying- up with UBER added a great profit to their business.

Prachee Karmakar

Page 21: Paytm story.. Vijay Shekhar Sharma

SWOT ANALYSIS

STRENGTH

WEAKNESS

OPPORTUNITY

THREATSPrachee

Karmakar

Page 22: Paytm story.. Vijay Shekhar Sharma

1. Smartphone

users.2. Compatible

with all possible

platforms3.Labour

cost eliminated4. No Location

and geographical issues

Prachee Karmakar

Page 23: Paytm story.. Vijay Shekhar Sharma

1. Processing takes time and fails sometimes.

2. Lots of functionalities which makes app bulky and

takes lot of space

3. Reliability of data

4. Unable to handle the huge traffic.Prachee

Karmakar

Page 24: Paytm story.. Vijay Shekhar Sharma

Exponential growth in

futureIndustry or

lifestyle trends

Partnership or any agencies

Enter world of online shopping

Prachee Karmakar

Page 25: Paytm story.. Vijay Shekhar Sharma

Prachee Karmakar

Page 26: Paytm story.. Vijay Shekhar Sharma

Current story..• Pay tm had made life easier after DEMONETIZATION..• It supports on all smart phones.• cashless INDIA needs pay tm.• Makes life simpler than before.

Prachee Karmakar

Page 27: Paytm story.. Vijay Shekhar Sharma

Amazing facts

PAY TM IS THE

ACRONYMFOR

“PAYTHROUGHMOBILE”

PAY TM HAS 25 MILLIONWALLETS.

&3MILLION

APP DOWNLOAD

(till jan2016)

Idea of PAY TM was

Given byABHISHEK

RAJAN

Employee ofONE97

COMMUNICAT-IONS.

PAY TM is the only

COMPANYTo receive

Funding fromWorld’s largest

E-comm.Company

-ALIBABA

(25% STAKE)

howtocrazy.comPrachee Karmakar

Page 28: Paytm story.. Vijay Shekhar Sharma

In 2012,Pay TM was awarded

‘THE MOST INNOVATIVE START-UP OF THE YEAR”

Pay TM rolled out 100 crores advertising campaigns

focusing on

“CRICKET & NEWS”

IN 2014,Pay TM was awarded by

“APPLE STORE;S BEST

APP”

Pay TM has adopted a remarkable marketing

strategy

DELHI METRO ROUTE

To reach its customers.

Prac

hee

Karm

akar

Page 29: Paytm story.. Vijay Shekhar Sharma

Motivational story of V.Sharma

Prachee Karmakar

Page 30: Paytm story.. Vijay Shekhar Sharma

Bargain jee bhar karo..Apne price pe done

karo..Pay tm karo.

Thank you... Prachee

Karmakar