Group X –

Mingder Footware

Delilah Bai 498200460Amberdine Sung 498200472

Steve Chou 408200056

AOT Final Presentation, June 17th

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Introduction:

Mingder Shoe Pads

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Features of Mingder Shoe Pads

• Rich clinical experience in foot biomechanics.( 足部生物力學 )

• Carefully measured and designed according to different foot structures and problems of every customer.

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Functions of Mingder Shoe Pads

• Help the body bones to grow in the right order and arrangement.

• Help the body muscles to work in the best faculty.

• Help to properly release and divide the pressure of human feet.

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Diverse Types of Mingder Shoe Pads

• Shoe pads for:Children

Special Decompression

Golf

LadyGentleman

High-heel shoes

Walking

SportMagnet plus

Promotion Method I:

Video

Materials

Volume 1

• Goal Catch people’s attention and make

Mingder a known brand

• How? Rabbits wearing Mingder’s logo

“adventure” through Taipei!

Sample - Volume 1Rémi Kangaroo

(to be continued…)http://www.youtube.com/watch?v=81szj1vpEu8

Volume 2

• Goal Impress people and make Mingder

remembered

• How? A warm and touching ending for the

rabbits’ story.

Sample - Volume 2大眾銀行 – Dream Ranger

Coming soon! http://www.youtube.com/watch?v=NBojqF2_Wlk

Promotion Method II:

Games

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Principles of Popular Games

• Quick & Easy Control:

Angry Birds

• Internet Interaction:

Happy Farm / Monkey Kick-off

• Brand-related:

Nike Lab

References:1. Costumes of Nashua

http://www.costumesofnashua.com/CNWebSite105/Active905/Pages/CostumeRental/Easter/Easter.htm

2. Dealnay.comhttp://dealnay.com/1226898/childs-christmas-story-pink-rabbit-costume.html

3. Clker.comhttp://www.clker.com/clipart-map-symbols-camera-black.html 4. Youtube videoshttp://www.youtube.com/watch?v=81szj1vpEu8&feature=fvsr http://www.youtube.com/watch?v=NBojqF2_Wlk&feature=youtu.be

5. Mingder.com http://www.mingder.com.tw/

Thank You!

Wish you a nice Summer!