Personal Brand; Everybody isSomeone

Oleh:Meilani Sandjaja

110810167

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What do you think about

BRAND?

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What do you think about

PERSONAL BRAND?

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PERSONAL BRAND

Banyak orang yang berpikirpersonal brand hanya penting untuk

selebritis, pejabat, pengusaha atau tokohmasyarakat.

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Setiap dari kita telah memiliki sebuah brandPERSONAL BRAND

Yang membedakan kamu, aku,dan mereka

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Mengapa PERSONAL BRANDitu penting??

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Pikirkan dulu…

• Siapa yang tidak ingin menjadi seseorangyang dianggap penting?

• Siapa yang ingin menjadi biasa-biasa sajadan sama dengan yang lain?

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Personal brand merupakan halyang penting untuk mereka yangingin menyalurkan passion dansecara proaktif menggunakanpassion ini untuk menciptakan

masa depan-nya sendiri.

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7 langkah yang harus dilakukandalam membangun

PERSONAL BRAND

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Step 1: Do The Brand YOU AuditClic

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Step 2: Assess Your Brand YOUImage

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Step 3: Determine Your BrandYOU Identity and Essence

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Step 4: Position Your New BrandYOU

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Step 5: Set Your Brand YOUGoals

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Step 6: Estabilish Your BrandYOU Strategies

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Step 7: Implement, Monitor, andAdjust Your New Brand YOU

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Daftar Pustaka• Blumenthal, I & Wilson, J. S.

(2009). Managing Brand YOU,seven steps to creating your mostsuccessful self. Amacom: NewYork

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• Gambar:- Slide 6: http://gugussyuhada.files.wordpress.com/2009/05/personal-

brand1.jpg?w=425&h=299- Slide 7: http://jpmi.or.id/files/2010/05/personalbrand1.jpg- Slide 11: http://www.careergreenlight.com/wp-

content/uploads/2010/10/PersonalBrandDefinition.jpg- Slide 13: http://classroomtocubicle.com/wp-content/uploads/2010/10/Personal-

Brand.jpg- Slide 14:

http://www.google.co.id/imglanding?q=personal+brand&hl=id&client=firefox-a&rls=org.mozilla:en-US:official&tbm=isch&tbnid=Eh-xxE4vjl5iqM:&imgrefurl=http://www.samgichuru.com/personal-branding/&imgurl=http://www.samgichuru.com/wp-content/uploads/2010/07/pb2.jpg&w=1870&h=1870&ei=pending&zoom=1&iact=rc&page=7&tbnh=145&tbnw=132&start=85&ndsp=15&ved=1t:429,r:1,s:85&biw=1024&bih=609

- Slide 15: http://wwww.esu2.org/tc/images/PosterBeYourself_jpg.jpg- Slide 16:- Slide 17: http://smartlemming.com/wp-content/uploads/2009/11/personal-branding-

is-not-career-management1-300x230.jpg- Slide 18: http://www.careerealism.com/home/jtodonnell/careerealism.com/wp-

content/uploads/2010/10/10.25.10-When-Your-Personal-Brand-Outshines-the-Corporate-Brand-300x300.jpg

- Slide 19: http://andrewgtreantos.com/wp-content/uploads/2011/03/personal-brand.png

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