Introduction to

Presented by

Baydaar Bakht

Founder & CEOMian Zeeshan Akhtar

Founder and CEO of Q-Mobile Company is Mian Zeeshan Akhtar he is also assembler, importer and distributer of LG mobiles and have professional experience with Microsoft in all over the Pakistan. A world class marketer with in depth knowledge and understanding of the total cellular and IT. He received Brand Scientist Award in November 2012 for launching most innovative products in the market with affordable prices with exciting feature.

Establishment and Launching Mian Zeeshan Akhtar

Importer, assembler Owner of and distributer of LG Allied electronics

1nd largest smartphone selling brand in Pakistan 1st Pakistani mobile Karachi based company 6 years ago introduced in market (2009) Manufacturing in China but sell under the brand name of QMobile Head office in Karachi 2 offices in Multan regarding their stocks Ware House & Gallery Service centers in Business City Plaza & Sadar Cantt

Mission & Vision StatementMission Statement:Mission of Q-Mobile is to establish brand loyalty and high revenues through customer loyalty by offering innovation, quality and reliability with excellent customer care.

Vision Statement:The vision of Q-Mobile is to empower our customer to connect with the world around them through a telecommunication medium that spells quality at affordable rates.

Market Product Focus Objectives:

Q-Mobile introduced new quality mobiles for their customers that they could enjoy latest features at low price that is affordable to any one and anyone can avail it easily to better life style they want them to be more specific for their needs. Target Market:

First of all they target middle class and lower class people after that their target is Youth as they are more engage in using mobile phones Challenges:

Q-Mobile faced many challenges which are given by loyal customers of Samsung, Nokia, Apple, HTC and many other mobile brands which are giving good services from a long time to their customers Point of difference:

They want to create a great difference in quality, battery timing and software their first priority is battery timing that is every user’s is first priority while purchasing any phone.

Target Market Youth SMS conscious people Multimedia conscious people Internet surfing people Middle class people Lower class people

Point Of Difference Quality Low Price Battery Timing Resale Value User Friendly Java supported Every type of Multimedia supported

Competitors Direct Competitors: Nokia

Samsung Indirect Competitors:

HTC Lenovo Sony REVO

Price and Quality Starting price of Q-Mobile is 1,490 PKR only with many features which no other mobile company possibly give. This is L1 longbattery timing vga camera and many other features. There is another smartphone E8This smartphone contain many features most of mobile phone companies provide that type features at very high cost

but this smartphone worth only 45,000

which is the most expensive smartphone

in Q-Mobile’s collection.

Situation Analysis

Industry Analysis Competitor Analysis Current Market Situation Analysis Customer Analysis

SWOT Analysis

Strength Weakness Opportunity Threats

Strength (Successful Factors)

Easy to use Pocket phones Reasonable and affordable prizes No comparisons on features Better services Provide services with in given time Good promotion

Weakness

o Technical Problemso Small number of users in rural areaso No awareness regarding smartphones as

compare to cellular phones

Opportunities

Professional experience of CEO PR while working professionally with LG &

Microsoft Good will Wide range of mobile phones High demand

Threats

Local competitors Price war Loyal customers of (HTC, Apple, Samsung) Economic condition of Pakistan

Comparison from StartingIn starting Q-Mobile targeted market were low ended users who only want to buy cheap cell phone with perfect battery timing and nice shape.

Revenue of company taking boost every year From cheap phonetic simple styles they move forward and

introduced touchscreen and android smartphones. They also introduced window phone in 2015 “QMobile W1” Company promote their new launched cell phones with huge

budget and target youth by casting singers, models and actors in their TVC ads.

Now they also announce their new model at radio and made adds on social media sites like Facebook, YouTube and other local websites .

4 P’sA planned mix of the controllable elements of a product’s marketing plan commonly termed as 4Ps Product Price Place PromotionQ-Mobile company follow all these 4Ps for their better results day by day.

ProductQ-Mobile introduced many models of mobile phones but they always take care about the need and want of customers that customer to expect mostly, company try to provide maximum facilities in affordable price. Q-Mobile give another benefit to their customers by giving 1 year mobile warranty through which u can get services from customer service center free of cost if there is any fault or any issue or fault with any of Q-Mobile if that fault is fulfilling terms and conditions of company policy. Firstly Q-Mobile introduced simple bar phones with cheapest prices after successful of those models they introduced various mobiles like QWERTY phones, smartphones, simple touch mobiles, tablets and they also launched window phone named as W1 but lake of customer’s response and interest they don’t launched any other window phone again and now a days focused on smartphones with different features and rare cameras they mainly focused on battery timing of phones.

FeaturesQ-Mobile mostly known for their battery performance android users mostly listen music and play games and Q-Mobile introduce very imp. feature which is very useful and that is remaining time of battery.

Our mobile phone is just like our bank account or more than that that is why we care about as much as for ourselves because of privacy and similarly QMobile provide various security options by which we can protect our data.

PriceQ-mobile take care of customer and make many possible things that any customer can avail their product and this is the reason company charge low price for android smartphones and recently company gave vouchers with new cell phones like gifts and cash prizes. Just for the ease of customer. Company charge very reasonable prizes for their products but still most of the rural areas can’t afford android smartphones that is the reason company introduced new modals and try to charge low price that every one easily buy their products. Target of ware house in Multan is to sale minimum amount 5 Lacks PKR every month.

PlaceRite now Q-mobile is 1st largest mobile phone selling company in Pakistan their revenue boost up every year company’s motive is to make their customer loyal. They care about what customer want in low affordable and reasonable price in 2015 Q-mobile’s revenue was 1.4 Billion PKR according to Zeeshan Akhtar his biggest challenge is to win trust of a customer and make him loyal that non of company’s customer switch to another mobile company. Affordability is his major concern. Dream of CEO is to make Q-Mobile Pakistan’s most beloved handset brand in every major consumer segment.

PromotionBy launching new models Qmobile use heavy market campaigns they cast famous actors, singers and models like Atif Aslam, Shahid, Kareena kapoor.Company assign these type of activities to promotion companies or radio and now a days they also run ads on internet and posters their agents go door to door and giving pumflits and broachers and they also do mobile promoting on bikes and vans.

ConclusionQ-Mobile is the famous brand and now it is the largest selling smart phone brand in Pakistan. Basic motive of the CEO of Q-Mobile is to make customer loyal and to facilitate that is why they are providing best featured mobile phones in lowest price they compete many mobile phone brands and succeeded also but there is still many things they don’t achieve yet. Q-Mobile is growing day by day and according to CEO who is also known as Brand Scientist Q-Mobile will be at its peak one day but for that people of Pakistan should be aware of what company try to provide them or facilitate them.