Latest Football Team to Enter the EPL:

Norwich

Fan Base Area

=Location of Norwich

=Locations of other teams in the EPL

The Benefits of Norwich• They have a the Norwich Football Club but

they do not have a pro team competing in the EPL

• They are located on the mid-east coastline• They can steal the fans that have to travel

far to get to stadiums• The tourist attractions of the area and the

landscape

Fans of Norwich• People from the counties of:

• Lincolnshire• Norfolk• Suffolk• Essex• Nottinghamshire • Cambridgeshire • Northamptonshire • Leicestershire • Bedfordshire • Hertfordshire

                                                                           

Castle Mall, Norwich

                                                                           

Castle Mall, Norwich

Marketing• Market everywhere:

– News paper ads– Billboards– Flyers in town– TV ads– Radio Broadcasts (with the players too)

• The tourist attractions of the area and the landscape

• Hires players that the people like, some Brazilians and English national players

Business Partners

Stadium

Parking

Stadium

Marketing at the Games

• “Back stage passes” to meet the players after the game in the locker room

• Half time contests for money and prizes• Free gifts to the first 100 people who show

up to the game (balls and player’s player’s jersey’s)

• Pick a seat in the crowd that wins a prize

Marketing at the Games

• “Back stage passes” to meet the players after the game in the locker room

• Half time contests for money and prizes• Free gifts to the first 100 people who show

up to the game (balls and player’s player’s jersey’s)

• Pick a seat in the crowd that wins a prize

The Stadium• Will tie the size of the largest football stadium

in Europe• It will be modeled off of the FC Barcelona

stadium • Capacity of 98,600• Size will allow the possibility of hosting the

2014 FIFA World Cup• It will be real grass, Thermal Blue St.

Augustine Grass• It’s an open roof but the boxes are covered

Stadium Seating• Six levels• Touchline

seating• Goal line seating• 2 King Suites• 2 Queen Suites• 8 Club Seating• 21 Boxes

The Stadium King Suite £ 100,000 for full season

£ 8,500 for one game

Box Seating £ 25,000 for full season

£ 2,500 for one game

Queen Suite £75,000 for full season£ 5,000 for one game

Club Boxes £ 50,000 for full season

£ 3,500 for one game

£150 £100 £75 £50

£100

£75

£35

View of the Outside

View of the Inside…

Training Facilities

Community Relations

• Every time a goal is scored £100 is donated to a local charity

• Any time a player gets a hat-trick £1000 are donated to a local charity

• Also the players can go to a local pubs and hang out with the fans

• The total cost of the stadium will be and practice facilities £32,273,100,000

• The cost to enter the ELP and start the club £505,360,000

• Total cost £32,778,460,000 • Or about 2 billion dollars• The area is not residential so it wont affect the

locals • Increase the business at local stores and shops

Total Cost

Bibliography• http://www.premierleague.co.uk/• http://www.picturesofengland.com/England/towns2w/rec

ommendedonly• http://stadiums.football.co.uk/Germany/Olympiastadion-B

erlin.htm• http://www.uea.ac.uk/menu/campus_and_region/about_n

orwich.html• http://www.stadiumguide.com/noucamp.htm• http://www.commondreams.org/views05/0518-21.htm• http://www.x-rates.com/calculator.html• http://www.fcbarcelona.com/eng/historia/historia/

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