Seminar Report

On

Mobile TV

Submitted to: Submitted by: Mr. ANURAG SINGH YADAV RAJAT TRIPATHI (1301413030)

Department of Information Technology Shri RamMurti Smarak College of Engineering

& Technology Bareilly (Uttar Pradesh)

Contents:

Abstract……………………………………………………………………………………1

Introduction……………………………………………………………………………..2

History Of Mobile TV………………………………………………………………..3

Technology Used In Mobile TV………………………………………………….4

Market Structure……………………………………………………………………..5

Mobile TV Standards……………………………………………………………….6

Application of Mobile TV………………………………………………………….7

Future Scope Of Mobile TV…………………………………………………….9

Refrences……………………………………………………………………………….11

Abstract:

Bringing TV experience to the mobile users opens up a new era in the evolution of

the mobile systems. Even if it started as a mere copying of the linear TV distribution

of today, the mobile systems technologies that can provide feedback channels from

every user enable new ways of enhancing the TV experience.

So besides just watching TV via broadcast or on demand, a whole myriad of

possibilities is enabled where the end-user can actively participate in the interactivity

sessions with the content provider and indirectly with other viewers. Further, more

sophisticated terminals enable pre-recording of the subscribed content to be

consumed at the user's convenience.

Today, 3G wireless systems offer a superior streaming capabilities for TV

distribution, either as unicast service (e.g. HSPA) or broadcast service (e.g. MBMS).

Actually, the best utilization of the resources is provided with a combination of the un

icast and broadcast services, where unicast part is used in areas with lower demand

and for offering basically unlimited number of channels, while broadcast part is used

as a capacity booster in areas where several users are interested in the same

content.

There are also alternative pure broadcast technologies like DVB-H, DMB, ISDB-T

and Media FLO that are gaining traction in different parts of the world but to provide

interactivity they must be integrated with some cellular system. That makes the

Mobile TV market segmented for the time being but the near future will show what

model is capable of gaining the largest momentum thus creating mass market for

Mobile TV.

Introduction:

Being able to watch television on the move from a wireless pocket-sized portable

screen has a value in many situations. In public transport vehicles, such as on the

train, on the bus, on the ferry, television is an entertaining way to spend your time.

The same goes for public spaces, like cafeterias, railway stations, bus stops,

entrance halls, queues in supermarkets and waiting rooms. There is also a need for

more mobility in private places: in the backyard at home, at the summer house, in a

taxi or a private car, the "TV-Anywhere" opportunity is interesting. Some family

members may even wish to have their own personal mobile television at home. In

fact, television is the main service missing from today´s mobile handsets that already

have voice, messaging, Internet browsing, radio, and still and video camera.

In addition to these possibilities for enriching the content experience for the mobile

end-user, mobile television offers a lot of business opportunities. For the

broadcaster, it provides a new way of reaching its audience while they are on the

move; for cellular operators it provides a cost-efficient way of delivering data to a

large number of recipients in a single DVB datacast; for the chip and equipment

manufacturer, it offers a new product.

However, it is clear that mobile television is only a supplement to the normal “dining

room” television. This is because this form of television offers the ultimate watching

quality, with crisp stereo or surround sound and a big-screen video picture. Watching

television is also very much a social activity – not a personal one.

Mobile analog television receivers have been on the market for years – especially in

Eastern Asia 1 . They have not been a huge success, which may be due to fact that

they do not have any new features over the normal television. The new interactive

television that is a part of digital television is a different thing however. It can be

argued that this interactivity is more natural for a user of a personal portable terminal

than for a normal television watcher on his/her sofa.

History Of Mobile TV:

Mumbai, November 28, 2011: HISTORY, the world’s leading factual entertainment

channel, which debuted its India edition on October 9th, 2011 and reached out to 45

mn viewers within a month of its launch, is now available on the Mobile Platform.

It will be available as Live Streaming as well as Video On Demand on GPRS

enabled mobile phones. To access the application, the user will have to send the

keyword “HISTORY” as an SMS to 51818. The user can chose to either view the

channel or key episodes from a particular show.

This service is available via Mobile TV across all leading mobile operators on such

as Vodafone, Airtel, Idea, Aircel, BSNL, MTNL, Reliance, Tata Docomo and Tata

Indicom. The subscription charges range from daily Rs. 7 to monthly Rs. 150. The

service will soon be available in other Indian languages as well.

Technology used In Mobile TV:

BBC was one of a handful of channels broadcasted during that demo, and while the idea itself was a natural evolution of market expectations, it was also, expectedly, a revolution for the cell phone industry.The Nokia N92 could beam full motion video at

30 frames / second, and supported about 4 hours of TV viewing on one charge. It basically had the equivalent of a TV tuner built into it that captured signals from compatible TV channels and stations.

The fundamental premise of a cell phone is that it works by picking up compatible radio signals. The idea was to build a cell phone that could pick up

signals in the frequency range of those allotted for broadcast televisions (VHF, UHF, etc.), hence making the concept of watching TV on your handheld a reality.

There were challenges to this, the biggest being that of transmission speeds. Typical

television broadcasting requires fast transmission speeds -- speeds much higher than what most of the current generation (2G) phones are capable of handling. That's where 3G technology comes in, offering broadband internet access to cell

phones and handheld devices at speeds ranging from 144 kbps to a blazing 2 MBPS. (That's the kind of speed you get over the cable and DSL lines connected to

your computer, and makes streaming audio/video from Web 2.0 sites possible.) In terms of hardware, Korean companies have been the traditional front runners in

implementing most of what Mobile TV technology is today. Two of their early implementations can be found in the form of the Samsung SCH-B250 and theLG

V9000 phones -- both of which were launched in 2006.

Currently, Mobile TV is a developing technology, and service providers like mobiTV,

Sprint TV, Vodafone and others are beefing up their systems to handle this significant demand.

There was a time when watching even videos stored on your mobile at decent frame rates and quality seemed like a big thing. But with advancements in processor /

memory technology and service throughput standards, Mobile TV is now the thing -- alongside WiFi Internet Phones.

You may have a satellite TV in your living room, but mobile TV is like have a satellite system right in your phone! -- The future of mobile entertainment, playing live in the

palm of your hands.

Market Structure:

Estimated worldwide numbers of mobile TV subscribers

Year Subscribers Source

Q4 2005 6,400,000 ABI Research

Q4 2006 11,000,000 ABI Research

Q4 2007 29,700,000 In-Stat

Q4 2008 75,000,000 Visiongain

Q4 2009

Q4 2010 179,500,000 RNCOS

Q4 2011 271,000,000 RNCOS

Q4 2014 792,500,000 RNCOS

Mobile TV Standards:

Telecom

eMBMS Mobile Broadcast Multicast Service (e for evolved i.e. on LTE)

Terrestrial

1seg (One Segment) – Mobile TV system on ISDB-T

ATSC-M/H (ATSC Mobile/Handheld) – North America

DAB-IP (Digital Audio Broadcast) – UK

T-DMB (Terrestrial Digital Multimedia Broadcast) – South Korea

DMB-T/H – China

DVB-H (Digital Video Broadcasting - Handheld) – European Union, Asia

DVB-T (Digital Video Broadcasting - Terrestrial)

DVB-T2

DVB-T2 Lite - Europe, Africa, Asia and some countries in South America

DVB-NGH

iMB (Integrated Mobile Broadcast, 3GPP MBMS)

ISDB-Tmm (Integrated Services Digital Broadcasting - Terrestrial Mobile

Multimedia) – Japan

MediaFLO – launched in US, tested in UK and Germany

Satellite

CMMB (China Mobile Multimedia Broadcasting) – China

DVB-SH (Digital Video Broadcasting - Satellite for Handhelds) – European Union

S-DMB (Satellite Digital Multimedia Broadcast) – South Korea

Application of Mobile TV:

There has been a great shift from traditional news platforms to online and mobile

news sources in the last couple of years.Having your dog bring you the freshly

delivered copy of the latest newspaper headlines seems like a memory from the past

in today's word where social networks such as Twitter can provide instant updates in

the event of breaking news.

The wider availability of nearly instantaneous micro newsfeeds has changed the very

notion of our news consumption. Younger generations and technological savvy

individuals are relying on news sources that are delivered in the form of community-

sourced information. These "news sources" are often supplied in the form of friends

status updates, blogs, trending topics and retweeted news headlines.

Consumers are also branching out from the one newspaper subscription model to

become better informed about current events.According to a report published by

Pew Internet on March 1, 92 percent of Americans use multiple platforms to get their

news during a normal day. Only seven percent turn to one single media platform to

read their news.

In the digital era, humans have turned to news platforms that let them customize

information according to their personal tastes. Twenty-eight percent of internet users

have created a personalized homepage that delivers news and information about

topics that interest them.

They also expect to be able to access news headlines from their mobile phones

when they are away from their computer. More than 30 percent of mobile phone

owners use their device to read news headlines.

"In this new multi-platform media environment, people's relationship to news is

becoming portable, personalized, and participatory," explained Pew Internet.The

study shows that people are becoming increasingly interested in participating in the

news. 37 percent of internet users surveyed said they had either contributed to the

creation of news, posted a comment about current events or helped spread news

headlines via social media sites.

"To a great extent, people's experience of news, especially on the internet, is

becoming a shared social experience as people swap links in emails, post news

stories on their social networking site feeds, highlight news stories in their Tweets,

and haggle over the meaning of events in discussion threads. For instance, more

than 8 in 10 online news consumers get or share links in emails," said Pew

Internet.2,259 US-based respondents took part in the survey from December 28,

2009 to January 19, 2010.

Future Scope Of Mobile TV:

As Korean companies bring new technologies to the U.S., broadcasters are

investigating simpler, cheaper ways to put shows on portable devices

Want to check out Friday Night Lights during your commute home? How about

Boston Legal? Good luck. Despite all the talk of watching live television on your

mobile phone or other portable device, the idea is more promise than reality these

days. What you can get, if you can get anything, is short, prerecorded video clips or

a handful of channels that your all-powerful wireless carrier has chosen for you.

All of that may be about to change. Two companies from Korea, land of the wireless

future, are bringing technology to the U.S. that will allow television stations to bypass

wireless carriers altogether and deliver programs directly to mobile phones. The

latest development on this front came on Apr. 3 when LG Electronics, in partnership

with Harris Corp. (HRS), unveiled new, inexpensive technology that allows stations

to zip local news and other video content to phones, portable video players, and in-

car entertainment systems within a 45-mile radius.

The announcement comes just as station owners are stepping up their efforts in

mobile television. A number of broadcasters are in the midst of negotiations to form a

coalition for mobile-TV technology. The talks, which have not been reported publicly,

are aimed at helping the services take off and could be announced as early as the

National Association of Broadcasters convention later this month. "We believe that

mobile TV is really the next killer application for broadcasters," says Brandon

Burgess, president and CEO of ION Media Networks, which is participating in the

negotiations. "There are a lot of broadcasters that are of the same mind."

The sudden emergence of direct-to-consumer broadcasting is a significant blow to

companies that have been advocating alternative approaches. They include

Qualcomm's (QCOM) MediaFlo, Crown Castle's (CCI) Modeo, and satellite radio

companies XM (XMSR) and Sirius (SIRI). MediaFlo, for example, has been working

with wireless carriers so that they can offer some television programming to their

customers.

Now, the Korean technology could bypass that approach, cutting out the wireless

carriers. "We don't need carrier partners," says Jay Adrick, vice-president at Harris'

broadcast communications division. Besides the LG and Harris announcement,

Samsung unveiled a similar technology earlier this year. TV broadcasters like the

idea that they will be able to keep control of their programming and advertising—

rather than becoming beholden to wireless operators. Burgess says that members of

the coalition, if it is formed, will decide on one technology standard, most likely LG's

or Samsung's. They will also determine whether to offer mobile TV for free, or to

charge a small fee for the service.

The potential alliance creates all sorts of problems for rivals. XM and Sirius have

been working for years on ways to deliver video to cars. Sirius is expected to finally

make video available in some 2008 model cars later this year. (To make matters

worse, the LG technology will allow TV stations to transmit radio signals—so XM and

Sirius may see more competition in their core radio business.)

Refrences:

1. https://en.wikipedia.org/wiki/Mobile_television#Market_structure

2. Jump up^ Clive's achievements Sinclair Research

3. Jump up^ Video and TV gear, Retrothing.com

4. http://www.niemanlab.org/2015/04/the-state-of-the-news-media-2015-newspapers-%E2%86

5. http://www.3g4g.co.uk/Tv/