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RT392
WEEK 02.
DHURAKIJ PUNDIT UNIVERSITY
COMMUNICATIONS ARTS
MORRAGET
- - - (Social Media) - - Digital Platform -
! WEEK 02.
LEARN ACTION
TIPs
Facebook Fanpage
- Censor TV
! ?
GEN G.I. Generation
"Lost Generation"
.. 2444-2467 : 2
2
GEN
.. 2468-2488
2
GEN
GEN
.. 2489 2507 : 2
GEN
GEN
.. 2508-2522 Baby boomer
GEN
GEN
.. 2523-2543
GEN
GEN
.. 2540 > Generation Z Gen-Z (Tech Savvy)
GEN
GEN
..2553 Gen Y Z
Z
Born : 2009 Gen Alpha
?!
Born : 2009 Gen Alpha
?! ONLINE & DIGITAL
ONLINE
OFFLINE
?
!?
?
, Social Media Facebook, Twitter, YouTube, Pandora Gmail
MEMO
Samsung E-mart E-commerce 22,000 Emart
LED (Smart Refrigerator)
APP
WiFi Cloud computing
Status
INTERNET OF THINGS
INTERNET OF THINGS
iOT
Kevin Ashton
Internet of Things
1999 Auto-ID Center
Massachusetts Institute of Technology
RFID Sensors
iOT 2000 Smart
smart device, smart grid, smart home, smart network, smart intelligent transportation
SMART DEVICES
RFID Sensors DEVICES INTERNET iOT
A wireless sensor network
(WSN)
file:///C:/Users/Morrakot.Rieanthong/Desktop/[IFA 2015] Samsung IoT film - 'In Sync with Life'.mp4
SOCIAL MEDIA ONLINE MEDIA
SOCIAL MEDIA ONLINE MEDIA
Talk of the town
(Content Sharing)
>
one-to-many > many-to-many
>
Social Media (Influencer)
>
Audience > Content Creator
>
SOCIAL MEDIA ONLINE MEDIA
Weblog (Content Management System: CMS)
Post HTML web site
(Chronological Order)
Twitter Blog Post 140
Twitter (What are you doing?)
Twitter Brand (CRM) Twitter Social Network Feature Microblog
Profile (Info) (Photo) (Note) (Video) Social Networking Invite Friend Find Friend
Social Bookmarking Bookmark Bookmark Campaign
Social Media
Forums
upload Youtube Video Hub MASS Viemo Video Hub Instagram MASS Flickr,Multiply
24
FB ........!?
Content LIKE
SHARE
48% (, ) - 17% () - 13 % (,,) - 11% () - 11%
48% (, ) - 17% () - 13 % (,,) - 11% () - 11%
(connect with friends) (inform my friends) (make friends feel something) , (persuade my friends)
82% 18% 2 3 5% 4 !
() 3 1) 2) , 3)
RT392
WEEK 02.
DHURAKIJ PUNDIT UNIVERSITY
COMMUNICATIONS ARTS
MORRAGET