Social Network Media And

Communication Workshop

For those who wish to leave the world a better place than they were born into.

Serena Wei Wei Gao

高玮玮

am IWhy am I here?

Structure1- Why? – Finding Purpose

- Who am I ? - Why are you here?

2- What? –What do we have to offer to this world?

- Communicating Climate Change - Our Stories (Discussion) - Why am I here? 3- How? – How can we organize ourselves?

- Introduction of Media Tools - How to use them? - How to Improve them?

How can we improve?

Questions For You

Listen to how you listen.

My Story

Click to see a video report!

-Research Assistant for a paper on Climate Change and Sea Level Rise for the World Business Council for Sustainable Development

Why are you here?

Structure1- Why? – Finding Purpose

- Who am I ? - Why are you here?

2- What? –What do we have to offer to this world?

- Communicating Climate Change - Our Stories (Discussion) - Why am I here? 3- How? – How can we organize ourselves?

- Introduction of Media Tools - How to use them? - How to Improve them?

How can we improve?

Questions For You

What does climate change mean

to you?

Our story…

Discussion

Listen to how you

listen

am IWhy am I here?

Why are we here? We see climate change as a symptom of the larger pattern of unsustainable development of the Industrial Age, which our current social, economic, political institutions and structures are based on. A structure based on extraction, manipulation and transportation of natural resources towards centralised locations.

The structure assumes natural resources including human beings are objects. Because the way we think are shaped and institutionalized, a product of the structure. We treat each other like objects, manipulate one another (or their minds).

It erodes relationships.

By assuming nature (and human beings) as objects, it assumes that nature and human are separated.

Our current economic structure assumes limited resources, and unlimited growth. It is constantly generating bubbles in order to sustain itself, and once bubbles burst, the structure squeezes itself, it has already done so during the financial crisis.

Kubler Ross Grief Cycle- Combat Climate Change Coalition – formed by all civic societies in HK- “Fight Against” Climate Change- “To avoid a future”…- Small individual behavior change matter…

So Why am I here? I am committed to the possibility of a conscious and benevolent

transition to a world where we can live together, all of us ‘face-to-face’ in a way that reflects the deep and natural interconnectedness and prior unity of our reality.

I am committed to a quality of individual and collective realization of ‘reality itself’ that is compassionate and loving.

This involves a kind of liberation from the way in which much of our collective attention has become fixed and institutionalized in the collective dream of the industrial era, its effects and our coping mechanisms.

How are you feeling at this moment?

Only A Point Of View

4 phases to a conversation

Polite Sustainable Difference

InquiryDialogue

Bohm Dialogue

1- Suspending assumptions 2- Acknowledge Each other as Collegues

3- Have a facilitator

What is your

Model of Change?

Discussion

Listen to how you

listen

Structure1- Why? – Finding Purpose

- Who am I ? - Why are you here?

2- What? –What do we have to offer to this world?

- Communicating Climate Change - Our Stories (Discussion) - Why am I here? 3- How? – How can we organize ourselves?

- Introduction of Media Tools - How to use them? - How to Improve them?

How can we improve?

Questions For You

Listen to how you listen.

Structure1- Why? – Finding Purpose

- Who am I ? - Why are you here?

2- What? –What do we have to offer to this world?

- Communicating Climate Change - Our Stories (Discussion) - Why am I here? 3- How? – How can we organize ourselves?

- Introduction of Media Tools - How to use them? - How to Improve them?

How can we improve?

Questions For You

Board of Coordinators

-Appoint Strategic Partners, Steering Committee Members, Project Managers-Has final decision power*

-*If red-flagged, decision can be put to vote (online or at a national forum)-Overruled if over majority of number of people who participated the voting

Today - Climate Chance Network Structure

Steering Committee Example of what they do:

Connect

Communicate

Collaborate

What everyone can do?

Connect

1- Outreach, Partnership, Sponsorship and Affiliation

- Student - Regional/Local Chapters of C.C (outreach) - Existing Student Group or Initiatives (affiliation)

- Professionals - Business (Sponsorship etc)

- NGO, Government. (partnership)

- Other youth Networks (partnership)

TO DO: A Google form will be emailed to you to input contact details whenever you go to conferences or meet people who had shown interests. When you Are running projects etc. Our team will support you withour professional CXM Contact Management database.

Connect

Communicate

External Communication - Branding Strategizing - Public Relations (Graphics & Posters) - Media Network (Photography & Video) - Internet (Website, Design Sketchbook (blog),)

- Press

Internal Communication - Huddle Workspace & File Management - Forum (Specific Projects) - Design-Sketchbook (Tumblr Blog)

Graphics & Posters - All materials must be sent posted on tumblr for at least one day for people to comment, or send Head of Communication Team for approval.

Media Network-Event Announcement: (send to Networkers to

publish) - Facebook- Google Calendar- Twitter- Design Sketchbook (tumblr blog)- Solu Sina

PRC China Counterpart - Website- Chinese and other language

translation needed

-Photography & Video (account details will be sent to you through email)

- You-tube Vimeo Flickr

Network Design Sketchbook PURPOSE1- Internal Network Design Discussions Tags: Connect Communicate Collaborate OR “Structure”2- Event Report, Opportunity Board Tags: 1- Event 2- Opportunities – Press Report - Activities - National Forum (Type)

Reflection & Evaluations3- Blog (Inspiration Sharing ) Tags: 1- Inspired 2-- WORDS MUSIC VIDEO PHOTOS STORIES LINKS NEWS 4- Dialogue with the outside world- Comments left on Website Dialogue Box or email Tags: 1- Dialogue 2-Postentially: Communicate Structure Inspired VIDEO

5- Resources Tags: 1- News etc.

DESIGN - DIALOGUE - EVENT - INSPIRED - ?

Branding Strategizing Professional and consistent image - Word Header/Footer - Email Templates and Signature, addresses - PPT Templates. - Namecard & T-shirts. - Consistent Style (Use of BLUE only exception needs good reason) - Consistent approach to change (in line with values of the world we envision or seek to create) - Consistent use of languages (approach to communicating climate change, see later)

Subjected to Change? Hell yeah! Technology is developing fast. In fact, Google has a new platform called Google Wave coming soon, so we might need to learn a new set of collaborative and communication tools.

Take 5 minutes to reflection onhow you listened to how you

listen.

Connect

Communicate

Collaborate

Collaborate - Volunteer Management - Individual and Project Evaluation - Climate Leadership Training Coordination - Program (i.e. I-Thank) Development

To Do: Make your profile post on our Sketchbook with your Southpark Character/Actual photograph

I-Thank Input into our i-thank database details of those who helped you in the process of running network or projects so we can give them tokens of appreciation

How can we improve it?

AParadigm

Shift

?

Thank you for listening, the most precious gift one can give to another human beings.