-
Agile
@i2key
IDEACASH
-
Problem/Solution Fit
Product/Market Fit Scaling
Retention CAC < LTV
/
/
MVP
MVP
MVP
SoEAgileSoE SoEAgile SoRWaterFall
CPA
CVRUI/UX /
(ObjC->Swift)
&
ALL()
-
Acquisition
Retention
Churn
Referral
Activation
Revenue
AARRR
-
Acquisition
Retention
Churn
Revenue
Activation
Retention
-
Acquisition
Retention
Churn
Referral
Activation
Revenue
CAC < LTV
-
Acquisition
Retention
Churn
Referral
Activation
Revenue
etc
-
Problem/Solution Fit
Product/Market Fit Scaling
Retention CAC < LTV
/
/
MVP
MVP
MVP
SoEAgileSoE SoEAgile SoRWaterFall
CPA
CVRUI/UX /
(ObjC->Swift)
&
ALL()
-
Problem/Solution Fit
Product/Market Fit Scaling
Retention CAC < LTV
/
/
MVP
MVP
MVP
SoEAgileSoE SoEAgile SoRWaterFall
CPA
CVRUI/UX /
(ObjC->Swift)
&
ALL()
IDEACASH
-
IDEACASH
-
100%
-
100%
-
A A A A A A A A A A A A A A A
B
C
B
C
B
C
B
C
B
C
B
C
B
C
B
C
B
C
B
C
B
C
B
C
B
C
B
C
B
C
A A A A A
A A A A A
A A A A A
B B B B B
B B B B B
B B B B B
C C C C C
C C C C C
C C C C C
1w
2w
3w
3w 3w
3w
ABC15
-
A A A A A A A A A A A A A A A
B
C
B
C
B
C
B
C
B
C
B
C
B
C
B
C
B
C
B
C
B
C
B
C
B
C
B
C
B
C
A A A A A
A A A A A
A A A A A
B B B B B
B B B B B
B B B B B
C C C C C
C C C C C
C C C C C
1w
2w
3w
3w 3w
3w
ABC15
100%
-
A A A A A A A A A A A A A A A
B
C
B
C
B
C
B
C
B
C
B
C
B
C
B
C
B
C
B
C
B
C
B
C
B
C
B
C
B
C
3w
3w 3w
ABC15
-
1100% SOR
A B C
Resource
30% 30% 40%
100% ()
1
-
A A A A A
A A A A A
A A A A A
B B B B
B B B B
B B B B
C C C
C C C
C C C
1w
2w
ABC15
A
A
A
B B
B B
B B
A
-
A
Resource
Resource Resource
/ SOE
-
A A A A A A A A A A A A A A A
B
C
B
C
B
C
B
C
B
C
B
C
B
C
B
C
B
C
B
C
B
C
B
C
B
C
B
C
B
C
A A A A A
A A A A A
A A A A A
B B B B
B B B B
B B B B
C C C
C C C
C C C
1w
2w
3w 3w
3w
ABC15
A
A
A
B B
B B
B B
10
-
A A A A A A A A A A A A A A A
B
C
B
C
B
C
B
C
B
C
B
C
B
C
B
C
B
C
B
C
B
C
B
C
B
C
B
C
B
C
A A A A A
A A A A A
A A A A A
B B B B B
B B B B B
B B B B B
C C C C C
C C C C C
C C C C C
1w
2w
3w
3w 3w
3w
ABC15
100%
10
-
10
-
2
10
-
UI/UXKPI
10
-
High
HighLow
Low
100%
100%
Variation
This is Lean https://www.amazon.co.jp/dp/919803930X/The
Efficiency Matrix -
-
High
HighLow
Low
100%
100%
Variation
This is Lean https://www.amazon.co.jp/dp/919803930X/The
Efficiency Matrix -
/ (:) (:)
(:100%)
(:)
-
High
HighLow
Low
Variation
100%
100% /
(:) (:)
(:100%)
(:)
-
High
HighLow
Low
VariationWaterFallSoR
AgileSoE
-
High
HighLow
Low
SoR
SoE
WaterFall
Agile
-
High
HighLow
Low
SoR
SoE
WaterFall
Agile
-
High
HighLow
Low
SoR
SoE
WaterFall
Agile
-
Problem/Solution Fit
Product/Market Fit Scaling
Retention CAC < LTV
/
/
MVP
MVP
MVP
SoEAgileSoE SoEAgile SoRWaterFall
CPA
(ObjC->Swift)
&
ALL()
CVRUI/UX /
-
SEO
SEM
ETC
if(isBooked){
}
SEO
SEM
ETC
0
CVR
CVRUI/UX
-
1st week 2nd week 3rd week 4th week 5th week 6th week 7th we
1st week 2nd week 3rd week 4th week 5th week 6th week 7th we
CVR
CVR
0 0 0 0 0 0 +3
0 0 +1 +1 +1+1 +10 0 +1 +1+10 00 0 +10 0 0 0
or
KPI
or
KPI
release
ABC
00.751.5
2.253
1st week 2nd week 3rd week 4th week 5th week 6th week 7th w
00.75
1.52.25
3
1st week 2nd week 3rd week 4th week 5th week 6th week 7th w
ABC
-
1st week 2nd week 3rd week 4th week 5th week 6th week 7th we
1st week 2nd week 3rd week 4th week 5th week 6th week 7th we
CVR
CVR
0 0 0 0 0 0 +3
0 0 +1 +1 +1+1 +10 0 +1 +1+10 00 0 +10 0 0 0
or
KPI
or
KPI
release
ABC
00.751.5
2.253
1st week 2nd week 3rd week 4th week 5th week 6th week 7th w
00.75
1.52.25
3
1st week 2nd week 3rd week 4th week 5th week 6th week 7th w
ABC
-
1st week 2nd week 3rd week 4th week 5th week 6th week 7th we
CVR0 0 +1 +1 +1+1 +10 0 +1 +1+10 00 0 +10 0 0 0
or
KPI0
0.751.5
2.253
1st week 2nd week 3rd week 4th week 5th week 6th week 7th w
A
BC
-
1st week 2nd week 3rd week 4th week 5th week 6th week 7th we
CVR0 0 +1 +1 +1+1 +10 0 +1 +1+10 00 0 +10 0 0 0
or
KPI0
0.751.5
2.253
1st week 2nd week 3rd week 4th week 5th week 6th week 7th w
A
BC
Scrum
Sprint#1 Sprint#2 Sprint#3
-
20
-
1st week 2nd week 3rd week 4th week 5th week 6th week 7th we
CVR0 0 +1 +1 +1+1 +10 0 +1 +1+10 00 0 +10 0 0 0
or
KPI0
0.751.5
2.253
1st week 2nd week 3rd week 4th week 5th week 6th week 7th w
A
BC
ScrumSprint#1 Sprint#2 Sprint#3
+1
API API
Front
20
-
+1
API API
Front
(
BDD
Front&API()
()
() ()
+1
DevOps
20
-
DevOps
20
-
UX
=
20
-
+1
API API
Front
(
BDD
Front&API()
()
() ()
+1
DevOps
20
-
+1
API API
Front
(
BDD
Front&API()
()
() ()
+1
DevOps
-
1st week 2nd week 3rd week 4th week 5th week 6th week 7th we
CVR0 0 +1 +1 +1+1 +10 0 +1 +1+10 00 0 +10 0 0 0
or
KPI0
0.751.5
2.253
1st week 2nd week 3rd week 4th week 5th week 6th week 7th w
A
BC
Scrum
Sprint#1 Sprint#2 Sprint#3
()
-
PBL
MTG
MTG
Sprint/2weeks /Day
PBL
-
PBL
MTG
MTG
Sprint/2weeks /Day
()
-
A B
()
-
3
3 10%2
-
100
100
10%
-
:
http://www.slideshare.net/clevergirl/ux-jackson-2013-oneday-lean-startup-workshop
3
3
-
2
-
2
10%
-
A B
()
-
1st week 2nd week 3rd week 4th week 5th week 6th week 7th we
CVR0 0 +1 +1 +1+1 +10 0 +1 +1+10 00 0 +10 0 0 0
or
KPI0
0.751.5
2.253
1st week 2nd week 3rd week 4th week 5th week 6th week 7th w
A
BC
Sprint#1 Sprint#2 Sprint#3
A B A
-
PBL
MTG
MTG
Sprint/2weeks /Day
()
-
MVP
-
Problem/Solution Fit
Product/Market Fit Scaling
Retention CAC < LTV
/
/
MVP
MVP
MVP
SoEAgileSoE SoEAgile SoRWaterFall
CPA
(ObjC->Swift)
&
ALL()
CVRUI/UX /
-
MVP
whenwhat
amount
whenwhat
amount
whenwhat
amount
whenwhat
amount
pullpullpull
push push push
-
30
-
pull
pull
pull pull
pull
30
-
MVP
()
push
pushpush
push
push
30
-
BML
BML
pullpullpull
MVPpush push push
BUILD MEASURE LEARN
BUILD MEASURE LEARN
-
Sprint #N
Sprint #N+1
Sprint #N+2
Sprint #N-1
1Q 2Q 3Q
CVR UI/UXCVR
Web #1 Web #2 Web #3
API() 3WF
() 2
-
1st week 2nd week 3rd week 4th week 5th week 6th week 7th we
CVR0 0 +1 +1 +1+1 +10 0 +1 +1+10 00 0 +10 0 0 0
or
KPI0
0.751.5
2.253
1st week 2nd week 3rd week 4th week 5th week 6th week 7th
A
BC
A
B
UI/IX
C C C
C
-
1st week 2nd week 3rd week 4th week 5th week 6th week 7th we
CVR0 0 +1 +1 +1+1 +10 0 +1 +1+10 00 0 +10 0 0 0
or
KPI0
0.751.5
2.253
1st week 2nd week 3rd week 4th week 5th week 6th week 7th
A
BC
A
B
C
UI/IX (APIFIX)
C
-
1st week 2nd week 3rd week 4th week 5th week 6th week 7th we
CVR0 0 +1 +1 +1+1 +10 0 +1 +1+10 00 0 +10 0 0 0
or
KPI0
0.751.5
2.253
1st week 2nd week 3rd week 4th week 5th week 6th week 7th
A
BC
1st week 2nd week 3rd week 4th week 5th week 6th week 7th we
CVR 0 0 0 0 0 0 +3
or
KPI
release
ABC
00.75
1.52.25
3
1st week 2nd week 3rd week 4th week 5th week 6th week 7th w
-
- -
- -
- Feature Toggle -
-
-
DONE
-
1st week 2nd week 3rd week 4th week 5th week 6th week 7th w
CVR 0 0 0 0 0 0 +3
or
KPI
release
ABC
00.751.5
2.253
1st week 2nd week 3rd week 4th week 5th week 6th week 7th
Sprint#1 Sprint#2 Sprint#3
-
How Much
VS How Little
-
1st week 2nd week 3rd week 4th week 5th week 6th week 7th we
1st week 2nd week 3rd week 4th week 5th week 6th week 7th we
CVR
CVR
0 0 0 0 0 0 +3
0 0 +1 +1 +1+1 +10 0 +1 +1+10 00 0 +10 0 0 0
or
KPI
or
KPI
release
ABC
00.751.5
2.253
1st week 2nd week 3rd week 4th week 5th week 6th week 7th w
00.75
1.52.25
3
1st week 2nd week 3rd week 4th week 5th week 6th week 7th w
ABC
-
1st week 2nd week 3rd week 4th week 5th week 6th week 7th we
1st week 2nd week 3rd week 4th week 5th week 6th week 7th we
CVR
CVR
0 0 0 0 0 0 +3
0 0 +1 +1 +1+1 +10 0 +1 +1+10 00 0 +10 0 0 0
or
KPI
or
KPI
release
ABC
00.751.5
2.253
1st week 2nd week 3rd week 4th week 5th week 6th week 7th w
00.75
1.52.25
3
1st week 2nd week 3rd week 4th week 5th week 6th week 7th w
ABC
How Much
How Little
-
IDEACASH
-
Agile
