(III)

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2011

2012

2012

2009

2013

2022

2016

2012

2019

2015

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2019 South Africa

2012

2012

2015

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2009 2009

2019

數位匯流之聯網TV服務設計 Digital converge - DTV service design

2012/01/16

Chen Jing-Fung @ CSIE, NTUT

(III)

Outline

• Government strategy for digital converge (TV) – The schedule about Analog TV switchover time

• TV Scenario design – More devices connection

• The service revolution: TV & Mobile – Market: Global Subscribers & Operators + SW & HW on TV

Markets Map

– Smart TV Software – App market

• Introduce Hybrid Internet Broadcast TV (HIB-TV) – Hybrid features on TV + TV service via more devices

– Display content: Diversity video service • other TV application + User interface design + Remoter controller

(mobile) application + Youtube Ad

• Case study – III Hybrid TV – customer-oriented design

– Dual (2nd) screen application <- EBU suggestions

– TTV & III Android TV APP

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(III)

The schedule about Analog TV switchover time

• Timetable of major countries stop sending analog broadcast signals

Ref:MIC(2011/10)+ Æ gis Systems(2010/05)+III project AN: Analogue Network

3

Japan ISDB-T Stop: 2011

USA ATSC Stop: 2009

Australia DVB-T Stop: 2013 Subscribers: 2.51M

Germany, French, English

DVB-T Stop: 2009 ~ 2012

Mexico (AN:2) ATSC Stop: 2022 Subscribers: 4.76 M

Brazil (AN:7) ISDB-T Stop: 2016 Subscribers: 6.97 M

Poland DVB-T Stop: 2015 Subscribers: 9.52M

Romania DVB-T Stop: 2012 Subscribers: 4.71M

Argentina (AN:7) ISDB-T Stop: 2019 Subscribers: 5.32 M

China DTMB Stop: 2015 Subscribers: 194.73M

India DVB-T Stop: 2015 Subscribers: 43.74M

Colombia (AN:6) DVB-T Stop: 2019

Chile (AN:5) ISDB-T Stop: 2019 South Africa

DVB-T Stop: 2012

Russia DVB-T Stop: 2015 Subscribers: 7.15M

Korea DVB-S/S2 Stop: 2012

Taiwan Schedule: 2015 (cable 60%) DVB-T Stop: 2012

(III)

What’s good scenario in living room

Ref: avac

Internet

Satellite Cable Terrestrial

TV

4

(III)

TV Scenario in living room

~ 3m

10-foot UI renderer

2-feet UI renderer

~ 60 cm

(ref：UPnP forum + III project)

5

(III)

More devices connection

• How to create a good service make people enjoy

– A super software? (cross-platform)

6

(III)

The service revolution: TV & Mobile

Ref: 3GAmericasTM(2011/11) + III project

VHS

One-way Receiver

TV 1.0 Broadcast TV TV 2.0 Connected TV TV 3.0 Smart TV

Broadcasting

Watching TV via Internet

Catching, Surfing, Playing

Intelligent TV

Sharing, Social Interlink

TV link to Internet Video TV link to Services & Devices

7

(III)

Market: Global Subscribers & Operators

Asia

Latin America

North America

Mid EU + Africa

East EU

West EU

Ref:MIC(2011/10)+ III project

2011

2011

BskyB

2010

2011

2011 Co-work

Mergers & Acquisitions

Content provider

8

(III)

Watching TV: China vs. US

Ref: ResearchDtv(2011/11)

0

50

100

150

200

250

2008 2009 2010 2011E 2012F 2012F

Cable TV

Digital TV

2way TV

Digitialization

1,000

households 2008 2009 2010 2011E 2012F 2012F

Cable TV 164 175 187 190 193 202.5

Digital TV 45 65 88 112 125 150

2way TV 0.83 1.13 4.17 11 15.4 23

Digitalization 27.4% 37.1% 47.1% 58.9% 64.8% 74.1%

Ref: Nielsen (Q2 2011)

China US

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(III)

Nielsen: survey & forecast the viewer’s hobby

• Media usages – TV set (>1) → DVD → Game →

digital cable → DVR → Satellite

• Time-consuming: Netflix

• Most viewers: YouTube

• Data usage: – Fast-growing (2010Q3 → 2011Q3)

Ref: Nielsen 10

(III)

Understand customers' preferences

• User preference: watching online video

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(III)

Market – SW & HW on TV Markets Map

B cycle: GPM 70% ↑ M cycle: GPM 30%~69% S cycle: GPM 29%↓ HD SD

Operator : service revenue

Video Content Provider: Revenue

12

(III)

Smart TV Software – App market

• Apple、Google、Samsung電視軟體(TV app)市集競爭激烈，螢幕越大網路黏著度(sticky)越高 [Gtk NIS調查]

• 支援周邊設備數量眾多(百萬)

• 習慣付費使用者日增

Panasonic VIESA SONY

TV apps

LG Apps

Samsung

TOSHIBA

13

(III)

Hybrid Internet Broadcast TV

(ref：III) Client site Server site

Cable, Satellite, Terrestrial broadcasting (DVB-S, C, T)

2 way

Internet B’cast media • Channel I, II, …, N

Internet TV/Video Clip • Youtube, Hulu, …

TV Widget Gallery • Voting service • Recipe service

…

Internet service • Info.: Player info. &

statistics club details

• Fan club: Facebook,

social TV, Forum

• Comm.: chatting room,

VOIP

• TV shopping: Food,

Ingredients …

STB

Inte

rnet

VoD

Widget

B’cast

Personalization

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(III)

Smart

Entertainment

Connect

Hybrid features on TV

Content Provider

Mobile Operators

Mobile Manufacturers

TV/STB Manufacturers

Movie & TV Industry

Mobile Industry

Content Provider

Generalized Hollywood

TV Operators

Ecosystem different

Multi-device, sharing apps

TV content, game, app

store

Touch, gesture,

management

TTV, PTS, ESPN, TNT, CNN, ABC, NHK…

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(III)

• Create an entertainment network among more devices

TV service via more devices

D-Link miiiCASA

Pioneer PAIS

Samsung allshare

Video, Radio, Photo,

File, Game …

Android: http://www.androidpit.com/en/android/blog/394487/Google-Adds-Statistics-To-Developer-Console

2.2

2.1

1.5

1.6

Android APP (2011/3/13)

iTune

Platform-based

Sony CES 2012

Web-based

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(III)

• Depend on different platform can generate

more diversity service for watching

Diversity video service

Ref: Nielsen 17

(III)

Other TV application: face match + HCI + UI + connection

“face match” feature embedded in Hulu solution HCI Roommate III puts Android powered TVs in hospitals (22- ~ 42-inch LCD HDTV built-in whiteboard)

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Best CES 2012 Pad -> ASUS Eee Pad MeMO 370T: Nvidia Tegra 3 + Android 4.0 + 7’ IPS monitor (1280x800) $250 USD

<- Best CES 2012 Router D-Link USB 3.0 HD media routers

(III)

VRT-medialab - User interface

Screenshot of MediaSquare Front End Data Store Architecture

My Generation – ipad App

Ref: vrtmedialab

iPad + TV show

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(III)

• Understand what you watching – Sports tracker for Android adds remote control for

DirecTV, TiVo, Google TV

– Channel: NBA/ NFL/ MLB • Switch by wiping (<- easy use)

– Embedded the game tracker algorithm on phone, table and/or TV

Remoter controller (mobile) application

http://www.youtube.com/watch?feature=player_embedded&v=FHaaYZ96WoU 20

(III)

• Youtube: specialized channels tie with the original content

– Idea: People watching Youtube for long periods of time

• They can earn more Ad revenue from the original content

Youtube’s web TV plan on advertisement

http://www.engadget.com/2012/01/08/youtubes-got-big-plans-for-web-tv-specialized-channels-with-ni/ 21

(III)

Hybrid TV – customer-oriented design 電視台示範展示調查分析反饋

國際標準彙整 • 參與電視台舉辦焦點座談會，展示HIB-TV原型應用。

• 彙整與分析聯網電視台焦點座談會之問卷，了解電視台對於互動技術服務平台的實際商業需求。

• 納入同時期歐洲HBB TV – EBU requirements(2010/01)之混合式聯網需求設計原則。

• 比較本計畫架構的HIB-TV整合技術建議的應用程序(API)之技術發展特徵與由歐洲各國的商業電視台和公共廣電，透過歐洲廣播聯盟(EBU)共同制定的HBBTV標準(ETST TS 102 796 , 2010/06)

互動應用示範展示介面

示範展示系統架構建議規格書

與台視共同合作。

(ref：III) 22

(III)

Dual (2nd) screen application

• The type of “second screen” apps an amazing opportunity for programme makers to create truly new & innovative cross-media social and interactive experience – Programme discovery apps

• The programme guide / EPG use one time

– Check-in app • But you only return to websites

– Second screen advertising apps • Ads app can run on TV screen and your table

– Social chat apps • Let you interect with friends during a programme via Facebook & Twitter

– Programme-specific apps • Create new cross-media social and interactive experience

• Ex. III solution has a “i” on TV show

– Remote control app • Old plastic TV remote controls with a smartphone

Ref: EBU 23

(III)

The Environment where the user watches TV (1)

• Extend user behavior – Social media is a feature can tie more TV experiences

Ref: NoTube

Individual

20%-50% Internet users have a

profile on social networks

Group

TV ↕

Social network Family

(age, willingness, show preferences, & time) Privacy: low

Strangers Ex. Watch World Cup Privacy: high

Social

Friends (age diversity is small, same interest…) Privacy: middle

Social

features … Publish his/her feeling on social

network as facebook, LinkedIN, twitter…

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(III)

The Environment where the user watches TV (2)

• Enlarge more TV service (Public + Privacy) – everyone’s TV + smart personal device

Privacy

STB

Public

together

25

(III)

UGC content apply at TV service

CDVS

Ref

architecture

Work load -

Mobile Transmission

Work load –

Server (for UGC)

A

Image ->

<- information

B

Descriptors ->

<- information

C

<- descriptors

<- information ISO/IEC JTC1/SC29/WG11, “Compact Descriptors for Visual Search: Applications and Use Scenarios,” Doc.

N11529, Geneva, Switzerland, July 2010.

TV as a monitor for viewers

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UGC

Wireless

Network

(III)

TTV & III Android TV APP

• Download TV APP from Android Market – TTV can know the viewer’s need via

the forum before the program start

https://market.android.com/details?id=com.ttv.yeartail

Play list

Activity I

Activity II

Activity N

…

Gestu

re+

An

imati

on

Gestu

re+

An

imati

on

27

(III)

Summary

• Government strategy for digital converge (TV) -> TV Scenario design -> introduce hybrid features -> case study (III hybrid TV & 2nd screen application)

• User behavior becomes more and more important field – III living lab runs a field try at 民生社區

– TTV New Year’s Eve show on Android Market • https://market.android.com/details?id=com.ttv.yeartail

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(III)

Offer more opportunity to participate in Living Lab

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(III)

reference

• Blog: – http://fungsiong.blogspot.com/

• Hybrid broadcasting applications – Hybrid digital broadcasting methods,

• http://fungsiong.blogspot.com/2011/12/hybrid-digital-broadcasting-methods.html

– Summary the challenges of social TV, • http://fungsiong.blogspot.com/2011/10/revolution-of-social-tv.html

– Hybrid + Interactive TV designs, • http://fungsiong.blogspot.com/2011/03/blog-post.html

– W3C widget platform • http://fungsiong.blogspot.com/2011/08/w3c-widget-app.html

• Remote Control – CE HTML structure – vkevent,

• http://fungsiong.blogspot.com/2011/05/ce-html-industry-application.html

• Create a good scenario – Agile (step by step) – Choose your tool, How to write, gather ideas, estimate the

approach, planning an iteration, catalog of story smells

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