Savy Strategies for Protecting Your Room Block
Savy Strategies for Protecting Your Room
BlockModerator:
Christine Shimo Shimasaki, CDME, CMPDESTINATION MARKETING ASSOCIATION INTERNATIONAL
Conchevia CollinsPhiladelphia Convention & Visitors Bureau (PHLCVB)
Monica GreenAtlanta Convention & Visitors
Bureau
Attendees & Exhibitors Have a Mind of Their Own
Why Does It Matter? Negotiation Leverage
Credit report (room pickup compared to the block) How your meeting is valued by hotels and centers
Financial Implications Attrition charges
Six Savvy Strategies That YOU Can Take Back Home
The best one-two punch to avoid attrition
#1-Packaged Registration & Housing + Shorten Lead time
Source: Adapted from CIC Project Attrition Final Report
#2-Provide attendee and/or exhibitor incentives and targeted communications
Source: Adapted from CIC Project Attrition Final Report
#3-Audit Hotel Bookings at One or More Hotels
58%Of respondents performed a room block audit for their most recent event
5%Is the average gain in room nights respondents realized after performing post-event audits.
Source: CIC Project Attrition Phase II Attendee Behavior Report
Suggested Language
Please book your lodging within the official room block. Staying at our contracted hotel(s) is important to (your organizations name) and to the destination where we are holding this meeting, and ultimatelyeven to YOU!
When you book a hotel outside of the block, and a contracted room goes unsold, we must pay penalty fees to the hotel. In addition, the inability to prove the actual number of hotel rooms occupied weakens our negotiation power in the future.
Please support (your organization) by reserving your sleeping room at one of our official hotels. Think of it as securing our combined long term interests.
#4-Keep meticulous histories
#5-Provide a range of rates & possibly hotel brands
#6-Have a formal plan and involve leadership
80%Of those who had a formal organizational plan felt it was successful
Source: CIC Project Attrition Phase II Attendee Behavior Report
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Savy Strategies for Protecting Your Room BlockSlide Number 2Attendees & Exhibitors Have a Mind of Their OwnWhy Does It Matter?Slide Number 5Slide Number 6Slide Number 7Slide Number 8Suggested LanguageSlide Number 10Slide Number 11Slide Number 12Slide Number 13
