LIFEBUOY
FELYCIA F. W.IVANLOUIS F.RISKA A.VIVIYANLIFEBUOY
The History
Lifebuoys Packaging, then and now
Lifebuoys vision and missionAs the worlds leading health soap,
Lifebuoy aims to make a difference by creating accessible hygiene
products (soap) and promoting healthy hygiene habits. With this in
mind, Lifebuoy aims to change the handwashing behaviour of 1
Billion people by 2015.
by 2015 the Lifebuoy brand aims to change the hygiene behaviour
of 1 Billion consumers across Asia, Africa and Latin America, by
promoting the benefits of handwashing with soap at key occasions,
thereby helping to reduce respiratory infections and diarrhoeal
disease, the worlds two biggest causes of child mortality.
TargetingGeographicRegions:DemographicAge: < 12 y.o >12
y.o SegmentationCountry: Indonesia, Bangladesh, Brazil, Vietnam,
Arab Saudi, IndiaAge : < 12
The targetingmarketforlifebuoyisallhouseholdswhocan affordbuying
soap and who want to fulfill everyday need that provides them
andtheirfamilywitha100antibacterialsolutionandcompleteprotection
from all germs bacteria andcleanliness from dirt.
Lifebuoybeliefthatchildrenarethepotentialagentforchangeandimpartingeducation
on the importance of hand washing with soap will enable them to
adopt early habit in life5
DifferentiationRed (lifebuoy active red)PositioningCuci tangan
pakai sabun10x melindungi kuman,10x lebih baik untuk perawatan
kulit.
Since 1894, has supported peope to have better personal hygiene.
The classic red bar of Lifebuoy soap and its distinctive medicated
carbolic smell was synonymous with cleanliness throughout the
twentieth century.
Lifebuoy productsThe Lifebuoy brand has, since 1894, supported
people in their quest for better personal hygiene. The classic red
bar of Lifebuoy soap and its distinctive medicated carbolic smell
was synonymous with cleanliness throughout the twentieth
century.Today, the Lifebuoy brand is more than the quintessential
bar of red soap. With its multiple soap variants and specially
designed body washes, Lifebuoy protects families from 10 infection
causing germs. These, along with its range of liquid hand washes
and hand sanitizers ensure daily hygiene and freshness for the
entire family.6
Lifebuoys Social programSebagai sabun antibakteri no 1 di Dunia,
visi kami adalah membawa kesehatan dan kebersihan untuk satu miliar
orang.
