(PRINCIPLES OF BUSINESS MANAGEMENT) MGA 1023

GROUP MEMBERS:

NO.

NAME MATRIC NUMBER

1 NASIHAH BINTI MOHD ALIAS 1130221

2 MUNIRAH BINTI MOHD RADZI 1130223

3 SITI FATIMAH BINTI YAMAN 1130224

4 NUR HIDAYAH BINTI ROFIEI 1130225

5 NUR AZIMAH BINTI MAD JAIS 1130226

6 SITI FAIRUS BINTI AGUSTI 1130228

7 MOHAMAD NAPIRI BIN HASAN 1130230

8 WAN NAWAWI BIN WAN ROSLI 1130232

9 NURHUDA BINTI MAT SOBERI 1130233

10 NOR LAILI BINTI MOHAMMAD 1130234

Company Name: Faury

Jacket Sdn Bhd

Jalan Pju 5/20D, The Strand, Kota

Damansara, 47810 Kuala Lumpur

Malaysia

Our Branch Set Foot At Sogo, Kuala

Lumpur

TEL: 03-

2082798/03-2082789

FAX: 03- 20827998 FACEBOOK:Fauryjacket

4 TYPES OF OUR JACKET HERBS

Sport Jacket

Unisex Varsity Jacket

Sleeve Jacket

Utility Jacket

CHIEF EXECUTIVE

MOHAMAD NAPIRI BIN HASAN

MARKETING MANAGER

MUNIRAH BT MOHD RADZI

SITI FATIMAH BT YAMAN

FINANCIAL MANAGER

NUR AZIMAH BT MD JAIS

NUR HUDA BT MAT SOBERI

HUMAN RESOURCE MANAGER

NOR LAILI BT MOHAMMAD

NASIHAH BT MOHD ALIAS

OPERATION MANAGER

SITI FAIRUS BT AGUSTINUR HIDAYAH BT

ROFIEI

DEPUTY CHIEF / RISK MANAGER / EXECUTIVE

OFFICER

WAN NAWAWI BIN WAN ROSLI

Company name’s FAURY SDN.BHD that produce jacket herbs.

Main company located at Kuala Lumpur while our boutique at SOGO.

Faury’s specialize in designing of cloth which can give benefit to our consumer based on our concept that is jacket herbs.

Our total start-up cost RM 350,000

EXECUTIVE SUMMARY

Industry that we are focusing is the apparel industry specifically the jacket.

Jacket has been a must-wear attire in many reasons such as for protecting us from the undesirable weather or to be stylish and dazzle.

Instead of that, our company has created the jackets will a value-added in them in which they are very unique, special and rare as our jackets promotes health as well, as they contain 4 types of herbs and 3 types of flower fragrances.

INDUSTRY ,TARGET CUSTOMER AND

COMPETITOR ANALYSIS

Our target

customer

The teenag

ers

Businessmen/

Businesswomen

Jackets’

Lovers!!

Our Top CompetitorsBurberry

Offering the modern energy and style jackets. Long lasting

and variety of designs and patterns

Patagonia

Offering the widest selection of outdoor gear and clothing

for men, women, and kids, for Protection from cold and

warmth also for comfort and protection.

Universal Traveller

One-stop travel store for all the travel needs. They have a

lot of stock for thick jacket for winter. Suitable places to go

for purchasing jackets if we want to go to the European

country especially in winter.

STRENGTHS WEAKNESS

The fabrics are highly

quality and long lasting.

Their prices for one jacket

is more expensive compare

to us.

They have many outlet

and store around

Malaysia.

They do not have trendy

and colourful design liked

us.

They have big capital to

create new designs and

product.

They do not accept any

designs that the customer

requires unlike us, we

accept it.

Well- known brand in

Malaysia

 

COMPANY DESCRIPTION

VISION: “ High quality jackets and customers satisfaction are our priority”

MISSION:1. Provide stylish

and healthy jackets.

2. Offers reasonable price to our customers.

FINANCIALS GOALS:To survive and sustain in this apparel industry,

our company targets on obtaining profits around 80% in a year.

Working hard on getting the return of our capital which cost RM 350 000.

NON- FINANCIAL GOALS: In three years ahead, we would struggle to enter the

worldwide markets. Upgrading our designs and herbs as well as flowers

fragrances that our company provided. Change the trends of people who just wearing the

normal jackets to our healthy and aromatic jackets.

PARTNERSHIPLEGAL

FORM

Partnership as an association of ten persons who

function as owners of a business in aiming multiple

profits.

Involves a complete sharing in both the management

and the liability of the business.

Each of us invest RM 10,000 to build up this Faury

Jackets Sdn. Bhd.

OUR

PRIMARY

PRODUCT

JACKETS WITH HERBS AND

FLOWER FRAGRANCES

There are four types of herbs which are Fennel, Fenu Greek, Thyme and cinnamon while the

three flowers fragrances are lily, plumeria and lavender.

SWOT Analysis

Types of our jacket 1:Sport Jacket 2:Unisex Varsity Jacket 3:Sleeve Jacket 4:Utility Jacket Each jacket we put variety of fragrance and herbs.The fragrance that we used in our jacket :Lavender,Lily and Plumeria.For the herbs we used :Thyme,Cinnamon,Fenu Greek and Fennel

PRODUCT AND SERVICE DESCRIPTION

ADVANTAGES OF OUR CHOOSEN HERBS

ADVANTAGES OF OUR CHOOSEN FRANGRANCES

-Help flush outharmful toxins.-Can reduce bad breath and body odor-Relaxes repiratory muscle-Helps lower blood pressure

-Keep calm and release stress.-Long lasting.-Able to raise-up our enthusiasm.

FRONT AND BACK OF our JACKET FOR MALEBEFORE PUT HERBS AND FRAGRANCE

FRONT BACKBACK

AFTER WE PUT HERBS AND FRAGRANCE

FRONT

BACK

FEMALE JACKET BEFORE PUT HERBS AND

FRAGRANCE

FRONT

BACK

AFTER PUT HERBS AND FRAGRANCE

FRONT

BACK

FEATURES OF OUR JACKETS

THE MATERIAL ARE VERY GOOD AND HAVE HIGH QUALITY.

CONSISTS OF VARITIES OF COLORS AND DESIGNS

PROMOTES HEALTH AND STYLISH SUITABLE TO WEAR AT ANY

OCCASIONS. THE PRICES ARE VERY AFFORDABLE

“FLOW OF ORDERS”

BUYING DIRECTLY:

BUYING BY POSTAGE:

Our Growth Strategy

* Open another boutique.

* Find new idea for the design.

* Find more good quality materials

* Introduce our collection to the

entire world.

MARKETING STRATEGY

PRICE

PROMOTION

PRODUCTS

LOCATION

PRICING STRATEGY

PENETRATION PRICING PSYLOGICAL PRICING

- Our jacket is new product in market.- This specialtyis it has herbs with aroma therapy that suitable for our health.- The price RM150 – RM200, compare to other regular jacket in market that cost RM250 and above.

- We prove a detergent to wash the jacket without damage the fabric

- The detergent only provide from our company.

- We set the price of the detergent is RM49.99 without the jacket.

PRICE DISCOUNTING

For jacket only, the price is RM150.00, and the detergent is RM49.99

We provide the package to our customer that buy our jacket with detergent just RM180.00

We give discount to our customer to attract them.

DISTRIBUTION STRATEGY

Our premise at Sogo shopping mall at Kuala Lumpur.

SOGO KL DEPARTMENT STORE SDN. BHD., 190 JALAN TUNKU

ABDUL RAHMAN, 50100 KUALA LUMPUR, WILAYAH

PERSEKUTUAN, KUALA LUMPUR

Sogo is one of the favorite shopping mall among Malaysian and tourist.

location is very strategic places for all people.

apartment, flat, and many houses also situated around this area.

- we choose a rainbow colour as the team colour of our premise that makes it look very attractive to people

The map of sogo

ADVERTISING AND PROMOTION

- NEWSPAPER: we promote our goodness product, and

also tell about our premise location make people easier to find out about our

product provide our premise number to make

people easy to contact us for order put our testimony comment to tell about

the advantages of our product

BANNER RADIO

make a banner to promote and advertise our product

provide the image of the jacket, the contains, price, places and also phone number at the banner to all people.

some radio broadcasting such as SABAH FM and HOT FM every Saturday and Sunday.

tell about our product and also give the number of our premise and listen to our testimony in radio.

SOCIAL NETWORKING

We promote our product using facebook http://www.facebook/fauryjacket. our official website www.fauryjacket.com. search at this website to know detail and can see the example of our jacket.

Budget of our advertisement

LOCATION AND LAYOUT

1. Demographic Our target market is university students

and middle- class people from the range age of 20-55 years old that always go to mall.

Middle class people who are fully working are a big part of our

majority of the population around Sogo area are middle-class income

2. Behavioural Segmentation most common population in Sogo are

students, business people and tourist STUDENTS

* buy our product because they like to spend their money on buying clothes. * easy to get influenced BUSINESS PEOPLE

* always travelled * buy our jacket as their major necessity while travelling abroad * do not bother about the price because they prefer quality rather than price.

FINANCIALITEMS AMOUNT (RM)

Licence Fee 20,000

Purchase Deposit 30,000

Advertising Fee 40,000

Consulting Fee 1,312

Renovation 20,000

Equipment 100,000

Signage, Menu Board, Bunting, Flyer, Sticker, etc.

6000

Rental Deposit 10,000

Total start-up cost 227312