WORD OF MOUTH ADVERTISINGWORD OF MOUTH ADVERTISING

PREPARED AND PRESENTED BY :- PREPARED AND PRESENTED BY :- SHVETA BHATIASHVETA BHATIA

Word of mouth, is a reference to the passing of information from person to person. This includes any type of human

communication, e.g. face to face, telephone, email.

WOMM is based on driven customer satisfaction, two-way dialog and transparent communications.

WOMM is based on the principle that uses “influencers” to spread a message – online and offline.

Key to WOMM is how many important influencers you reach not how many people/consumers.

TYPES OF WORD OF TYPES OF WORD OF MOUTH MOUTH

MARKETING/MARKETING/ADVERTISINGADVERTISING

• Referral Programs: Referral Programs: Creating tools that enable satisfied customers to refer their Creating tools that enable satisfied customers to refer their friends.friends.

• Buzz Marketing: Buzz Marketing: Using high-profile entertainment or news to get people to talk Using high-profile entertainment or news to get people to talk about your brand. about your brand.

• Viral Marketing: Viral Marketing: Creating entertaining or informative messages that are designed Creating entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by email.to be passed along in an exponential fashion, often electronically or by email.

• Community Marketing: Community Marketing: Forming or supporting niche communities that are likely Forming or supporting niche communities that are likely to share interests about the brand (such as user groups, fan clubs, and discussion to share interests about the brand (such as user groups, fan clubs, and discussion forums)forums)

• Product Seeding: Product Seeding: Placing the right product into the right hands at the right time, Placing the right product into the right hands at the right time, providing information or samples to influential individuals.providing information or samples to influential individuals.

• Influencer Marketing:Influencer Marketing: Identifying key communities and opinion leaders who are Identifying key communities and opinion leaders who are likely to talk about products and have the ability to influence the opinions of likely to talk about products and have the ability to influence the opinions of others.others.

WOMM STRATEGYWOMM STRATEGYStart with “listening” online about what people are saying about

your product to get the unfiltered insights.A. Monitoring- Blog Monitoring, News Alerts, Online Discussion

FORUMS

B. Customer Service department (INSTALING CRM System)

Encouraging communications- Develop or use tools that make telling and sharing with friends, family, etc. easy to execute

- Giving “influencers” and consumers something exciting to talk about- Good product or service, excellent customer service

- Targeting authoritative “influencers” and their communities

- Engaging in transparent conversations- Participate in online blogs, forums

Planning a WOMM CampaignPlanning a WOMM Campaign• Set goals and objectives

• Define target audience

• Brainstorm about an idea

• Plan and develop a message that travels

• Identify and select the “Influencers”

• Motivate and empower the “Influencers”

• Keep “Influencers” motivated and engaged

• Track and measure results