OPRAH WINFREY

Rama LokeshMansoor Ahmed

M. Raj kumarK. Vijay kumar

Abdul RzakDinesh Reddy

HarishSudhaker

Raghunath ReddyThashreefArchanaNavatha

VitoUttam

TEAM MEMBERS

INTRODUCTION Oprah Gail Winfrey born in January

29, 1954 is an American media proprietor, talk show host, actress, producer, and philanthropist.

She is best known for her talk show ‘The Oprah Winfrey Show’, which was the highest-rated television program of its kind in history and was nationally syndicated from 1986 to 2011.

Dubbed the "Queen of All Media", she has been ranked the richest African-American of the 20th century, the greatest black philanthropist in American history, and is currently North America's first and only multi-billionaire black person.

• At the age of 17, began working at WVOL radio in Nashville

• At 19 years old, she became youngest person and 1st African-American woman to anchor the news at WTVF-TV

• Co-anchor the Six O-Clock News in Baltimore

• Co-host of local talk show, People Are Talking

• She launched her own production company and became internationally syndicated.

• By the mid-1990s, she had reinvented her show with a focus on literature, self-improvement, and spirituality.

Honorary Achievements• Time magazine- 100 Most Influential People of

the 20th Century• Newsweek- Most Important Person in Books

and Media• Life magazine- Voted most influential woman

and influential black person of her generation• Bob Hope Humanitarian Award• Lifetime Achievement Award from the National

Academy of Television Arts and Sciences• Forbes magazine- published in 2003, first

African-American woman to become a billionaire

• Received more than 40 daytime Emmy Awards for Outstanding Talk Show and Outstanding Talk Show Host

OPRAH'S 'RAGS TO RICHES' JOURNEYOPRAH’S CHILDHOOD

Oprah was born to Vernon Winfrey and Vernita Lee on January 29, 1954, in Kosciusko (Mississippi, US).

Oprah lived with her grandmother, Hattie Mae Lee from age 3.

At the age of six, Oprah was sent to live with her father at Tennessee.

OPRAH AT COLLEGE Oprah worked hard at her studies and, as a

result, won scholarship to attend Tennessee State University 1972.

She worked as a part-time radio announcer for WVOL Radio Station in Nashville.

In 1972, she won the 'Miss Black Tennessee Beauty’ title.

After graduating from Tennessee State University, auditioned for television show and became the first black person ever to be a news.

Oprah hitting the big time In 1976, she joined WJZ-TV, a major

affiliate of ABC, in Baltimore, as a news anchor. She worked in WJZ-TV until 1983.

During her tenure at WJZ-TV she got a chance to host a talk show .

In 1984, Oprah moved to WLS-TV Chicago to host a local TV talk show, 'A.M. Chicago.

She introduced a new format, referred to as 'rapport-talk,' which involved back and forth conversation between the host and the audience.

The Oprah Winfrey Show As a result of the show's success and Oprah's increasing

popularity, the show was renamed the 'Oprah Winfrey Show' and its duration was increased from 30 minutes to one hour.

In 1986, the show went national and became the country's number one talk show within one year of being nationally syndicated.

In 1993, Winfrey hosted a rare prime-time interview with Michael Jackson which became the fourth most-watched event in American television history as well as the most watched interview ever, with an audience of 36.5 million

OPRAH AT MOVIESDuring the mid-1980s, Oprah began her acting career with a role in Steven Spielberg's 'The Color Purple' (1985). For her performance in the movie, Oprah was nominated for the Oscar and Golden Globe Awards in the category of Best Supporting Actress.

OPRAH AS AN WRITEROprah has co-authored five books. At the announcement of a weight loss book in 2005, co-authored with her personal trainer Bob Greene, it was said that her undisclosed advance fee had broken the record for the world's highest book advance fee, previously held by the autobiography of former U.S. President Bill Clinton.

Oprah’s Mission “Originally, our goal was to uplift, enlighten,

encourage and entertain through the medium of television. Now, our mission for The Oprah Winfrey Show is to use television to transform people’s lives, to make viewers see themselves differently and to bring happiness and a sense of fulfillment into every home.”

Philanthropist and Online Leader Oprah’s Angel Network – has raised $50

million to date; est. “Use Your Life Award” in April 2000

Oprah.com – started in October 1995 Oprah’s Book Club – on-air reading club

established September 17, 1996 “I want to get the country excited about reading again”

Dec. 2002- Oprah Winfrey Foundation expanded to global humanitarian efforts to South Africa

Jan. 2007- establishes The Oprah Winfrey Leadership Academy Foundation which contributed to $40 million toward creation and opening of Oprah Winfrey Leadership Academy for Girls in South Africa

OPRAH AND HARPO PRODUCTIONS, INC. Magazine Creator/Editorial Director/Author

O, The Oprah Magazine- April 2000, international version to South Africa launched April 2002

O at Home- newsstand-only quarterly magazine launched in 2004

Co-authored five books Satellite Radio Programmer

XM Satellite Radio channel, Oprah and Friends launched Sept. 2006

Broadway Producer The Color Purple, December 1, 2005 at the Broadway Theatre

in NYC Television Program Creator

Dr. Phil- Sept. 2002 Rachael Ray- Sept. 2006

THE MAD COW CONTROVERSY The controversy happened because of statements made by Oprah and

Howard Lyman during the episode of “OPRAH WINFREY SHOW’’ telecast on April 16,1996.

Oprah had allowed a discussion between Howard Lyman (executive director, humane society of the US), Gary Weber (representative , National cattlemen’s beef association),Dr. will Hueston(Representative, United States Department of Agriculture).

The show based on the theme ‘’dangerous food’’ talked about the MAD COW disease.

WHAT IS MAD COW DISEASE

The scientific name of mad cow is BOVINE SPONGIFORM ENCEPHALOPHY [B.S.E]. It is a nervous system disorder .

It affects a cow nervous system , causing a cow to act strangely and lose control of its ability to do normal things ,such as walk . An infected cow would act mad which some times means mentally ill.

According to medical analysts, the disease happens due to the cattle ranchers, feeding cows with rendered livestock.

On the show, Lyman blamed the practice of feeding rendered livestock (protein derived from cattle remains) to cattle for outbreak of the disease in Europe, which resulted in the death of over 1.5 million cattle and 20 people in 1996.

SUIT AGAINST OPRAH In May 1996, some cattle producers filed a

$10.3 million suit against Oprah and Lyman, in the Texas state court, under the Texas False Disparagement of Perishable Food Products Act.

David Mullin ; said, "The message of the show was never meant to be where opinions are shared. The show was meant to be scary.

The cattle producers claimed that Oprah knowingly aired false and defamatory comments about the threat of mad cow disease in the US.

The show reportedly had a devastating impact on cattle prices and sales in the US.

Chip Babcock, Oprah's attorney, claimed that the show in question was fair and did not suggest that beef was unsafe.

Oprah soon aired a second show on the 'Mad Cow Disease,' with cattle industry representatives on the discussion panel to arrive at a balanced perspective on the issue.

Bill O'Brien , said "I do not think it repaired the damage. She did not go on the program and eat a hamburger before the world.

In February 2000, a federal court dismissed the suit against Oprah stating that though Oprah's show melodramatized the issue, it did not give false information to defame cattle producers.

The issue attracted media attention all over the world, highlighting Oprah's immense popularity and influence over her viewers.

OPRAH – THE ENTREPRENUER Oprah she was owner of a huge business empire, but

she don’t know how to read balance sheet and she did not follow any corporate models.

Oprah was once reported to have hoarded $50 million in cash, which she called her personal bag-lady fund,& as she was afraid of investing in the stock market, being totally ignorant about it.

Harpo Productions Is started in October 1988,Harpo Productions acquired the ownership and production rights of The Oprah Winfrey Show & from ABC

The Harpo empire, however did not function purely on Oprah& personal skills. She had put in place a team that dedicatedly worked towards keeping the business running. Dennis Swanson and Jeff Jacobs (Jeff) President, Harpo Group, contributed greatly to Oprah & success as a talk show host as well as a businesswoman over the years.

Harpo partners (ABC, Hearst, Oxygen) are distributors. The business decisions were based largely on trust (she referred to this as taking & leaps of faith & It was reported that she asked only one question before she made a decision – Can I trust you? & Commenting on this, Nancy Peters man, Executive Vice President, Allen & Co (Investment Banking Firm), said & quit It is all about character with Oprah.

Building on Success The Oprah Winfrey Show was launched in 1986 and

was syndicated nationally. It was placed on 120 channels and reached an audience of 10 Million people, grossing $125 Million in its first year with Oprah’s share being an estimated $30 Million.

She shortly acquired ownership of the program from ABC, placing it under the control of her recently formed production company, Harpo Productions .This allowed Winfrey to make more money for the national syndication.

The Oprah Winfrey NetworkOprah announced, in 2009, that she would be bringing her program to an end when contract with ABC ended in 2011. She then moved to her own network the Oprah Winfrey Network, which was a joint venture with Discovery Communications. Even though the network made a questionable start financially, it made headlines in the early part of 2013 when it aired an interview that Oprah conducted with Lance Armstrong, the seven time Tour de France winner who had admitted to the use of performance enhancing drug use throughout his career.

SERVING THE PEOPLE

OPRAH’S HELP TO PEOPLEIn 1infrey created the Oprah’s Angel Network, a charity trust and it also raised more than $80,000,000.Winfrey have personally given $10 million to the cause which raised more than $11 million for relief efforts.Winfrey has also helped 250 African-American men to complete their education at college in Atlanta,Georgia.Winfrey was the recipient of the first Bob Hope Humanitarian Award at the 2002 Emmy Awards for services to television and film.During 21-day trip, Winfrey and her crew visited schools and orphanages in poverty-stricken areas, and distributed christmas presents to 50000 children, with dolls and balls for girls and boys.

Oprah’s Serving To Society Oprah donated at least 10% of her annual earning to

charity during her adult life. According to an article published in April 2002, Oprah

had became an icon of ‘Church-free spirituality and spiritual guru’ to her over 22 million devoted viewers.

Winfrey invested $40million and some of her time establishing the Oprah Winfrey Leadership Academy for girls in Henley on Klip.

Oprah asked her people to help the “less fortunate” by donating the spare change to the angel network.

Other side of OPRAH Difficult childhood. Critics/discriminations. Abused. Other controversies (such as the one surrounding

the mad cow disease issue added to the Oprah's negative publicity).

How Oprah defended against her problems.

Avoiding negative media influence and not letting criticism get to you can seem difficult at times, but there are many ways to avoid letting them affect you life, such as:

Taking criticism in your stride. Learn not to take it personally; and Don’t let the media criticism dictate what to

think about celebrities, or yourself and your personal situation.

When reading criticism of other women in the media, remember the journalist or their brand might have an ‘agenda’.

Mass media will often look for the critical story rather than the supportive story. Don’t buy into it.

MEMORABLE MOMENTS OF OPRAH WINFREY

The very first episode of the Oprah Winfrey show

Queen of talk meets the king of pop

Oprah’s biggest family secret... Ever

You get a car! And you get a car! And you get a car!

Oprah’s wildest dreams come true

Oprah’s 50th birthday bash

Charlanash survives brutal chimp attack

Oprah’s surprise of a life time

A lasting impression

The Mattie Stepanek interview (2001)

FAILURE PERSONS HAVE….. Pride and ego

laziness

Scare

Angriness

disappointment

CONCLUSION

CONCLUSION