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Presented as a workshop for Saddleback College Interior Design students, Spring 2013
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Rebecca Knapp, MBABusiness Science
- Erik Qualman, Author
Mobile Social Media StatsAmericans spend ~2.7 hours a day socializing on their mobile devices
92% of mobile Internet is to socialize (compared to 79% on desktops)
People use their mobile phones 49% of the time for social networking
Over 1/3 of Facebook’s 600 million+ user base uses Facebook Mobile
50% of Twitter’s 165 million users use Twitter Mobile
200 Million+ YouTube views per day on a mobile device
30% of smartphone users access social networks via mobile browser
Women ages 35-54 are the most active group in mobile socialization
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall 7
4 Zones of Social Media Channels
I need to eat
I ate
This is where I eat
Why am I eating?
Look at this food!
I’m good at eating
Why did everyone eat and leave?
Let’s all eat together!
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall 13
The 4 PsThe marketing mix includes the 4 Ps of
Product, Price, Promotion, and Place.
The 5th P of MarketingToday, we need to add the fifth P to the
Marketing Mix.
The Role of Social Media in the Consumer Purchase ProcessIncrease Awareness
Influence Desire
Encourage Trial
Facilitate Purchase
Cement Brand Loyalty
What MUST you be on?
What should you be on?
Minnesota-based KSID Studio Interior Design. Built up almost 2,000 followers for its more
than 100 different boards “Chinoiserie” “Glamorous Boudoir” “Pool House Lighting”
Uses Pinterest to reflect its brand image rather than simply present its portfolio of work Highly recommended by experts for this particular
medium
Connects millions of homeowners, home design enthusiasts and home improvement professionals across the country and around the world
“With the largest residential design database in the world and a vibrant community powered by social tools, Houzz is the easiest way for people to get the design inspiration, project advice, product information and professional reviews they need to help turn ideas into reality.”
Houzz’s prominent “Find Local Pros” button allows users to find an interior designer within a specific radius of his or her home, browse photos of the design firm’s projects, and read reviews written by clients.
Interior designers can also interact directly with potential clients via the “Discussions” section, where users post public questions about their home environments and seek advice from other Houzz users.
Leading online platform to showcase & discover creative work
A must for interior designers and firmsCalled the “LinkedIn for creative professionals” Behance makes it easy to showcase your projects:
Each post prominently displays how many views it’s hadShows “appreciations” (thumbs up) and comments. Users clicking on a project thumbnail can then choose to
“follow” a particular user or firm and to send a direct message
A potential client can:Select the “Interior Design” categoryThen filter the results by location, most viewed,
most appreciated, most discussed, most recent, or by a specific content tag
This means there are dozens of ways for your firm to connect to the right audience.
Productivity Apps
Paper by Fifty Three
If you're looking to turn your iPad into a blank slate that you can easily, beautifully fill with anything from a sketch to a flow-chart, a list to an diagram, get Paper and get creating.
Productivity Apps
Google Goggles
Search by taking a picture: point your mobile phone camera at a painting, a famous landmark, a barcode or QR code, a product, a storefront, or a popular image.
Productivity Apps
CamScanner
Turns your phone into a scanner and fax machine. Auto-crops image, enhances image quality and
creates a PDF fileShares PDFs via email, fax or printed via
Internet, uploaded to cloud, and managed by tagging or searching.
Productivity Apps
Productivity Apps
Lets you post your long-term goals, and then strike off and distribute them across social networks as you surpass them.
Reconvene at 7:00 in BGS 233
What MUST you be on?
What should you be on?
ReferencesSocial Media for Interior Designershttps://www.doodlehome.com/blog/87d9f/social-media-for-interior-designers
The Best Social Media Marketing For Interior Design Firms Is Visual
http://info.means-of-production.com/blog/bid/256590/The-Best-Social-Media-Marketing-for-Interior-Design-Firms-is-Visual
Useful Resources on Social Media for Interior Designers
http://www.yuchenkuang.com/My-Research-Library/useful-resources-on-social-media-for-interior-designers.php
Step by Step Guide to Creating a Professional Houzz Page
http://cdn2.hubspot.net/hub/179740/file-271610781-pdf/A_Set_by_Step_Guide_To_Creating_A_Professional_Houzz_Page.pdf
Social Media Marketing for Designershttp://www.molloymanagement.com/interior-
designer-social-media-marketing/
Exposure of blogs benefits designers, readershttp://www.sfgate.com/homeandgarden/article/
Exposure-of-blogs-benefits-designers-readers-3172283.php
The Social Networkhttp://www.iida.org/resources/category/1/4/4/0/
documents/Social%20Network.pdf
Mashable – Interior Designhttp://mashable.com/category/interior-design/ Interior Designers: Expanding Your Reachhttp://www.interiorsandsources.com/article-
details/articleid/13499/title/expanding-your-reach.aspx
Social Media for Interior Designers (SlideShare
Presentation)http://www.slideshare.net/GeorgianneBrown/
social-media-for-interior-designers-7282140 How A Design Influencer Uses Social Mediahttp://www.rimonthly.com/Blogs/ridaily/May-
2013/Tweeting-About-Interior-Design/
Access this presentation and resources at: www.RebeccaKnapp.webs.com