Q4. Who would be your audience for

your media product?

By Jacqueline Dongwe

I think that my music magazine, “Revolt” portrays well the features of the music market of the Hip – Hop genre. My audience will be the people who are of the ages of 16 – 30 year olds meaning that it be aimed at the older teenagers who are in transition into becoming young mature adults who trying to build their confidence and become independent.

My magazine will appeal to the audience who have a common interest in the activities which are involved in the Hip Hop world of music. They will get more understanding and knowledge of who are the newcomers of the industry, new albums and singles, interviews, competitions and many more.

Freebies

Artists

The typical audience for my music magazine is British and/or American ethnicity. The reason for this is because I think that Hip-Hop magazines should appeal to all people from different ethnicities, and there should be a mixture of Black, White and Asian readers. However, in my magazine I have stayed with the images of black American and British models because I thought that it would be a good way to start of my magazine. However, I have tried to appeal to all ethnicities in some ways such as artists on the front cover (cover lines etc.).

Here are the stats of the demographics of readers in a Hip Hop magazine (XXL).I obtained this information in order to me in my audience research and because it is the same genre as my own magazine.

What the stats shows• The majority of the gender readers are male

with an estimated 78%• More readers are the African-American by 67%• The most reader of the Hip-Hop magazine are

between the ages of 21-29 years old.• The majority age is 21% (21-24 years old) and

29% (25-29 years old)

With the help of the information I obtain I have being able to make some assumptions of my targeted audience.

• They are most likely to be buyers within the age range of 21-29 and most of the buyers of my magazine will be males.

• How they are mostly likely to look like and dress code.• The buyers of my magazine will like listen to music

(mostly Hip Hop).• The audience will have to like competitors, concerts,

freebies.• The audience who are mostly likely to be on social

networks most often. Social networks users

Hip Hop music listenerHow they would dress