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PRODUCT PORTFOLIO MANAGEMENT MANAGE IT, DON’T IGNORE IT… Leon Malalel 24/5/2011 Leon Malalel [email protected] 0544-896886 www.leonmalalel.com

Product lifecycle management 24 5-2011 090511 new

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Page 1: Product lifecycle management 24 5-2011 090511 new

PRODUCT PORTFOLIO

MANAGEMENT

MANAGE IT, DON’T IGNORE IT…

Leon Malalel

24/5/2011

Leon Malalel

[email protected] 0544-896886 www.leonmalalel.com

Page 2: Product lifecycle management 24 5-2011 090511 new

(Formerly Lavie TimeTech)

Do I have a need for Portfolio ?

[email protected] 0544-896886 www.leonmalalel.com 2

ניהול זמן

ונוכחות

תיק עובדמבנה ארגוניגיוס עובדים

הדרכה ניוד וקידוםהערכת

עובדים

ניהול סידור

עבודה

תכנון וניהול

העדרויות

One UI

Unified

Architecture

& Infrastructure

DB

Page 3: Product lifecycle management 24 5-2011 090511 new

Lines of products, not a single product

Integration between the different products

Join architecture and foundation

One Vs. Team

Product Management Vs.

Product Portfolio Management

[email protected] 0544-896886 www.leonmalalel.com 3

Page 4: Product lifecycle management 24 5-2011 090511 new

Architecture & Infrastructure

4

The foundations of the Portfolio

Must be managed as a products

Must be in sync with all other products

Integration between products

[email protected] 0544-896886 www.leonmalalel.com

Page 5: Product lifecycle management 24 5-2011 090511 new

Managing Requirements

5

Always with the view of the entire portfolio in mind

Prioritization should be done in portfolio level

Avoid conflicts between products and between products

and infrastructure

Cross portfolio requirements

should have higher priority

than products’ requirements

[email protected] 0544-896886 www.leonmalalel.com

Page 6: Product lifecycle management 24 5-2011 090511 new

Roadmap

6

One Roadmap ?

One for each product ?

One for the entire portfolio ?

Infrastructure roadmap ?

[email protected] 0544-896886 www.leonmalalel.com

Page 7: Product lifecycle management 24 5-2011 090511 new

Functionality or Infrastructure ?

7

Where and how much to invest ?

What will sell better ?

Product completeness Vs. Portfolio completeness

[email protected] 0544-896886 www.leonmalalel.com

Page 8: Product lifecycle management 24 5-2011 090511 new

Cross Portfolio Workflows

8

THE most valuable asset of

the portfolio

Must have cross product

function in place

Integration between products

Sync. Between different product requirements

[email protected] 0544-896886 www.leonmalalel.com

Page 9: Product lifecycle management 24 5-2011 090511 new

Change Management

9

Changes in product scope is a

reality, not an option.

They will happen!

Now think portfolio…

Change one product and the

entire portfolio will be affected

What about changes in Infrastructure ?

[email protected] 0544-896886 www.leonmalalel.com

Page 10: Product lifecycle management 24 5-2011 090511 new

GA & Release Management

10

In portfolio release, ALL

products are upgraded

If a product is released in a

stand alone version, it must be:

Synced with the entire portfolio

Provide a co-existence with the

portfolio release

A release policy must be in place in order to sync

between the different elements

[email protected] 0544-896886 www.leonmalalel.com

Page 11: Product lifecycle management 24 5-2011 090511 new

One Pricing Model for the entire portfolio ?

Separate Pricing model for each product ?

Pricing dimensions:1. Simple

2. Flexible

3. Reflection of usage

4. Perceived as fair

Becomes a challenge in portfolio environment

Pricing

[email protected] 0544-896886 www.leonmalalel.com

Page 12: Product lifecycle management 24 5-2011 090511 new

QA & Testing

12

Portfolio adds two new levels of testing:

1. Product and Infrastructure

2. All products as one solution (workflows,…)

Portfolio Integration Lab (PIL), let’s bring all the guys to

one room and see what will happen…

[email protected] 0544-896886 www.leonmalalel.com

Page 13: Product lifecycle management 24 5-2011 090511 new

Marketing & Positioning

13

The portfolio is always in

the lead

One level above the

products

Integration between

products

The value of the team Vs.

the value of the one

[email protected] 0544-896886 www.leonmalalel.com

Page 14: Product lifecycle management 24 5-2011 090511 new

First step - The right organization in place

14

Portfolio Management

o Architecture

o Foundation

o Integration

o Business Processes

[email protected] 0544-896886 www.leonmalalel.com

Page 15: Product lifecycle management 24 5-2011 090511 new

THANK YOU

QUESTIONS ?

[email protected]

0544-896886

www.leonmalalel.com

Leon Malalel