CEMSa&onal  

Virtual  Reality  for  Coursera Technology  Enabled  Business  Innova<on

COURSERA  WILL  BRING  THE  FLIGHT  SIMULATOR  TO  ONLINE  EDUCATION  THROUGH  VIRTUAL  REALITY  

NEW  OPPROTUNITIES  AND  BENEFITS  

for  online  educa<on

SHAPE  NEW    TRENDS    

through  VR

DYNAMIC  MARKET  of  MOOCs  

empowering  students

ENHANCED  LEARNING  EXPERIENCE  through  hands-­‐on  approach

COURSERA  HAS  CAPABILITIES  to  innovate

STRATEGIC  PARTNERSHIPS  AS  KEY  FACTOR  for  success

               OVERVIEW                            VR              COURSERA                OPTIONS   EVALUATION   CONCLUSION   1  

www.bestppt.com

VR’S IMPACT ON EDUCATION

WHAT IS VR?

—  Interac7on  with  objects  and  designs  

—  Hands-­‐on  approach  and  exercise  

—  New  learning  experiences  with  visuals  

—  Ac7ve  learning  

—  Collabora7on  with  colleagues  Adapta7on  of  VR  speeds  up  with  the  introduc7on  of  new  devices

VR  is  about  crea7ng  environments  which  give  users  a  feeling  of  being  in  real  or  imagined  worlds    

VIRTUAL  REALITY  IS  A  TECHNOLOGY  THAT  ENABLES  INNOVATION  IN  THE  EDUCATION  INDUSTRY  

2                  OVERVIEW                            VR              COURSERA                OPTIONS   EVALUATION   CONCLUSION  

COURSERA  WILL  GAIN  A  COMPETITIVE  ADVANTAGE  BY  IMPLEMENTING  VR  

DATA  DISTRIBUTION    •  Database  of  students’  

performance  can  be  purchased  

VR  COURSES  •  New  VR  courses  

provided  in  addi7on  to  current  courses  

ENTERPRISE  MODEL  •  Training  programs  for  

companies  

IDEA  •  Implementa7on  of  VR  

courses  •  Improvement  of  students’  

learning  experience  

COURSERA  •  1000  courses  •  15  million  users    •  120  universi7es  

15%

5% 80%

               OVERVIEW                            VR              COURSERA                OPTIONS   EVALUATION   CONCLUSION   3  

1 2 3

PASSIVE  WATCHING  IN  VR  

•  No  interac<on •  Learning  content  

provided  as  360°  videos

INTERACTIVE  HANDS-­‐ON  VR  EXPERIENCE  

•  Real  applica<on  of  learning

•  Skill  training  and  learning  simula<on  in  virtual  world

REAL-­‐TIME  TAILORED  VR  CLASSES  

•  Real-­‐<me  interac<on  with  professors  and  students

•  Closest  applica<on  of  reality

THREE  OPTIONS  THAT  ENABLE  COURSERA  TO  IMPLEMENT  VR  IN  THEIR  BUSINESS  MODEL  

               OVERVIEW                            VR              COURSERA                OPTIONS   EVALUATION   CONCLUSION   4  

OPTION  2:  HANDS-­‐ON  VR  IS  THE  MOST  PROMISING  OPTION  FOR  COURSERA’S  BUSINESS  INNOVATION  

Project  scope Cost Feasibility Accessibility Learning  

experience

O1:  Passive  Watching

O2:  Hands-­‐On  VR

O3:  Real-­‐&me  

Very  high   High   Medium   Low   Very  low  

               OVERVIEW                            VR              COURSERA                OPTIONS   EVALUATION   CONCLUSION   5  

VIRTUAL  REALITY  APPLICATION  INDICATES  TREMENDEOUS  IMPROVEMENTS  OF  LEARNING  IN  VARIOUS  FIELDS    

7  

Increased  learnings  

/  Medical  

 E.g.  

Simula7ng  cellular  procesesses  

Improved  designs  

/  Design  

 E.g.    

Room  interior  design  

Applicable  skills  

/  Engineering  

 

E.g.    Assembly  of  engines    

   

Career  benefits  /  

Technicians    

Solving  real  life  problems  

 in  virtual  context  

Job  trainings  /  

Companies    

E.g.  Safety  trainings    

sponsored    by  companies      

Applica7on  of  Op7on  2  

               OVERVIEW                            VR              COURSERA                OPTIONS   EVALUATION   CONCLUSION   6  

5  STEPS  TOWARDS  THE  IMPLEMENTATION  OF  VR  

PARTNERING VR

DEVELOPERS

Find  partner  with  the  right  VR  experience

Introduce  the  prototype  to  

universi<es  and  nego<ate  courses  

PARTNERING UNIVERSITIES

PRODUCTION

Shoo<ng  and  

development  of  courses  

Marke<ng  campaign  and  

constant  feedback  

LAUNCH OF COURSES

NEW REVENUE STREAMS

Data  distribu<on  and  enterprise  

model

               OVERVIEW                            VR              COURSERA                OPTIONS   EVALUATION   CONCLUSION   7  

COURSERA  WILL  BE  PROFITABLE  AFTER  SECOND  YEAR  OF  LAUNCHING  VR  COURSES  

YEAR  1   YEAR  2  

-­‐3.819.000   -­‐5.442.000  

2.670.000   6.798.000  +154%  

+42%  

-­‐1.149.000   1.356.000  

Courses  

Data  distribu7on  

Enterprise  model  

Courses  

Data  distribu7on  

Enterprise  model  

REVENUE  

COSTS  

               OVERVIEW                            VR              COURSERA                OPTIONS   EVALUATION   CONCLUSION   8  

BY  IDENTIFYING  AND  MITIGATING  THE  RISKS,  COURSERA’S  NEW  BUSINESS  MODEL  IS  MORE  LIKELY  TO  SUCCEED  

•  Partnerships  with  universi7es  and  VR  developers  HIGH  COSTS  

•  Referral  programs  •  Increased  VR  acceptance  DEMAND  TOO  LOW  

•  Subs7tu7on  of  VR  devices  ACCESSIBILTY  

•  Partnership  with  VR  developers  and  Quality  Assurance  QUALITY  OF  CONTENT  

•  Reputable  new  technology  INSUFFICIENT  CONTENT  

•  Constantly  searching  for  new  coopera7on  possibili7es  POWER  OF  SUPPLIERS  

RISKS   MITIGATIONS  

               OVERVIEW                            VR              COURSERA                OPTIONS   EVALUATION   CONCLUSION   9  

VIRTUAL  REALITY  WILL  BRING  MAJOR  BENEFITS  TO  COURSERA  

+92%  a^en7on  level  

$1.35  Mio    Profit  

The  technology  a^racts  more  users  to  the  website  and  other  courses.  

Increase  in  Users  

Stronger  Partnerships  Strengthen  7es  with  Universi7es.  

•  Online  educa7on  market  offering  growth  poten7al  

•  VR  offers  a  compe77ve  advantage  

•  First-­‐mover  advantage  

•  “The  best  possible  educa7on,  universally  accessible”  

•  Bigger  range  of  classes  

Analysis  

Partnerships  with  headset  providers,  availability  in  developing  countries  

               OVERVIEW                            VR              COURSERA                OPTIONS   EVALUATION   CONCLUSION   10