NESPRESSO

By : MOHAMMED HAKAMI

TUTOR: GERRY MC CANN

Nespresso is a Swiss coffee machines and capsules making company, which belongs to the Nestle group and presented in almost 60 c0unties , It was

established in 1986 having these revolutionary ideas about capsules

that have various verities of flavours creating perfect cup of

rich tasty coffee.

FACTS AND FIGURES- The company got more than 9.500

employees worldwide- Over 50% of the club members got to

know Nespresso through friends and family.

- 80,000 customers visit Nespresso website's every day

- In 2005, George Clooney was chosen as the ambassador’s bran

- Over 3 millions fans in facebook - In 2013, over 84% of Nespresso’s

coffee was sourced through the Nespresso AAA Sustainable Quality

Program- An estimation of 1-2% of the world’s

best green coffee crop meets the Nespresso particular taste, aroma

profiles and quality standards-

BUSINESS PRINCIPLESNespresso had a clear future

vision: Integrity, honesty, respect, fair dealing and full

compliance with the law. However, The Nespresso

concept has redefined and revolutionised the way millions of people enjoy their espresso

coffee today.

Bibliography http://www.nestle-nespresso.com/about-us/facts-and-figures

httpwww.corriereuniv.itcmswp-contentuploads201302Schermata-2013-02-21-a-14.06.42.png

httpbrandednoise.com20130706nespresso-an-unsustainable-business-model

httpwww.applianceretailer.com.au201301grgdlcvcyb#.VNz5DfmsWSo

https://www.nespresso.com/pro/ie/en/pages/coffee_expertise