2013 China Mobile Game Industry Trend (Chinese Version by 91.com)

1-N

ov

8-N

ov

15-N

ov

22-N

ov

29-N

ov

6-D

ec

13-D

ec

20-D

ec

27-D

ec

3-J

an

10-J

an

17-J

an

24-J

an

31-J

an

7-F

eb

14-F

eb

21-F

eb

28-F

eb

7-M

ar

14-M

ar

21-M

ar

充值金额用户规模充值金额用户规模

数据来源：91移动开放平台，2013.05

回合制角色扮演

策略卡牌

角色扮演

棋牌游戏

策略游戏

动作冒险

射击游戏

模拟养成

休闲益智

塔防游戏

体育竞技 0%

1%

1%

1%

2%

3%

7%

8%

23%

23%

31%

2013年01月

0%

1%

1%

1%

2%

6%

6%

6%

18%

34%

27%

2013年02月

0%

1%

1%

1%

2%

8%

4%

7%

17%

29%

31%

2013年03月


0%

5%

10%

15%

20%

25%

30%

35%

1-N

ov

8-N

ov

15-N

ov

22-N

ov

29-N

ov

6-D

ec

13-D

ec

20-D

ec

27-D

ec

3-J

an

10-J

an

17-J

an

24-J

an

31-J

an

7-F

eb

14-F

eb

21-F

eb

28-F

eb

7-M

ar

14-M

ar

21

-Ma

r

市场份额市场占有率


0%

5%

10%

15%

20%

25%

30%

35%

40%

1-N

ov

8-N

ov

15-N

ov

22-N

ov

29-N

ov

6-D

ec

13

-De

c

20

-De

c

27

-De

c

3-J

an

10-J

an

17-J

an

24-J

an

31-J

an

7-F

eb

14

-Fe

b

21

-Fe

b

28

-Fe

b

7-M

ar

14-M

ar

21-M

ar



0%

5%

10%

15%

20%

25%

30%

35%

40%

1-N

ov

8-N

ov

15-N

ov

22-N

ov

29-N

ov

6-D

ec

13

-De

c

20

-De

c

27

-De

c

3-J

an

10-J

an

17-J

an

24-J

an

31-J

an

7-F

eb

14

-Fe

b

21

-Fe

b

28

-Fe

b

7-M

ar

14-M

ar

21-M

ar



0%

2%

4%

6%

8%

10%

12%

14%

1-N

ov

8-N

ov

15-N

ov

22-N

ov

29-N

ov

6-D

ec

13-D

ec

20-D

ec

27-D

ec

3-J

an

10-J

an

17-J

an

24-J

an

31-J

an

7-F

eb

14-F

eb

21-F

eb

28-F

eb

7-M

ar

14-M

ar

21-M

ar



0%

5%

10%

15%

20%

25%

30%

35%

40%

1-N

ov

8-N

ov

15-N

ov

22-N

ov

29-N

ov

6-D

ec

13-D

ec

20-D

ec

27-D

ec

3-J

an

10-J

an

17-J

an

24-J

an

31-J

an

7-F

eb

14-F

eb

21-F

eb

28-F

eb

7-M

ar

14-M

ar

21-M

ar



0%

2%

4%

6%

8%

10%

12%

1-N

ov

8-N

ov

15-N

ov

22-N

ov

29-N

ov

6-D

ec

13-D

ec

20-D

ec

27-D

ec

3-J

an

10-J

an

17-J

an

24-J

an

31-J

an

7-F

eb

14-F

eb

21-F

eb

28-F

eb

7-M

ar

14-M

ar

21-M

ar



0%

5%

10%

15%

20%

25%

30%

1-N

ov

8-N

ov

15-N

ov

22-N

ov

29-N

ov

6-D

ec

13-D

ec

20-D

ec

27-D

ec

3-J

an

10-J

an

17-J

an

24-J

an

31-J

an

7-F

eb

14-F

eb

21-F

eb

28-F

eb

7-M

ar

14-M

ar

21-M

ar



0%

2%

4%

6%

8%

10%

12%

1-N

ov

8-N

ov

15-N

ov

22-N

ov

29-N

ov

6-D

ec

13-D

ec

20-D

ec

27-D

ec

3-J

an

10-J

an

17-J

an

24-J

an

31-J

an

7-F

eb

14-F

eb

21-F

eb

28-F

eb

7-M

ar

14-M

ar

21-M

ar



35% 36%

41%

31% 29%

25% 25%

13% 16%

19%

15% 16%

11% 9%

4% 7% 7% 7%

8%

5% 4%

角色扮演棋牌游戏动作冒险休闲益智策略卡牌策略游戏回合制角色扮演

次日上线率 7日上线率 30日上线率


50%

45% 48%

52%

37%

33% 33%

16% 12%

14% 19%

15% 10% 8%

7% 6% 6% 9% 10%

6% 5%

角色扮演棋牌游戏动作冒险休闲益智策略卡牌策略游戏回合制角色扮演

2天以上 7天以上 14天以上



游戏品类所有用户新增用户

月ARPU 付费率月ARPU 付费率

回合制角色扮演￥428 4.53% ￥297 3.12%

策略游戏￥341 3.41% ￥160 2.15%

动作冒险￥310 4.39% ￥121 5.32%

策略卡牌￥307 5.61% ￥229 4.62%

角色扮演￥258 4.93% ￥178 4.21%

模拟养成￥209 1.27% ￥136 1.23%

射击游戏（俯视、卷轴）￥156 2.74% ￥85 2.34%

棋牌游戏￥136 2.25% ￥57 2.06%

塔防游戏￥82 10.15% ￥81 9.37%

休闲益智￥37 0.91% ￥30 0.89%

游戏分类次日上线率 3日上线率 4日上线率 5日上线率 6日上线率 7日上线率 15日上线率 30日上线率


(SRPG) 24.80% 15.84% 12.88% 11.19% 9.92% 9.27% 5.77% 3.75%

角色扮演

(RPG) 37.89% 26.88% 22.27% 19.41% 17.48% 16.03% 9.23% 5.66%

策略游戏

(SLG) 25.31% 17.67% 14.44% 12.73% 11.63% 10.89% 6.95% 4.87%

棋牌游戏

(TAB) 35.75% 25.56% 21.63% 19.30% 17.37% 16.01% 9.94% 7.13%

策略卡牌

(CAG-RPG) 28.94% 21.73% 19.04% 17.47% 16.30% 15.48% 11.40% 8.43%

模拟养成

(TCG) 32.75% 22.91% 19.30% 17.52% 16.77% 16.60% 11.51% 8.09%

休闲益智

(PLZ) 31.30% 23.48% 19.51% 17.55% 16.12% 15.12% 9.98% 6.63%

动作冒险

(AAG) 32.60% 21.99% 18.17% 15.91% 14.26% 13.18% 7.78% 4.47%

射击游戏

(俯视、卷轴类) 28.70% 19.09% 15.40% 12.93% 11.22% 10.06% 4.86% 2.07%

塔防游戏

(TD) 13.00% 8.23% 6.01% 4.37% 3.83% 3.29% 1.83% 1.00%

游戏分类 2天以上 3天以上 4天以上 5天以上 6天以上 1周以上 2周以上 3周以上 1月以上


(SRPG) 32.77% 18.77% 13.68% 11.02% 9.31% 8.23% 4.77% 3.45% 2.38%

角色扮演

(RPG) 48.87% 33.20% 25.62% 20.91% 17.51% 15.13% 7.37% 4.48% 2.49%

策略游戏

(SLG) 32.84% 20.64% 16.07% 13.42% 11.62% 10.46% 5.84% 4.45% 2.74%

棋牌游戏

(TAB) 49.75% 34.00% 26.42% 21.54% 17.95% 15.53% 7.15% 4.15% 2.58%

策略卡牌

(CAG-RPG) 37.32% 25.76% 21.19% 18.52% 16.51% 15.16% 10.31% 7.73% 5.16%

模拟养成

(TCG) 44.05% 31.10% 24.71% 20.60% 17.54% 15.56% 8.28% 5.67% 2.72%

休闲益智

(PLZ) 47.63% 33.48% 25.81% 20.65% 16.85% 14.31% 6.00% 2.89% 0.66%

动作冒险

(AAG) 42.40% 26.06% 19.49% 15.79% 13.29% 11.63% 6.40% 4.40% 2.69%

射击游戏

(俯视、卷轴类) 40.42% 24.77% 17.57% 13.19% 10.15% 8.19% 2.84% 1.47% 0.72%

塔防游戏

(TD) 27.49% 10.70% 4.79% 2.18% 1.21% 0.86% 0.37% — —

Entertainment & Humor

2013 China Mobile Game Industry Trend (Chinese Version by 91.com)