Socio-economic: classifying audiences by class

A Upper middle class

Top management, bankers, lawyers, doctors, other professionals

B Middle class Middle management, teachers, creative’s e.g. graphic designer

C1 Lower middle class

Office supervisors, junior managers, nurses, specialist clerical staff

C2 Skilled working class

Skilled worker, tradespersons (white collar)

D Working class Semi –skilled and unskilled manual workers (blue collar)

E Lowest level of income

Unemployment, students, pensioners, casual workers