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The World Leader in High Performance Signal Processing Solutions ADI Confidential Information Not for external distribution ANALOG DEVICES PRESENTACION UPV 26 th October 2010 JAVIER CALPE (Design Center Manager)

Presentación Analog Devices - Aulas de empresa ETSIT Teleco UPV 2010

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Page 1: Presentación Analog Devices - Aulas de empresa ETSIT Teleco UPV 2010

The World Leader in High Performance Signal Processing Solutions

ADI Confidential Information – Not for external distribution

ANALOG DEVICES

PRESENTACION

UPV

26th October 2010

JAVIER CALPE (Design Center Manager)

Page 2: Presentación Analog Devices - Aulas de empresa ETSIT Teleco UPV 2010

—Analog Devices Confidential Information—

Automotive

Engineeringand Scientific

Instrumentation

FactoryAutomation

MedicalInstrumentation

DigitalEntertainment

PersonalComputers

DigitalImaging

WirelessEverything

NetworkEquipment

High SpeedInternet

Connections

Military andAerospace

ADI at a GLANCE

High Performance Analog and DSP

Page 3: Presentación Analog Devices - Aulas de empresa ETSIT Teleco UPV 2010

—Analog Devices Confidential Information—

We Solve the Hard Problems in Silicon

Signal processing

Measurement & manipulation of real-world signals

Temperature

Flow

Force

Light

Sound

Communication of information

Wireless

Wireline

Optical

Page 4: Presentación Analog Devices - Aulas de empresa ETSIT Teleco UPV 2010

—Analog Devices Confidential Information—

Types of Products

General Purpose

Faster, better, cheaper, lower power, smaller

Application Specific

Solving key technological problems for a few lead customers

System Level Solution

Chipsets

Systems on Chip (SOC)

New Technology

MEMs

Page 5: Presentación Analog Devices - Aulas de empresa ETSIT Teleco UPV 2010

—Analog Devices Confidential Information—

ADI Camera Opportunity

AFE

DISPLAY

DRIVERS

POWER

MANAGEMENT

IMAGE

STABILIZATION

COMPRESSION

LENS DRIVERS

IMAGE

PROCESSING

Page 6: Presentación Analog Devices - Aulas de empresa ETSIT Teleco UPV 2010

—Analog Devices Confidential Information—6

ADI’s DSP Product Mix

Technical Leadership in High Performance DSPs

CROSSCORE™Innovative development tools that shorten your implementation time for faster delivery to market. The CROSSCORE components include the VisualDSP++™ development and debugging environment with innovative visualization, profiling and compiler features; and leading-edge emulators for rapid on-chip debugging.

Blackfin™

Media Enabled

Automotive Telematics

Biometrics

Security and Surveillance

Information Appliances

Home Theater

Broadband Home Gateways

TigerSHARC®

High Performance

Oscilloscopes

Test Equipment

Ultrasound, MRI and CT Scanners

Military Radar and Communications

Wireless Base Stations and Antennas

SHARC®

Low-Cost, Floating Point

High-end Consumer Audio

Professional Audio

Automotive Audio

Automotive Control

Global Positioning Systems

Telephony

Medical Instrumentation

Industrial Control

ADSP-21xx

Power Efficient

Wired & Wireless Voice

VoIP/VoN

Optical Networking

Speech Recognition

Modems

Test & Measurement

Industrial Control

6

Page 7: Presentación Analog Devices - Aulas de empresa ETSIT Teleco UPV 2010

—Analog Devices Confidential Information—

ADI At A Glance

Focused exclusively on development, manufacturing and marketing of High Performance Signal Processing ICs

Founded in 1965

Headquartered in Norwood, MA, USA.

FY 2008 Revenue of $2.6 Billion 20% of Revenue Invested in R&D

Leadership in Key Technology Areas of Analog and DSP #1 market share in Converters and High Performance Amplifiers

Over 10,000 products selling to more than 60,000 customers in all electronics market segments

Approximately 8,600 Employees Worldwide (30% are engineers)

Traded on the NYSE: ADI (Part of the S&P 500 Index)

Page 8: Presentación Analog Devices - Aulas de empresa ETSIT Teleco UPV 2010

—Analog Devices Confidential Information—

ADI Has Over 30 Design Centers WorldwideUNITED STATESArizona

Tucson

California Berkeley San Jose Mountainview Santa Clara San Diego Sunnyvale

Massachusetts Cambridge Norwood Wilmington

North Carolina Greensboro Raleigh

New Jersey Somerset

Oregon Beaverton

Texas Austin

Utah Murray

Washington Vancouver

New Hampshire Nashua

INTERNATIONALAustralia

Melbourne

CanadaToronto

ChinaBeijing Shanghai

DenmarkAalborg Oest

IndiaBangalore Hyderabad

IrelandCork Limerick

IsraelHerzelia

JapanTokyo

EnglandKent Newbury

ScotlandEdinburgh

SpainValencia

RAY STATA TECHNOLOGY CENTER

Wilmington, MA

Page 9: Presentación Analog Devices - Aulas de empresa ETSIT Teleco UPV 2010

—Analog Devices Confidential Information—

Analog Devices - Limerick

Established in 1976.

1300 employees / ~750 engineers

Products are designed, marketed and

manufactured (Wafer Fabrication 8”) in

one location

Sponsors design centres:

Valencia (Spain)

Newbury (England)

Kent (England)

Cork (Ireland)

Edinburgh (Scotland)

Beijing (China)

Bangalore (India)

Aarlborg (Denmark)

Page 10: Presentación Analog Devices - Aulas de empresa ETSIT Teleco UPV 2010

—Analog Devices Confidential Information—

Design Evaluation Engineer

IC Design Flow

Customer requirementsArchitecture of the design

RTL description /

Schematics entry

Simulation

Physical Definition

Physical Verification

Manufacturing

Device Evaluation on PCB

Product

Comparison with design

specifications

Design

Physical Implementation

Manufacture

Testing and Product

Development

Production Test

Designer

Test Development engineer

Applications engineer

Page 11: Presentación Analog Devices - Aulas de empresa ETSIT Teleco UPV 2010

—Analog Devices Confidential Information—

ADI product flow summary

Applications

Marketing

Design

Design

Manufacturing

Applications

QA

Production

Product definition:

Specifications: supplies, resolution,

open-loop gain, package, cost, etc….

Product development:

Feasibility and design (analog and digital)

Wafer fab

Test

Design Evaluation

Product fabrication

Product evaluation

Quality assurance and

Product release

Page 12: Presentación Analog Devices - Aulas de empresa ETSIT Teleco UPV 2010

—Analog Devices Confidential Information—

What does an analog designer do?

Schematic entry

Simulation

Design ideas

Supervising layout Tapeout

Consider design and customer requirements

Page 13: Presentación Analog Devices - Aulas de empresa ETSIT Teleco UPV 2010

—Analog Devices Confidential Information—

What does a digital designer do?

Verilog entry

Simulation

Design ideas

Supervise many layout implementation tools and

timing sign-offTapeout

module myblock(

input wire clk,input wire resetb,input wire [7:0] data_in,input wire [7:0] data_out);

always @(posedge clk or negedge resetb)beginif (!resetb)

data_out <= 8'h00;else

data_out <= data_in;end

endmodule

Consider design and customer requirements

Page 14: Presentación Analog Devices - Aulas de empresa ETSIT Teleco UPV 2010

—Analog Devices Confidential Information—

Skills required for IC Design

Mental ability to grasp multiple concepts and/or big designs

Analog Design: Small circuits governed by many concurrent concepts

Digital Design: Many big circuits working and interacting simultaneously, but

governed by fewer concepts

Make appropriate simplifications and assumptions

Good knowledge of the technology, modeling and CAD tools

Be able to learn from own mistakes (and other's)

Teamwork with design colleagues, and with all departments that

conform a project team

Effectively and efficiently switch focus from one project (or issue) to

another, due to external requirements

Work on current project

Support to older projects

Feasability analysis for future projects

Page 15: Presentación Analog Devices - Aulas de empresa ETSIT Teleco UPV 2010

—Analog Devices Confidential Information—

Some skills required in other departments

Design Evaluation

Very good knowledge of laboratory equipment

Knowledge of laboratory software tools (own and third party:

Labview)

Applications

Knowledge of laboratory

Acquire knowlegde of customer equipment

Interaction with customers (problem solving, product definition)

Clear explanations for Datasheet and other documentation

Test Development

Acquire knowledge of Production Tester machines

Programming

Page 16: Presentación Analog Devices - Aulas de empresa ETSIT Teleco UPV 2010

—Analog Devices Confidential Information—

Engineering Disciplines at ADI

Layout Engineer

Performs layout on silicon. Interacts with Design engineers

Marketing Engineer

Responsible for marketing of the products. Interacts directly with

customers. Performs financial justification for a product. Identifies new

products, markets, trends so that ADI can develop products first to

new markets.

Probe/Trim Engineer

Responsible for the test development at the wafer level. Same

responsibilities as test engineer with the addition of laser trimming or

laser fuse adjustments to the product

Page 17: Presentación Analog Devices - Aulas de empresa ETSIT Teleco UPV 2010

—Analog Devices Confidential Information—

Engineering Disciplines at ADI

Process Engineer

Responsible for the development and manufacturability of internal pro-

cesses. Interacts with design/product eng for new device development

Assembly (Packaging Engineer)

Responsible for the development and manufacturability of new

packages with the company

Helps develop assembly related design rules. Validates the

manufacturability of a product from an assembly point of view

Product Engineer

Responsible for overall manufacturability/reliability of the product.

Designs tests and hardware for evaluating silicon over environment

extremes, characterizes product performance in the lab, and oversees

reliability testing

Page 18: Presentación Analog Devices - Aulas de empresa ETSIT Teleco UPV 2010

—Analog Devices Confidential Information—

Team Leader

Design Eval

Design

Test

Product

Assembly

Production

Marketing

Applications

Specifications, Customer

Requirements and Pricing

Package

Tester

Handler

Contactor

Yield Analysis

Correlation w/ DE

Yield Analysis

Prod. Program

Measurement

of specs

Everything

ReliabilityNew Product

Coordinator

Management

Support

New Product at ADI: Definition - TapeOut - Release

Page 19: Presentación Analog Devices - Aulas de empresa ETSIT Teleco UPV 2010

—Analog Devices Confidential Information—

The World Leader in High-Performance Signal Processing Solutions

Analog Devices S.L.

Spanish

Development Centre

Valencia

Page 20: Presentación Analog Devices - Aulas de empresa ETSIT Teleco UPV 2010

—Analog Devices Confidential Information—

Valencia Charter

Current headcount is 32

The Valencia Design Center provides mixed signal design support

to Product Lines, specializing in Converter-based products with

varying degrees of embedded programmability.

The Design Center has a balance of Analog and Digital IC design

expertise, together with Applications Engineering, Design

Evaluation support and Layout engineering.

Design Centre opened in April 2005

The Design Center’s focus is on the Consumer Market, with

developments planned to address lens driver opportunities,

capacitance to digital AFE’s, Advanced TV, LPRF, and metering.

Page 21: Presentación Analog Devices - Aulas de empresa ETSIT Teleco UPV 2010

—Analog Devices Confidential Information—

Resistive touchscreen applications

Digital still camera GPS

Mobile phone Printer

Page 22: Presentación Analog Devices - Aulas de empresa ETSIT Teleco UPV 2010

—Analog Devices Confidential Information—

Resistive touchscreen

Construction ITO coated plastic layers

500 W/square

Driven by AD7879

Benefits Finger and stylus inputs

Low cost

Low power shutdown

Little calibration vs. CDC

Low active powerBacklight 30mA+

DBB 30mA

TSC 0.5mA (+ 1mA screen)

Page 23: Presentación Analog Devices - Aulas de empresa ETSIT Teleco UPV 2010

—Analog Devices Confidential Information—

Digital block diagram

MAV filter: median – averaging filter

Median function – sorting: eliminates impulsive noise

Averaging function: reduces Gaussian noise

X+

X-

Y+

Y-

Z1

Z2

AUX

TEMP

ADC MAV

FILTER

REG

MAP

I2C

SPI

SEQUENCER

AND

TIMER

SERIAL INTERFACE

CONVERSIONS SETUP

GPIO

CTRL

INTS

CTRL

CLOCKS

RESETS

POWER DOWN

ANALOG SECTIONLCD

RESISTIVE

TOUCHSCREEN

(TRANSPARENT)

LCD NOISE COUPLES

N SAMPLES

Page 24: Presentación Analog Devices - Aulas de empresa ETSIT Teleco UPV 2010

—Analog Devices Confidential Information—

MAV filter description

ADC RAW

DATA

7 SAMPLES

MEDIAN

WINDOW

AVERAGING

ONLY

AVERAGING

WINDOW

200

100

400

300

600

500

700

400

300

700

100

200

600

500

ADC

SAMPLESSORTED

DATA

A

V

G

Average 7 samples

Average 3 samples

ADC raw data

Page 25: Presentación Analog Devices - Aulas de empresa ETSIT Teleco UPV 2010

—Analog Devices Confidential Information—

What can Analog Devices offer you?

Compensation Package in Limerick Salary (30k€)

Stock Options

Relocation assistance

2 months paid accommodation (if required)

Subsidized Health Care.

Success Sharing Plan.

Pension and Life Assurance.

27 days leave.

Promotional Opportunities.

Access to state of the art processes, systems and equipment

Training, education & development.

Free membership of recognized engineering society (e.g., IEEE)

Sports and Social facilities.

Page 26: Presentación Analog Devices - Aulas de empresa ETSIT Teleco UPV 2010

—Analog Devices Confidential Information—

Analog Devices Interview Process

Interview

First round – Technical Interview

Valencia

Feb 2011

Panel of 3 – Technical Interview

In Limerick (IRL)

Spring 2011

1 hr 30 mins

HR Interview

Start: July-August

Page 27: Presentación Analog Devices - Aulas de empresa ETSIT Teleco UPV 2010

—Analog Devices Confidential Information—

What can Analog Devices offer you?

Co-op program in Limerick

Industrial placement for final year students The Irish system is a 4 years degree. Third year typically has a period with

no lecturing used for industrial placement

Usually, we do not have this in Spain. Maybe ideal for students with their project and a couple of subjects pending.

Also for students in post-grad programmes

Benefits: Relocation assistance

3-9 months duration (typically 6)

Flexible start

360€ per week

Compatible with Leonardo grants

Around 40% of grad hiring is from co-ops

Selection process involves 2 interviews: first in Valencia, second in Limerick

Page 28: Presentación Analog Devices - Aulas de empresa ETSIT Teleco UPV 2010

—Analog Devices Confidential Information—

ANALOG DEVICES, INC.

RECRUITMENT TOUR 2010/2011

Carolyn O’Callaghan

HR Department

Analog Devices B.V

Raheen Business Park, Limerick, Ireland

Email: [email protected]

Email: [email protected]

SEND CV’S AND APPLICATIONS TO CAROLYN and copy:

Javier Calpe at [email protected]

Edificio 8-F, Campus UPV, 46022, Valencia, Spain

CV + Cover Letter Personal Contact Details College, Results Details of Projects Co-op / any relevant work experience Hobbies & Interests